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FaceBook For Business
FB Marketing Overview
Your Fan Page
FB Apps
FB Housekeeping
FB Paid Advertising
FB Ecommerce

App HTML code helpers on: www.settingupfacebookforbusiness.com




                            Presented by Darcy Knapp, MBA   SEO Web Mechanics
You NEED to be HERE




If facebook were a country it would have the
      3rd largest population on the planet!
    ~Facebook is growing exponentially – announcing 1 Billion Registered Members (Jan 2012)~


                                        Presented by Darcy Knapp, MBA       SEO Web Mechanics
Facebook in The USA




       Presented by Darcy Knapp, MBA   SEO Web Mechanics
The Power of Social Media




           Presented by Darcy Knapp, MBA   SEO Web Mechanics
Your Fan Page?
   Does your business have a Fan Page?

   How many fans do you have?

   What is your strategy?

   Who is in control?

   Get connected!
                  The fastest growing segment on facebook is
                           Women: Age Group 55-65

                         Presented by Darcy Knapp, MBA   SEO Web Mechanics
TimeLine Fan Page!!




       Presented by Darcy Knapp, MBA   SEO Web Mechanics
“Create” a Business Fan Page




            Presented by Darcy Knapp, MBA   SEO Web Mechanics
Choose Your Biz Category




          Presented by Darcy Knapp, MBA   SEO Web Mechanics
Add Your Contacts (now or later)




              Presented by Darcy Knapp, MBA   SEO Web Mechanics
Manage Your Permissions




          Presented by Darcy Knapp, MBA   SEO Web Mechanics
Add Company Information




         Presented by Darcy Knapp, MBA   SEO Web Mechanics
Add/Update Your Thumbnail




          Presented by Darcy Knapp, MBA SEO Web Mechanics
Your FB “Like” (Fan) TimeLine Page




               Presented by Darcy Knapp, MBA   SEO Web Mechanics
Add Video => Post via YouTube
 Post  to FB
 Post to Twitter
 Embed in emails
 Embed in Web
 Link from pages
 Like, Share, Send




                  Presented by Darcy Knapp, MBA   SEO Web Mechanics
FB Apps & Involver




   iframe for Pages: Frame your website into your FB Fan Page
   Static HTML: Provides you with a Fully Editable HTML Page
   YouTube for Pages: Displays your YouTube Channel Videos
   Tweets to Pages: Display your Twitter Feed on your FB Page
   RSS For Pages: Display Your Blog Feed on your FB Page
   Flickr for Pages: Display Your Flickr Photos



                              Presented by Darcy Knapp, MBA SEO Web Mechanics
FB Page Tabs (Your Apps)




          Presented by Darcy Knapp, MBA SEO Web Mechanics
The FB=Twitter Option




        Presented by Darcy Knapp, MBA SEO Web Mechanics
LinkedIn Profile for Pages




           Presented by Darcy Knapp, MBA SEO Web Mechanics
Ping.fm




 Presented by Darcy Knapp, MBA SEO Web Mechanics
Housekeeping: FB Posts




On your Personal          On your Business
Page, you can remove      Page, you can remove
posts and/or block        posts and/or block
people from posting.      people from posting.

                       Presented by Darcy Knapp, MBA SEO Web Mechanics
Chat Settings & FB




        Do you want to be seen as “on” FB
      Is someone else managing your page?
          Is anyone checking up on you??
You can update your Chat Settings and be invisible!
                      Presented by Darcy Knapp, MBA SEO Web Mechanics
No Time to Monitor Biz Page?
Set Your Page to Posts by Admin Only




               Presented by Darcy Knapp, MBA SEO Web Mechanics
Un-Like / Un-Friend / Un-Fan
 You can Un-Like, Un-Friend or Un-fan
 The other user will not be notified
 You can unsubscribe from feeds
    ◦   Remove Friend Feeds
    ◦   Remove Fan Feeds
    ◦   Liked Biz Feeds
    ◦   Remove Your Biz page feeds from your
        personal page to reduce duplicate posts


                         Presented by Darcy Knapp, MBA SEO Web Mechanics
Facebook Paid Advertising




          Presented by Darcy Knapp, MBA   SEO Web Mechanics
Create a FB Ad




     Presented by Darcy Knapp, MBA   SEO Web Mechanics
Target Your FB Ad Message




          Presented by Darcy Knapp, MBA   SEO Web Mechanics
Advanced Targeting




       Presented by Darcy Knapp, MBA SEO Web Mechanics
Your Ad is Confirmed!




        Presented by Darcy Knapp, MBA   SEO Web Mechanics
Payvment.com




Now Consumers can purchase your items on Facebook or buy
          directly via the Payvement Website!

                   Presented by Darcy Knapp, MBA   SEO Web Mechanics
FB is the Mall




Introducing the FB Ecommerce App: Payvment



            Presented by Darcy Knapp, MBA   SEO Web Mechanics
Payvment: Build Your Store




       Presented by Darcy Knapp, MBA   SEO Web Mechanics
Payvment: Your Live Store




       Presented by Darcy Knapp, MBA   SEO Web Mechanics
Why FaceBook?
 Get in front of your next customer
 Meet/Greet and Friend them
 Update offers
 Provide helpful information
 Do not use for sales pitch
 Control your opportunity
 Use Ads for Targeting
 Small budgets go a long way!

