The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Soby one homeowner presentation 2020
1. Tel: 833-SOBYONE Email: Info@sobyone.com
www.sobyone.com
ELECTRICAL
LIGHTING & DESIGN OUTDOOR LIVING
SMART HOME AUTOMATION
2. This Photo by Unknown Author is licensed under CC BY-SA
Table of Contents
• Our Mission Statement
• Our Core Values
• Who We Are and What We Do
• Why Work With Us?
• Frequently Asked Questions
• 100% Satisfaction Guarantee
• Licenses and Certifications
• Trusted Brands We Work with
• Reviews
833-SOBYONE Info@sobyone.com www.sobyone.com
3. Soby One Home Services is committed to providing only the
highest standard of service to our clients. Our goal is to transform
the home service industry by setting the standard so high that
every other company is forced to raise theirs to compete. We
come from contribution in everything we do and seek to leave an
impression of genuine care and investment in the lives of our
clients, because we value relationships over all else.
This Photo by Unknown Author is licensed under CC BY-NC-ND
4. • Integrity: in everything we do
• Honesty: no matter what
• Action: be the solution, not the problem
• Extreme Care: attention to detail
• Overdeliver: always go above and beyond
• Teamwork: communicate and conquer
• Education: constant drive for growth and improvement
• Distinction: set the standard
• Investment: in our community
• Happiness: above all else
5. ELECTRICAL
Soby One Home Services is an electrical contracting company. We
specialize in residential service work, new construction, remodels &
additions, and old work retrofit jobs. These days electricians need to be
well versed in technology more than ever. Our clients are looking for
solutions when it comes to things like lighting, Wi-Fi, and TV installations;
just to name a few. All these things require careful consideration, training,
and experience to get the best possible results for the homeowner. Soby
One has embraced technology more than anyone, we understand how to
bridge the gap between typical electrical installations and the new
technology driven installations that we see coming up in almost every job
these days.
This Photo by Unknown Author is licensed under Adobe Stock File # 246969767
6. This Photo by Unknown Author is licensed under Adobe Stock FILE #: 25333521
LIGHTING DESIGN, INSTALLATION & CONTROL
Lighting is the foundation for every experience in every room in the
home. At Soby One we have been designing and installing lighting for
decades. We have a real passion for lighting and consider ourselves
artists that paint with light. Lighting has come a long way over the last
10 years, and today thanks to LED lighting and new control solutions
anything is possible. Light embodies mood - picture the warm glow of
candlelight or the enchanting cool of moonlight. Whether its recessed
lighting in the living room, under cabinet tape light in the kitchen, or a
beautiful hanging chandelier in the dining room, Soby One has the
experience and design skills to help you get the most from your
lighting.
7. This Photo is property of ELAN. Soby One Home Services does not own or take credit for this photo
SMART HOME AUTOMATION
Soby One has a separate home automation division that caters to builders and
homeowners. We are trained and certified ELAN control systems dealers. We
choose ELAN as a platform for a few reasons.
Reliability: in our experience, Elan is the most reliable control system out there,
truly rock solid. They have been doing control longer than anyone else in the game.
Ease of use: a lot of people are not very tech savvy; Elan is extremely easy to use
and now with voice control, controlling your system is as easy as speaking the
words.
Single room solutions: our clients appreciate the fact that they can start off small
with single room solutions such as lighting control, climate control or even multi
room audio. Elan makes it easy to scale the system over time, so you don't have to
make a big investment without living with it first. Elan provides a great way to dip
your toes into the smart home world and still have room to grow.
8. OUTDOOR LIGHTING & AUDIO
Soby One Home Services are landscape lighting and outdoor audio
experts. We are trained and certified Coastal Source dealers. We install
and maintain systems all over the Cape. The Coastal Source lights and
speakers we use are truly built to last. They also have an amazing wiring
method that eliminates the number one problem with outdoor wiring, "the
connection.” If you are looking for ways to light your outdoor space and
create peaceful, warm and inviting spaces, we have lots of ideas!
This Photo by Coastal Source. Soby One Home Services does not own or take credit for this photo
9. 1.) WE ARE EXPERIENCED
At Soby One our electricians and automation technicians have
tons of experience with high end residential wiring, lighting
and smart home installations. We make it a point to
continually keep up with the latest in new electrical, lighting
and design trends. We love to help our clients find the best
solution for their unique needs, and then turn that solution
into a reality they never imagined possible. We are always
here to share our knowledge with our clients whether it’s
consulting on lighting options, home technology, or anything
else we can help with. We are here to serve!
