Here will be a thorough guide into the world of Instagram. Reach at the instagram market before the algorithms change. For more information about our products and services, please visit: http://dmoves.com

1. Guide To Instagram

2. is a Hybrid Marketing company
determined to educate businesses on the
popular and current Marketing techniques
powering today’s top industries.
Businesses in all industries and of all sizes
are finding marketing success on
Instagram. The visual platform is
extremely effective for driving brand and
product awareness; reinforcing brand
perceptions; and creating user/consumer
relationships.
When shaping an Instagram game plan
begin by determining business objectives
and then explore ways the platform will
help achieve them.
About Design Moves

3. Learn from the start...
For every business there is a
sales process. First you need to
know what the standard sales
process is to be able to apply it
to instagram.
The Sales
Process

4. How It Applies To Social Media
Benefits:
1. You can get leads on social
media just as you can in real-life
2. Assist in building awareness
3. Contribute to word-of-mouth
marketing
4. Also build credibility

5. Research recommendation before any digital strategy
1. Write down a list of words that describe your business /
industry / competitive advantage
2. Use a free keyword tool to discover the advantages
3. Write a list of keywords that have a low competition and
high traffic
Every industry has shortcuts. Your goal is to find the niche
within the niche that people want. This way you get to your
objective much quicker.

6. Instagram is the second most popular network, which
means dominating in an image-centric platform offers
huge opportunities for businesses. Keeping Instagram
followers engaged visually increases brand, product,
and service engagement.Use these strategies to meet
Instagram goals that will have a lasting impression on
your followers.
What Is

7. Pros & Cons of Instagram for a Business Model
● 77.6 million users US
● Total Daily Active Users: 500 million
● Instagram Stories Daily: 300 million
● Instagram advertising is relatively
cheaper than facebook advertising
● Ability to directly message and
engage with your followers
● 59% of internet users between the ages of 18
and 29 use Instagram and 33% of internet
users between the ages of 30 and 49 use
Instagram
● Social media is a not a direct to purchase
objective
● Instagram’s algorithm changed (non-organic
indexing content)
● Learning curve with it’s new features and its
continuation on making changes

8. Comparison Demographics

9. BE AUTHENTIC
- SPAMMING
- SELFISH POSTS
- LYING / SCAMMING
- MISLEADING

10. Success
Stories
Launched her music career.
Known as the “king of instagram”
Several
businesses
make most of
their money
and business
through
instagram

11. Features of instagram: Posting
Can only done on mobile devices through its own application | STAY ON YOUR PROFILE PERMANENTLY
Ability to add:
● Filters
● Caption text / hashtags
● Tag within photo and using @
● Add location
● Share posts through direct
messages and within post
comments
● Can use an image or video for
the post itself

12. Features of instagram: Stories
Can only done on mobile devices through its own application
STAY FOR ONLY 24 HOURS
Ability to add:
● Filters / selfie filters
● Stickers (icons, emojis, geotags, hashtag)
● Captions (text and hashtags)
● Drawing pen tool (color overlays, drawing)
● Tag others using @
● Hyperlinks (only for verified accounts)
● Send direct or your public stories page
● Respond to direct comments
● View who has seen your stories

13. Show pictures of your company at big events, like
trade shows ad industry conferences.
Show being-the-scenes pictures of your
products, such as during the design and
construction phases.
Show pictures of your team working together.
Show pictures of your product being used
by prestigious people.
Post ideas
Organize your post categories into a content calendar. Break it up into sections and make sure that all of
the posts align with your main objective.

14. Features of instagram: Instagram Live
Benefits:
● Live Streaming benefits
● Followers have the ability to comment on the feed
● Immediate notification on most of your followers
● Afterwards turns into a post or story
● Can become a “guest” on live stream
● Shares live feeds through direct messages

15. Features of instagram: Interacting
BEAT THE ALGORITHM
INTERACTION IS KEY
Ways to interact:
● Comment
● Tag others in relevant posts
● Send direct messages
● Share relevant content to others
● Comment on other instagram stories
● Like posts
● Follow others

17. 6 DIFFERENT STRATEGIES

18. 6 DIFFERENT STRATEGIES

19. 6 DIFFERENT STRATEGIES

20. 6 DIFFERENT STRATEGIES
Download the rest at
dmoves.com/instagrambook

21. Marketing a Service