                 Presented by Darcy Knapp, MBA   SEO Web Mechanics
Managed Account Services


Need help?
Facebook Set up Packages from $75
Ecommerce Store Build out from $150
Managed Weekly FB Postings $125/month
 Includes FB Ads Management, Weekly Wall Postings, Landing Page
 Creation and Youtube Video cross postings. Posts are also sent to your
 Twitter, LinkedIn, Google Buzz, and linked accounts.




                                Presented by Darcy Knapp, MBA   SEO Web Mechanics
Are you ready?
        Please schedule your consultation today!
  I am available for your on site personalized marketing
     consultation for FB, Google and Search Marketing.
Darcy Knapp, MBA, President & Chief SEO Web Mechanic
                 SEO Web Mechanics
                  Cell: 518.366.1707
        eMail: Darcy@SEOWebMechanics.com
             www.facebook.com/DarcyKnapp
             www.facebook.com/DarcyKnappConsulting
             www.facebook.com/SEOWebMechanics
             www.facebook.com/CreateBusinessPages
             www.twitter.com/DarcyK56
             www.linkedin.com/in/DarcyKnapp


                         Presented by Darcy Knapp, MBA   SEO Web Mechanics

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Facebook marketing seminar 45

  • 1. FaceBook For Business FB Marketing Overview Your Fan Page FB Apps FB Housekeeping FB Paid Advertising FB Ecommerce App HTML code helpers on: www.settingupfacebookforbusiness.com Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 2. You NEED to be HERE If facebook were a country it would have the 3rd largest population on the planet! ~Facebook is growing exponentially – announcing 1 Billion Registered Members (Jan 2012)~ Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 3. Facebook in The USA Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 4. The Power of Social Media Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 5. Your Fan Page?  Does your business have a Fan Page?  How many fans do you have?  What is your strategy?  Who is in control?  Get connected! The fastest growing segment on facebook is Women: Age Group 55-65 Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 6. TimeLine Fan Page!! Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 7. “Create” a Business Fan Page Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 8. Choose Your Biz Category Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 9. Add Your Contacts (now or later) Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 10. Manage Your Permissions Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 11. Add Company Information Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 12. Add/Update Your Thumbnail Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 13. Your FB “Like” (Fan) TimeLine Page Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 14. Add Video => Post via YouTube  Post to FB  Post to Twitter  Embed in emails  Embed in Web  Link from pages  Like, Share, Send Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 15. FB Apps & Involver  iframe for Pages: Frame your website into your FB Fan Page  Static HTML: Provides you with a Fully Editable HTML Page  YouTube for Pages: Displays your YouTube Channel Videos  Tweets to Pages: Display your Twitter Feed on your FB Page  RSS For Pages: Display Your Blog Feed on your FB Page  Flickr for Pages: Display Your Flickr Photos Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 16. FB Page Tabs (Your Apps) Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 17. The FB=Twitter Option Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 18. LinkedIn Profile for Pages Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 19. Ping.fm Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 20. Housekeeping: FB Posts On your Personal On your Business Page, you can remove Page, you can remove posts and/or block posts and/or block people from posting. people from posting. Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 21. Chat Settings & FB Do you want to be seen as “on” FB Is someone else managing your page? Is anyone checking up on you?? You can update your Chat Settings and be invisible! Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 22. No Time to Monitor Biz Page? Set Your Page to Posts by Admin Only Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 23. Un-Like / Un-Friend / Un-Fan  You can Un-Like, Un-Friend or Un-fan  The other user will not be notified  You can unsubscribe from feeds ◦ Remove Friend Feeds ◦ Remove Fan Feeds ◦ Liked Biz Feeds ◦ Remove Your Biz page feeds from your personal page to reduce duplicate posts Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 24. Facebook Paid Advertising Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 25. Create a FB Ad Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 26. Target Your FB Ad Message Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 27. Advanced Targeting Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 28. Your Ad is Confirmed! Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 29. Payvment.com Now Consumers can purchase your items on Facebook or buy directly via the Payvement Website! Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 30. FB is the Mall Introducing the FB Ecommerce App: Payvment Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 31. Payvment: Build Your Store Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 32. Payvment: Your Live Store Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 33. Why FaceBook?  Get in front of your next customer  Meet/Greet and Friend them  Update offers  Provide helpful information  Do not use for sales pitch  Control your opportunity  Use Ads for Targeting  Small budgets go a long way! Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 34. Managed Account Services Need help? Facebook Set up Packages from $75 Ecommerce Store Build out from $150 Managed Weekly FB Postings $125/month Includes FB Ads Management, Weekly Wall Postings, Landing Page Creation and Youtube Video cross postings. Posts are also sent to your Twitter, LinkedIn, Google Buzz, and linked accounts. Presented by Darcy Knapp, MBA SEO Web Mechanics
  • 35. Are you ready? Please schedule your consultation today! I am available for your on site personalized marketing consultation for FB, Google and Search Marketing. Darcy Knapp, MBA, President & Chief SEO Web Mechanic SEO Web Mechanics Cell: 518.366.1707 eMail: Darcy@SEOWebMechanics.com www.facebook.com/DarcyKnapp www.facebook.com/DarcyKnappConsulting www.facebook.com/SEOWebMechanics www.facebook.com/CreateBusinessPages www.twitter.com/DarcyK56 www.linkedin.com/in/DarcyKnapp Presented by Darcy Knapp, MBA SEO Web Mechanics