This Photo is property of Coastal Source. Soby One Home Services does not own or take credit for this photo
10. 2.) WE ARE GREAT COMMUNICATORS
This is a big one. We can't tell you how many times we've heard how
the last guy never called or showed up, or that they hired someone
for a service call, and they ended up with a huge bill that they were
never told was coming until the end. At Soby One we consider this
unacceptable! We very purposefully make it a priority to constantly
communicate with our clients and it starts right from the first phone
call. We take the time to listen and figure out what you are looking
for. When we schedule an onsite walkthrough, you will get an email
or text confirming your appointment. Before we do any work, we
provide you with a detailed estimate in writing. When it comes time
to do the work, you will get a text message letting you know our
technicians are on the way and another text when they are finished
with the work. By communicating with our clients, we consistently
stay on the same page and make sure that everyone's expectations
are met.
This Photo is property of Coastal Source. Soby One Home Services does not own or take credit for this photo
11. 3.) WE LOVE WHAT WE DO & IT SHOWS
Soby one home services is blessed to have an amazing team of
employees. One of our core values is Happiness in life, that's why
we strive to keep all our employees happy. Every single employee of
Soby One is intelligent, hardworking, driven and a team player. We
are a tight knit group, and we all look out for each other. As the
owner of the company, I am honored and privileged to have the
team that I do. The team at Soby One has created an environment
where everyone is pushing for a common goal... Blow away our
client’s expectations and define greatness in our field. Imagine
having these guys on your team!
This Photo by Unknown Author is licensed under CC BY-NC-ND
12. 4.) 100% SATISFACTION GUARANTEE!
Soby One Home Services #1 rule is, if the client is not happy for any reason...
Make It Right! We want you to know we stand by our work 100% and we
guarantee it too. We warranty all parts we supply for a minimum of 1 year.
Because we stand by our work, we also guarantee 100% of our labor. If for any
reason, there is a problem with our work due to a part we supplied or a mistake
we made, we will return to the job and fix it at no charge and do it with a smile.
We don't take our time to get there either, we put our warranty work to the
front of the schedule where it should be. Soby One wants to take all the worry
out of hiring an electrician or home automation company, that’s why we have
the best 100% satisfaction guarantee on Cape Cod!
This Photo is property of Coastal Source. Soby One Home Services does not own or take credit for this photo
13. 5.) WE ARE PROFESSIONALS
Sometimes you just have to state the obvious. Soby One Home
Services is fully licensed and insured. We carry a MA Master
Electrician license and have journeyman electricians on staff. We
carry workman's comp and liability insurance. Soby One services all
of Cape Cod. When we show up to your home we are in new, clean
vans that are fully stocked ready to handle anything that comes up.
Our electricians and technicians will show up with a great attitude,
wearing company uniforms and work boots. All Soby One employees
are personal, pleasant to speak with and very respectful of you and
your home.
This Photo is property of Coastal Source. Soby One Home Services does not own or take credit for this photo
14. 6.) WE ARE SUPER CLEAN FREAKS
We respect our clients and their homes, which is why we do everything in our
power to keep the job site clean and leave it cleaner than we found it when we
are done. When it comes to our client's homes, we put on masks, booties and
gloves before entering and always lay out drop cloths and cover furniture in the
workspace. We have vacuums, dust pans, brooms, and all sorts of cleaning
supplies on our trucks. We put so much effort into making sure our job site is
always kept clean that other sub contractors on the job tease us, saying we must
have a cleaning division too!
This Photo is property of Coastal Source. Soby One Home Services does not own or take credit for this photo
15. 7.) WE FOLLOW THROUGH & FOLLOW UP
Soby One doesn't just finish the job and call it quits. One of the most important
steps of a job that is often neglected by other contractors is the follow through.
Following up with our clients is so important to us that we created the Soby One
follow up! For every job we do we create a custom folder for our clients; this folder
contains any user manuals, warranty paperwork, electrical panel and sub panel
maintenance recommendations, location of all Wi-Fi network gear including access
points, switches and routers. We document all SSIDs and temporary passwords etc.
When the job is complete, we present this folder to our clients and make sure they
understand everything in the folder. Our next step in the Soby One follow up is to
check in with our clients a week or two after the job has been completed. We check
in to see how everything is working and to see if any adjustments need to be made
or if there are any questions we can answer. Once that is complete, we make it
known that Soby One is always here for you anytime day or night. We are just a
phone call away.
This Photo by Unknown Author is licensed under CC BY-NC-ND
16. WHY SHOULD WE USE YOU OVER SOMEONE ELSE?
The short answer is because we always put our clients first. What does it mean to
be the best contractor? Well for one, we are interested in building long lasting
relationships with all of our clients. We are not in this to just make a quick buck
and on to the next job, that's not who we are. We want our clients to know they
have someone to reach out to for help with anything, even if they don't need our
services. Looking for a plumber? We don't do plumbing, but we do know some
great plumbers we can set you up with. Not sure how to use your universal
remote? Give us a call, we can walk you through it. Just looking for some advice
on how to best light your kitchen? We’ve got you! Just give us a call and we will
give you our best advice. We would do anything for our clients, and we look
forward to being able to help you too!
WHAT AREAS DO YOU SERVE?
Soby One serves all of Cape Cod. We serve our customers wherever that may take
us.
