Centre for Marketing Analytics and Forecasting
2 SlideShares 1 Abonnés
Personal Information
Entreprise/Lieu de travail
Lancaster, Lancashire United Kingdom
Secteur d’activité
Education
Site Web
www.lancaster.ac.uk/lums/cmaf
À propos
Our mission is to advance the practice and research foundations of Marketing Analytics and Forecasting, by developing innovative approaches, and a programme of dissemination of best practices through the introduction of new methods, processes and systems. Our research objectives are to introduce new frameworks, approaches and methods. This encompasses quantitative models and methods, as well as qualitative analysis of organisational activities of planning and forecasting.
Coordonnées
Mots-clés
analytics forecast judgmental adjustments operations management supply chain isms google trends new product
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Présentations

(2)

Pre-launch diffusion model parameter estimation using online search traffic data

il y a 6 ans • 224 Vues

Experiments in Operations Management: Information use in supply chain forecasting

il y a 6 ans • 97 Vues
Personal Information
Entreprise/Lieu de travail
Lancaster, Lancashire United Kingdom
Secteur d’activité
Education
Site Web
www.lancaster.ac.uk/lums/cmaf
À propos
Our mission is to advance the practice and research foundations of Marketing Analytics and Forecasting, by developing innovative approaches, and a programme of dissemination of best practices through the introduction of new methods, processes and systems. Our research objectives are to introduce new frameworks, approaches and methods. This encompasses quantitative models and methods, as well as qualitative analysis of organisational activities of planning and forecasting.
Mots-clés
analytics forecast judgmental adjustments operations management supply chain isms google trends new product
Tout plus