The document discusses Blue Ocean Strategy, which aims to create uncontested market space and make competition irrelevant by: 1) Creating and capturing new demand not addressed by competitors. 2) Breaking the traditional value-cost trade-off by delivering higher value at lower cost. 3) Aligning a firm's activities to pursue differentiation and low cost.

1. BLUE OCEAN STRATEGY
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5. BLUE OCEAN STRATEGY
Created uncontested market space
Make the competition irrelevant
Create and capture new demand
Break the value-cost trade-off
Align the whole system of a firm’s activities in pursuit of
differentiation and low cost
5

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BLUE OCEAN STRATEGY
Created uncontested market space
6
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1st MARKET 2nd MARKET 3rd MARKET

7. BLUE OCEAN STRATEGY
Make the competition irrelevant
7
LOREM IPSUM LOREM IPSUM
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8. BLUE OCEAN STRATEGY
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LOREM
IPSUM
Create and capture new demand
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9. BLUE OCEAN STRATEGY
Break the value-cost trade-off
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COST
BUYER VALUE
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VALUE
INNOVATION

10. BLUE OCEAN STRATEGY
Align the whole system of a firm’s activities in pursuit of differentiation and low cost
10
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11. BLUE OCEAN STRATEGY
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