This Photo is property of Coastal Source. Soby One Home Services does not own or take credit for this photo
17. WHAT SIZE PROJECTS DO YOU DO?
Soby One does all sizes of residential projects. We have an amazing
experienced team with the knowledge and skills to handle anything thrown
their way. There is no “typical” job for Soby One. We do big renovation
projects, we work on single room lighting projects, we do whole home
automation projects, and we do one hour service call jobs. Simply put, we do
whatever our clients need us to do whether it takes an hour or a month. The
most important thing to us is servicing our clients and keeping them happy!
ARE YOU LICENSED & INSURED?
Yes, Soby One carries Workman’s Comp and liability insurance policies. We
have MA Master Electrician license and have Journeyman Electricians on staff.
This Photo is property of Coastal Source. Soby One Home Services does not own or take credit for this photo
18. DO YOU WARRANTY YOUR LABOR?
YES! 100% OF OUR LABOR IS WARRANTIED. SOBY ONE
BELIEVES THAT TRUE QUALITY OF CRAFTSMANSHIP IS A
MUST HAVE IN A TECHNICIAN. IT IS NEVER OKAY TO CUT
CORNERS OR USE CHEAP EQUIPMENT. IF THERE IS EVER A
PROBLEM WITH OUR WORK, WE WILL GO BACK AND FIX
IT IMMEDIATELY WITH NO CHARGE.
This Photo by Unknown Author is licensed under CC BY-NC-ND
100% Satisfaction Guarantee
19. MASS MASTER ELECTRICAL LIC
MASS JOURNEYMAN LIC
EPA UNIVERSAL REFRIGERANT CERTIFICATION
PANASONIC GOLD LEVEL HVAC SPECIALISTS
COASTAL SOURCE OUTDOOR LIGHTING & AUDIO DEALER
ELAN HOME SYSTEMS DEALER
LUTRON PRO CONTRACTOR
LUTRON LIGHTING CONTROL SPECIALIST - RADIO RA 2 INCLUSIVE INSTALLERS
VANTAGE LIGHTING CONTROL DEALER
Q MOTION RESIDENTIAL SHADING SYSTEMS DEALER
NEST PRO INSTALLERS
This Photo is property of Coastal Source. Soby One Home Services does not own or take credit for this photo.
20. ELECTRICAL & LIGHTING
LUTRON
COASTAL SOURCE
CUTLER HAMMER
VANTAGE LIGHTING CONTROL
LEVITON
WAC LIGHTING
PROLUX
HINKLEY LIGHTING
LOTUS LED LIGHTING
BIG ASS FANS
KICHLER LIGHTING
SMART HOME AUTOMATION & AUDIO
VIDEO
ELAN CONTROL SYSTEMS
MANTEL MOUNT
SONY
SAMSUNG
SPEAKER CRAFT
SUNFIRE
PANAMAX
FURMAN POWER
LUXUL NETWORKS
ARAKNIS NETWORKS
YAMAHA
KLIPSCH
This Photo is property of ELAN. Soby One Home Services does not own or take credit for this photo.
21. Reviews
Chris says…
“Have had the pleasure of working with
Mike and his team on 3 different
occasions over the past year. Had an
emergency repair at our business on a
Saturday during the summer that Mike
handled personally (he even left his son's
soccer game to get us up and working).
Have also had several of his guys
perform a variety of installations at our
home (upgrade closet lighting from
fluorescent to LED, install lighting in an
outdoor shower, & install a variety of
new outlets and fixtures). All three of our
experiences were handled with total
professionalism. Mike and his
electricians are super competent and
painstaking. They all truly understand
customer service - a great company to
work with.”
Pat says…
“I highly recommend this group of skilled
and talented electricians. Michael only
hires the best! His crews are polite, neat
and smart. I particularly appreciate
Michael’s thoughts and insights into the
latest trends and energy-efficient
options. He takes the time to think
things through and has suggested
solutions I wouldn’t have known about!
They have done a complete re-wire of
our home and everything has gone
smoothly. It’s been a pleasure working
with Soby One!”
Paul says…
“Michael and his team consistently
provide us with top-quality, professional
work at fair prices, whether it’s for a
major renovation or a smaller project.
They are creative and great at thinking
“outside the box” to meet their
customers’ needs. They are always
responsive and stand behind their work.
There’s no reason to use anyone else on
the Cape!”
22. Reviews
David says…
“Probably the best experience I
have ever had from a service
professional! I have found them to
be reliable, honest and insightful,
efficient, a pleasure to deal with
and most of all the work is
impeccable! I would highly
recommend them to anyone.”
James says…
“I've used Mike as my electrician for
years. He's is fairly priced, insured
and shows up when he says he's
going to. Absolutely someone you
can trust. Strong character, expert
electrician. He's the one and only
call I make when I need small or big
jobs done right.”
Gary says…
“I can't say enough great things
about the professionalism, quality
of work and honesty of Soby One
Home services. I've used them
several times and I've never
encountered more of a
consummate professional. Very
highly recommended!”