My personal selection of the most effective Digital Marketing TOOLS of 2019, divided by categories. 36 in total, both for B2C and B2B.

1. Mercoledì 27 Febbraio 2019
© Copyright Lapo Chirici 2019
Tools
4Digital
Marketers

2. WHO I Am
• web communication consultant
• 15 yrs in digital marketing
• industries: INDUSTRIAL | tourism | food
• passion: technology, SAILING, 80’s movie
Lapo Chirici
@Lapo_
/lapochirici
KREINkrein.it

3. LET’S START

5. The Tools Watch

6. The Tools Watch
I
II
III
Research
Keywords
SEO & Copywriting

7. The Tools Watch
Research
Keywords
SEO & Copywriting
I
II
III
IV
V
VI
Landing Page
WP Plugin
Social

8. The Tools Watch
Research
Keywords
SEO & Copywriting
I
II
III
IV
V
VI
Landing Page
WP Plugin
Social
Automation
Email
B2B & Lead Gen
VII
VIII
IX

9. The Tools Watch
Research
Keywords
SEO & Copywriting
I
II
III
IV
V
VI
Landing Page
WP Plugin
Social
Automation
Email
B2B & Lead Gen
Free Stock Img
Productivity
Visual Editing
VII
VIII
IX
I
X
XI
XII

10. Research1
https://business.facebook.com

11. Research1
https://business.facebook.com
FEATURES
Price FREE
Useful for
Demographics
User Behavior
Interests Scouting
Plus Customer Affinity

12. Research1
https://trends.google.com

13. Research1
https://trends.google.com
FEATURES
Price FREE
Useful for
Demographics
Queries Popularity
Trends
Plus
Filters
(News, Images, etc)

14. Research1
https://www.google.com/alerts

15. Research1
https://www.google.com/alerts
FEATURES
Price FREE
Useful for
Brand Monitoring
Content Curation
News about sectors
Plus Weekly Report

16. Research1
Google Similar Pages

17. Research1
Google Similar Pages

18. Research1
Google Similar Pages
FEATURES
Price FREE
Useful for
Benchmarking
Market Top Players
Plus Extension

19. Research1
www.similarweb.com

20. Research1
www.similarweb.com
FEATURES
Price FREE(mium)
Useful for
3rd party Traffic Insights
Website comparison
Competitors & Similar sites
Market Analysis
Plus Org/Paid Keywords

21. Keywords2
https://neilpatel.com

22. Keywords2
https://neilpatel.com
FEATURES
Price FREE(mium)
Useful for
Kw Ranking
Kw ideas
Content Seo oriented
Plus
Multilanguage
3rd party Page Ranking

23. Keywords2
https://semrush.com

24. Keywords2
https://semrush.com
FEATURES
Price FREE(mium)
Useful for
Kw Ranking
Backlinks Analysis
Kw Positioning Comparison
Plus
Topic Research
All-in-one dashboard

25. Keywords2
Ads Google

26. Keywords2
Google Keyword Planner
FEATURES
Price FREE
Useful for
Kw Ranking
Adwords Campaign
Plus Ads Group

27. Seo &
Copywriting3
http://answerthepublic.com

28. Seo &
Copywriting3
http://answerthepublic.com
FEATURES
Price FREE
Useful for
Seo Title suggests
Full Prepositions
Plus Visual Infographic

29. Seo &
Copywriting3
https://yoast.com/

30. Seo &
Copywriting3
https://yoast.com/
FEATURES
Price FREE(mium)
Useful for
Onsite Content Optimization
Title and Tags
Plus Cornerstone Content

31. Seo &
Copywriting3
https://www.xml-sitemaps.com/

32. Seo &
Copywriting3
https://www.xml-sitemaps.com/
FEATURES
Price FREE
Useful for
Create and export Sitemap
Better Crawling
Plus Export for Search Console

33. Seo &
Copywriting3
Backlinks Analyzer

34. Seo &
Copywriting3
Backlinks Analyzer
FEATURES
Price FREE
Useful for
Monitor inbound Links
Evaluate URL rating
Plus Prevent bad backlinks

35. Seo &
Copywriting3
Headline Analyzer

36. Seo &
Copywriting3
Headline Analyzer
FEATURES
Price FREE
Useful for
Headline readability
Word balance
Plus Words Scoring

37. Seo &
Copywriting3
hemingwayapp.com

38. Seo &
Copywriting3
hemingwayapp.com
FEATURES
Price FREE
Useful for
Text readability
Text fixing
Plus Text Improvement

