2. Random
Acts
of
Flowers
Chicago
Media
Plan
Media
Class
Media
Vehicle
Specific
Media
Purpose
Frequency
Digital
Internet
Eventbrite.com
-­‐To
help
set
up
ticket
sales
-­‐
promote
Kick-­‐
Off
in
Chicago
-­‐
General
Information
and
detail
about
our
Kick-­‐
Off
event
Now
(August
2014)-­‐
September
10th
2014
(
Until
Date
of
Event
or
TBD)
Mailing
Local
garden
clubs
and
individuals
-­‐Chicago
Botanical
Gardens,
Garfield
Park
Conservatory,
Northshore
Garden
Clubs
-­‐Individuals
that
possible
donors
-­‐Introduce
the
Chicagoland
area
to
RAOF
-­‐Notify
about
event
-­‐Contact
Information
Mailed
in
June
and
July
2014
Magazine
Local
throughout
greater
Chicagoland
area
Michigan
Avenue
Magazine,
CS:
Chicago
Social,
NS:
North
Shore
(through
Modern
Luxury),
Make
It
Better
-­‐Information
about
Random
Acts
of
Flowers
-­‐Guests
who
have/will
attend
kick
off
event
-­‐Photos
of
event
After
event
September
10th,
2014
ASAP?

3. Magazine/Digital
Edition
Local
throughout
greater
Chicagoland
area
Michigan
Avenue
Magazine
Website,
CS:
Chicago
Social,
NS:
North
Shore
(through
Modern
Luxury)
Website,
Make
It
Better
website
-­‐Information
regarding
event
on
September
10th
-­‐Links
to
Eventbrite
-­‐Guest
Attendance
and
Entertainment
Now-­‐Before
September
10th,2014
Digital
Social
Media
Facebook
Fan
Page,
Pinterest,
Twitter?,
Instagram?
-­‐2,000
people
“liked”
page
on
Facebook
To
promote
recognition
of
organization
-­‐Information
about
upcoming
events
-­‐How
can
someone
get
involved
Now

4. Pre- Event
Random Acts of Flowers, the wonderful organization bringing smiles up to
those ill or in medical recovery, is expanding and cheering up America.
Wednesday, September 10th, 2014, their kick off celebration in Chicago
will occur with a night of dinner, cocktails, and a special musical
performance by the BoDeans. Fairmont Millineium Park Chicago 6pm For
more information and to buy tickets for the event go to
eventbrite.com/_________________________________________, or contact via
email ________________ for questions or information.
After Event
Random Acts of Flowers Chicago
Press Release for local magazines and newspapers
On September 10th 2014, Random Acts of Flowers kicked off the
organization’s Chicago launch with an exciting evening of cocktails,
dinner, and entertainment at the Fairmont Millenium Park Chicago.
The night consisted of a special live performance by the BoDeans. A live
auction was held this wonderful organization.
Event attendees build your own centerpieces that were donated to area
hospitals after the event. The founder and vision of Random Acts of
Flowers Larson Jay was present.
Co-chairs of the event were Barry & Mary Ann MacLean. For more
information about Random Acts of Flowers and/or to make a contribution
to this wonderful cause, please go to randomactsofflowers.org or call 219-
730-7182.