The document provides 7 tips for managing one's inbox more effectively. It begins by noting how email has come to dominate people's work and personal lives. The tips include searching for and unsubscribing from recurring emails that are not relevant, adjusting social media notifications, handling each email only once before moving on, scheduling specific times to check email, developing a workflow to categorize emails, using email rules carefully, and sending less email to reduce responses. It concludes by suggesting tools that can help manage multiple email accounts and sort messages.
Email marketing - the dos, the don'ts and the dodo
7 tips for conquering your inbox
1. 7 Tips for Conquering Your Inbox
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Published on Jan 27,2015
Email was supposed to make running a business easier. But for many of us, email has taken over our workdays
and personal lives, becoming more of a nuisance than a useful tool. Here are seven tips to …
Published in: Business
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Dawn Mallory , Founder & Personal trainer for your hair and scalp at Autograf Specialty Haircare Solutions
I really like the "unsubscribe" tip! One of mine it to check email online and elete teh most obvious junk
BEFORE I download it to Outlook or whatever email client you use offline. I also set my outbox to NOT
automatically send my email on "send." It means an extra send step, but let's me have a second chance at
changes or catching afterthoughts. I answer or generate a few messages THEN do the secondary send. I cannot
tell you how many times this little extra step has caught things for me.
1 week ago
Transcript
1. 7 Tips for Conquering Your Inbox
2. Email was supposed to make running a business easier. But for many of us, email has taken over
our workdays and personal lives, becoming more of a nuisance than a useful tool. Here are seven tips
2. to help you take control of your inundated inbox so you can spend your valuable time making more
happen with your business. But first, let’s take stock of just how much time we spend on email.
3. spent managing email by the average knowledge worker in a typical 50-hour workweek of the
messages that make it past the spam filter are still spam A business user typically sends and receives
more than 14 hours 20% 100emails/day 16 hours/year 28+72+G The typical user deletes around 70
emails a day. Even though it only takes a few seconds per email, it can add up to In 16 hours, you
instead could: • Write 32 posts for your business’s blog • Have 8 meetings to discuss and revise your
company’s business plan • Take 48 rejuvenating 20-minute catnaps Shocking Email Stats
4. Understand the scope of the problem. Evaluate a typical week of email. What percentage is personal
versus business mail? What’s spam versus usefulinformation? What should be kept long-term and
what can be read and deleted? How many customer service inquiries are you receiving? Once you
acknowledge how much and what kind of email you really get, you can enact some positive changes:
Now, Get Started
5. 01. Search and Unsubscribe Tip: Do a search in your email program for the term “unsubscribe,”
which will pull all messages from recurring senders. Unsubscribe from all emails you don’t regularly
read or that don’t pertain directly to your business or industry. “It might be quicker to just delete now
and say, ‘I’ll unsubscribe later,’ but if you wade into the mess and unsubscribe [now], you’llthank
yourself later.” – Michael LaRocca, Editor, SUCCEED Member
6. Tip: Adjust notification settings for all social media to send a summary of activity once per week
rather than daily or every time something happens. This is particularly helpful if you have business
accounts with high levels of engagement. 02. Stop Spamming Yourself
7. 03. Touch Each Email Only Once Tip: Try to tackle each message once and move on rather than
reading, categorizing, reading again and then answering it. “One and done” is the most efficient
method and will help increase productivity.
8. 04. Keep to a Schedule Tip: Choose no more than three times per day to check email. SUCCEED
member and business attorney Roy Landers recommends scheduling specific times to review and
respond to email. Plan these sessions for your company’s least busy times so you can focus on
communication without ignoring customers who may need help in person.
9. 05. Develop a Workflow Tip: Have a system to categorize and deal with email later if you can’t
deal with it now. Simply marking items as unread works well, as does a “to-do” folder where you can
move more pressing correspondence from business partners and vendors. SUCCEED member and
CPA Deborah Todd also suggests turning off email notifications when you know you cannot respond
to emails to keep the climbing count from distracting you.
10. Tip: You can have incoming email sorted into folders as it comes in, but don’t do this if it means
you’ll be habitually checking a dozen inboxes instead of just one. SUCCEED member Jackie Nagel, a
strategic business coach at Synnovatia, has found rules helpful to stay focused on one subject at a time
on the job. 06. Use Rules with Care
11. 07. Send Less, Receive Less Tip: The less email you send out, the fewer responses you will have
to deal with. Instead, try calling your customers and vendors when necessary. As a bonus, the
conversation may spark a valuable idea or an improvement for your business. For internal
communications, look into messaging services, such as Flowdock, to interact with your team without
sending emails every time you have a simple question or request.
12. >> SaneBox SaneBox analyzes and sorts your messages to move unimportant email to a separate
folder. >> AquaMail AquaMail lets you sort and color-code email and create quick response
messages. >> Inbox Pause Inbox Pause stockpiles incoming email and delivers it in a batch when you
are ready to review it. >> Boxer Boxer lets you turn emails into action items on a to-do list for
yourself or your employees. >> K-9 Mail K-9 Mail helps you view and manage multiple email
accounts from a single unified inbox. Tools for Managing Your Inbox with Ease
13. What are some of your best strategies for taming your inbox? Share your story in our SUCCEED:
Small Business Network on LinkedIn. Share this SlideShare with anyone you know who struggles
with an overflowing inbox.
14. >> http://www.mckinsey.com/insights/high_tech_telecoms_internet/ the_social_economy Sources