Lasso's Mail Center is built right into the CRM software designed exclusively for new home sales. Send individual emails, mass mails, build templates from scratch, or choose from pre-formatted templates.

1. Lasso CRM
MAIL CENTER
{
Create, Send, Engage, Analyze
LASSOCRM.COM

2. Connect directly with prospects
Email marketing is built right into Lasso CRM so you can easily create
and send professional mass mail campaigns to potential homebuyers
and realtors without incurring the cost of external email providers.
Target your email campaigns using criteria such as sales rating, source
type, or last visit. Then customize a variety of industry-specific
templates to convey your message of project identity, home features,
plan types and much more. You can even use Lasso to confirm RSVPs
to events or allow registrants to update their own profile online.
Monitoring the success of each campaign is easy with real-time
reporting on open rates, click-throughs, and forwards; effortlessly
resend to all those that did not view your prior mailing.
LASSOCRM.COM

3. ONE-TO-ONE EMAIL
Lasso integrates seamlessly with Outlook so that
you can use your corporate email address
without having to toggle back and forth between
your CRM and email application.
Sent and received emails are automatically
logged to your prospect’s history for advanced
record-keeping and at-a-glance summaries.
LASSOCRM.COM

4. MASS MAIL
 Choose from over 40 pre-formatted email
templates, including announcements,
newsletters, grand openings, sales processes
and more.
 Or build from scratch using WYSISWYG or
design-mode email editors.
 Preview and test emails for maximum impact
before they are sent.
 Analyze mail statistics in real time.
 And more...
LASSOCRM.COM

5. Existing email templates
or create your own
Unlimited
document/image storage
Personalization fields
Web tracking – online
intelligence
Customized opt-out and
web preview links
Invitations, video links,
questionnaires
Segment groups and lists Create campaigns Campaign reports;
engagement; resend

6. WANT TO LEARN MORE?
Visit www.LassoCRM.com
Or contact Angela McKay, Lasso VP
of Marketing and email marketing
expert:
Angela@LassoCRM.com
604.214.8557
LASSOCRM.COM