39. Seo &
Copywriting3
word2cleanhtml.com

40. Seo &
Copywriting3
word2cleanhtml.com
FEATURES
Price FREE
Useful for HTML conversion
Plus —

41. Seo &
Copywriting3
Hubspot Topic Generator

42. Social
4
Hootsuite

43. Social tools
4
Unfold Unfold è un kit di strumenti per storytellers.
Crea storie belle e coinvolgenti con modelli minimali ed eleganti.
Features:
• 25 modelli Free + 30 modelli premium.
• 5 tipi di carattere + strumenti di testo avanzati

44. Social tools
4
Spark Adobe Spark è una suite di strumenti che Adobe offre gratuitamente agli utenti.
Un sistema integrato costituito da 3 applicazioni per la creazione di contenuti sulle histories
https://spark.adobe.com

45. Social tools
4
Font Candy
Font Candy è un editor grafico che si caratterizza per immediatezza e versatilità
d’uso. Fornisce strumenti per la creazione e la gestione di font da utilizzare in
foto, immagini e disegni.
L’utente dispone di un set iniziale di oltre 45 tipi di font.

46. Social tools
4
Canva Features:
Caricare le tue immagini o scegliere tra più di 1 milione di fotografie, grafiche e illustrazioni.
Oltre 130 font presenti.
Modifica lo sfondo. Scegli uno sfondo dalla nostra libreria o utilizza un'immagine.
Modifica i colori. Modifica il colore del testo e delle caselle di testo per un tocco originale.
canva.com/create/instagram-stories

47. Landing Page
5
mailchimp.com

48. Landing Page
5
mailchimp.com
FEATURES
Price FREE(mium)
Useful for
Different Landing Page
Template Gallery
No coding
Plus Automation

49. WP Builder
6
elementor.com

50. 6
elementor.com
FEATURES
Price FREE(mium)
Useful for
Landing / Website creation
Drag and Drop
No coding
Plus Template library
WP Builder

51. Email
7
mailchimp.com

52. Email
7
mailchimp.com
FEATURES
Price FREE(mium)
Useful for
Template gallery
Drag and Drop
No coding
Plus Automation

53. Automation
8
zapier.com

54. Automation
8
zapier.com
FEATURES
Price FREE(mium)
Useful for
Tools Integration
Set-up Triggers
Web Apps connections
Plus “Bridge” tool

55. Automation
8
integromat.com

56. Automation
8
integromat.com
FEATURES
Price FREE(mium)
Useful for
Tools Integration
Flow Automation
Funnel Design
Plus API configuration

57. Automation
8
funnelytics.io

58. Automation
8
funnelytics.io
FEATURES
Price FREE(mium)
Useful for
Funnel Design
Sales Funnel Tracking
Plus Channels Attribution

59. Lead Generation
9
typeform.com

60. Lead Generation
9
typeform.com
FEATURES
Price FREE(mium)
Useful for
Form / Squeeze Page
Lead Acquisition
Survey
Plus
Look & Feel
Data Extraction

61. Lead Generation [ B2B ]
9
albacross.com

62. Lead Generation [ B2B ]
9
albacross.com
FEATURES
Price FREE(mium)
Useful for
Lead Intelligence
Sales Hacking
“Warm” Lead Extraction
Plus Lead Scoring (Premium)

63. Lead Generation [ B2B ]
9
leadleaper.com

64. Lead Generation [ B2B ]
9
leadleaper.com

65. Lead Generation [ B2B ]
9
leadleaper.com
FEATURES
Price FREE(mium)
Useful for Linkedin Mail discovery
Plus —-

66. Lead Generation [ B2B ]
9
LinkedIn Sales Navigator

67. Visual Editing
10
Canva.com
thenounproject.com
placeit.net

68. Free Stock Images
11
mazwai.com Free Video
unsplash.com Free Hi-res Photo
jaymantri.com Free Foto
stockup Free Foto
splashbase.co Free Foto + Video

69. Productivity
12
appear.in

70. Productivity
12
appear.in
FEATURES
Price FREE(mium)
Useful for
Conference Call
Remote Working
Screen Sharing
Plus No Installation required!

71. Productivity
12
Screencastify.com

72. Productivity
12
Screencastify.com
FEATURES
Price FREE
Useful for
Screen Recording
Webcam Recording
Plus Automatic Save in Drive

73. WEB Communication
USER EXPERIENCE - SEO - MULTIMEDIA
Via Maurizio Bufalini, 6/r
Firenze
055 29821
www.ied.it
© Copyright Lapo Chirici 2019
Lapo Chirici
lapochirici@gmail.com
@Lapo_
Linkedin.com/lapochirici
“Internet is the first thing that humanity
has built that humanity doesn't
understand, the largest experiment in
anarchy that we have ever had.
Eric Schmidt - Google