This document discusses the opportunities and threats that social media presents for businesses. It notes that social media allows anyone to publish information, emphasizes conversations, and that brands need crisis plans as attacks can spread quickly online. It also highlights the need for businesses to listen on social platforms to understand customer sentiment and respond appropriately.

1. What do corporate communicators need to know about social media and what does it mean for the business Lars Voedisch Regional Head – Media Intelligence, APAC Dow Jones Enterprise Media Group lars.voedisch@dowjones.com http://twitter.com/larsv

2. Traditional Media control in hands of a few minimal feedback loop a small universe of known contacts Social (New) Media anyone can be a publisher conversation is king an opportunity or a threat to corporations

10. You can’t manage what you can’t measure What’s your share of voice? What are the main topics? Where is the conversation? What’s the context? Who’s talking?

11. Structure you approach. It’s not a new world – just a different perspective! Combining technology, media expertise and premium content across traditional and social media channels More: www.dowjonesinsight.com M onitor A nalyze D iscover research & promote the buzz issues, trends & strategies for impact opportunities & risks in time to act E ngage & pinpoint better the influential MADE for your communications success

14. Questions? Lars Voedisch Regional Head – Media Intelligence, APAC Dow Jones Enterprise Media Group lars.voedisch@dowjones.com http://twitter.com/larsv Thank you.