2. 2
The Digital Connected Consumer
These shoppers know what they want
when they arrive at a brick-and-mortar
retail store:
Price, style, availability, an engaging
shopping experience.
Loyalty runs short, price checking is
real.
…serving these savvy consumers will be a defining factor for
the success of traditional retailers over the next decade…
3. 3
The Digital World – How consumers interact
Customers are increasingly using Technology & the
Internet to make purchasing decisions
In 2013, globally $1.3 Trillion worth of goods were
researched online, before being purchased…
4. 4
Reverse the “Showrooming” Effect
Amazon and other online retailers are
eroding sales using data analysis to
understand their customers
Fortinet Presence Analytics gives you the
tools to understand your customers,
increasing store performance and sales
conversion
5. 5
FortiPresence - Presence Analytics Solution Overview
Uses existing in-store FortiAP or FortiWiFi access points to collect
the Wi-Fi signal information from the smartphones of visitors.
Solution Components:
» FortiAP or FortiWiFi - Detects Wi-Fi signal from smartphones
» FortiGate Connected UTM - Aggregates signal information from
multiple APs
» FortiPresence Cloud – Processes data and presents analytics on
dashboard
FortiPresence
7. 7
Measure – Presence and Positioning Analytics
Total visitor traffic
Real time visit capture rate
Dwell time duration
A/B comparison across stores
Repeat visitors, frequency
VIP Alert
Heat maps with animated flows
Real-time density, staff
resources
Measure marketing campaign
effectiveness
8. 8
Connect – Social Wi-Fi and Opt-In Marketing
Like Us on
Facebook
Push
coupon to
customer
• Guest Wi-Fi access via using social network username, or email address
• Expands retailers Social Media advertising footprint
• Marketing value of a Facebook fan has increased from $136 to nearly $200
9. 9
Influence – Real-time Location Base Marketing
Analyzes visitor Wi-Fi traffic
» URL searches, Amazon.com, etc.
Detect product search and price
Provides real-time triggers to
enable:
» Smart digital signage
» Instant price cut
» Coupon-push to loyalty ap
11. 11
Contattaci gratuitamente…
In questi anni di partnership con la casa madre,
Lan & Wan Solutions ha ottenuto tutte le
specializzazioni previste nei vari iter di
certificazione, raggiungendo la qualifica di
Partner Of Excellence.
Certified experts in Fortimail and email
security
Certified experts in Fortiweb and web
application firewall protection
Certified experts in FortiAp, FortiWifi
and wireless security
Contacts
Tel. +39 049 8843198 DIGIT (5)
contacts@lanewan.it
www.lanewan.it
Notes de l'éditeur
That is where Fortinet’s Presence Analytics solution can help traditional retailers.
The FortiPresence Analytics solution is designed to give offline retailers the tools and information they need to better understand their customers, engage more closely with them, and ultimately influence them to make their purchase in-store.
FortiPresence delivers an omni-channel marketing platform with 3 key pieces:
Firstly, it provides the ability for the retailers to measure what’s going on in the store, with Presence an Positioning Analytics
The WiFi Access Points will detect visitors, passers by, employees, etc. to provide insightful analytics into customer behavior
The second piece is the ability to connect with the customer, through Social Wi-Fi and opt-in marketing
This gives the retailer a persistent connection with the customer via social media and email, once they’ve left the store
But the third piece is probably the most interesting, and that’s the tools to influence an immediate purchase in-store, with Real-time location base marketing
Immersive Digital Signage, Push coupons and loyalty ap integration
Big data is at the core. We need to gather as much information from the WiFi network as possible and augment this with external data like social network profile information for example.
This is the bread and butter of any analytics solution – in fact, this is the only piece that many of our competitors can do
The fact that Fortinet deliver more than just simple analytics is a real differentiator for the FortiPresence solution.
Measuring is about understanding customer behavior, what they’re doing.
Heatmap:
Know where customers visit and how they shop
Learn which furniture displays and floor plans work best
Density of visitors
Popularity of places
Flow Analysis
This provides the ability for visitors to log-in to the in-store guest Wi-Fi network using their facebook username and password
Why would a customer provide their Facebook details to connect to the store wifi? Push them a coupon for $10 off their next purchase…
This provides the retailers with key information about the customer, demographic information, their likes, their interests
This provides a means for retailers to engage in ongoing targeted marketing campaigns, even once the visitor has left the store.
But while they’re in the store, we want them to buy – here and now
Built in to FortiPresence is what we call the “Influence engine”
This can detect what customers are searching for when they’re connected to the in-store WiFi, and trigger things like digital signage changes, instant price cuts, coupon-pushes to loyalty aps, etc.
GO THROUGH THE DEMO
This is the piece that really helps the brick-and-mortal retailer make the sale, rather than the customer looking at and in many cases trying the product in-store, only to end up actually purchasing it online.
Smartphone emits a WiFi probe signal, even in customer’s purse or pocket and not connected to the Wi-Fi network
FortiAP captures the MAC address and signal strength information from the Smartphone
FortiGate collects and summarizes the data records
Fortinet cloud service retrieves data from the FortiGate via a secure SSL connection
Fortinet analytics engine processes and correlates the data
Data is displayed in the analytics dashboard in an actionable format
