brochure Yacht Brokerage solution for joomla by Latitude 26. custom joomla development. author Olivier Baelde. visit http://www.latitude26.co.uk/ for complete details.

1. Yacht BROkerage
brokerage - dealerships - social networks - syndication - magazines - brochures - marketing

3. index
listings management social media marketing listings syndication
magazines publishing yacht brochures Yacht marketing

5. yacht brokerage
The Yacht Brokerage Solutions for
joomla was designed to answer the
needs of yacht brokerage or dealer-
ship companies. It provides extensive
features not found in the competition.
The Yacht Brokerage solution includes
lead request management to store all
yacht requests.
As well different request forms for
financing, insurance, storage, transport,
survey store all requests in tables ac-
cesssible through maintenance screens
in the administration panel.
The Yacht Brokerage solution is inte-
grated with 15 social networks through
APIs and generates high quality yacht
PDF brochures and monthly magazines.
We took great care of integrating our
solutions with more than 15 social
networks APIs in order to automatically
distribute the listings information to
your social networks accounts without
extra work on your side.
Nowadays, publishing yacht listings on
“ most advanced yacht
your web site is not enough to reach
potential buyers. A good marketing
marketing solution. ”
strategy is to reach propects where
they are most likely to be.

6. Yacht listings management
includes custom templates for motor
Extensive and powerful features are yachts and sailboats.
included in the Yacht Brokerage solu- The Yacht Brokerage solution allows
tion for joomla: Detailed yacht listings to present professionally the inven-
maintenance screens, High quality tory while giving a very quick ad easy
PDFs generation, Social networks management interface to the brokers
posting, RSS and XML feeds syndica- and dealers. A lead management area
tion, Web Services synchronization, gives the opportunity to brokers to
CRM area. manage quickly the requests while
The Yacht Brokerage solution allows a keeping an history.
yacht broker/dealer company to man- Administration: Front-End and Back
age and promote online an inventory end administration. Allows multiple
of new and used boats. brokers managing their listings in the
The Yacht Brokerage solution already front end.

7. Features
Listing Management: Pre-loaded steps can be modifiedbased on the ing... All the requests are saved in
templates for Sailboats, Power Yachts. company’s process. tables. email notifications are sent to
Fields and tabs can be published or brokers and broker can process the
unpublished from the backend. Flex- Brokers Contacts: Brokers, Broker- request accordingly.
ible layout. age companies have an extended
set of fields in order to enter all their Forms Builder: All Online forms are
Validation tables: Over 110 valida- contact information. Offices location linked to a data dictionary allowing
tions pre-loaded: yacht make , engine and contacts management is included to add or change fields for a specific
make, electronic, electrical.... offering a for brokerage companies with several forms.
turnkey solution. locations.
Bulk Images Upload: Images are up-
Sales Cycle: Built-in Sales cycle allow- Lead Management: Different Online loaded through a flash utility allowing
ing to categorizes the yachts : for sale/ forms allow site visitors to request for the bulk upload and resizing of the
contract pending/sold. Sales cycle more information, a yacht visit, financ- listing images without timeout.

8. “ Integrated social media
posting and marketing. ”
social media marketing
the exposure of the listings. A manual
Powerful and integrated APIs: scheduler is accessible through the
Powerful & Integrated Syndication control panel maintenance screen
Services: Our Solution offers a very in order to post manually to social
powerful synchronization tool in order network. However the recomended
to increase instantly the visibility of way is to use the application cronjob
the listings in the Longitude 64 Yacht- scripts in order to schedule automatic
ing Network composed of over 40 postings at regular intervals.
web sites (and growing) targeting the
yachting and luxury markets. This outstanding integration allows a
brokerage company to update auto-
The Yacht Brokerage Solution is matically major social networks as
integrated through APIs with several soon as an update is made to a yacht
social networks in order to maximize listing. It brings constant updates to

9. social networks accounts making them Current integrations with Social net-
live and alwaqys brigning new content works APIs are:
or images.
Facebook, Twitter, Scribd, Issuu, Slide-
Your social networks accounts will share, Flickr, Docstoc, Flickr, Picasa,
appear constantly maintained and will Youtube.
help to turn visitors into followers or
fans extending once again the visibil- Automatic XML Feed Generation is
ity of your yacht listings. integrated with:
Olx
if your brokers had to manually Vast
update 15 social networks, they will Oodle
spend a considerable amount of time
to do a repetitive work.
Automatic yachting XML Feed Gen-
eration is integrated with:
The Yacht Market
Boat 24
Boatshop 24
Boats and outboards
Jameslist...
It uses the openmarine
xml standard.

10. listings syndication
The Longitude 64 Yachting Network Automatic Synchronization: The syn-
Syndication: The Longitude 64 Yacht- chronization is automatic between our
ing Network is a syndication of web client site and the Longitude 64 Yacht-
sites targeting specific users in the ing Network when the subscription
yachting market: sailboats, power starts. Every 24 hours, New listings
boats, geographic locations, specific and updates will be synchronized with
brands... the Yachting Network automatically.
At present 15 sites are part of this
network. All the customers using our This feature adds to the exposure of
applications have the possibility to the yacht listings by syndicating them
subscribe to the automatic syndica- to multiple websites. It increases the
tion service in order to increase the visibility to our clients while increas-
exposure of their listings. ing as well the search engines rank-

11. Features
ings and multiple links.
Yacht Listings are as well distributed
in RSS feed format to different sub-
scribers and feedburner.
XML feeds are syndicated to generic
third party web sites like Olx, Vast,
Oodle. It helps in increasing backlinks
to the client’s website.
This strategy of syndication and

12. “ Printed or electronic
magazine version”
magazines publishing
graphic chart for an additional cost. com, docstoc.com, issuu.com, slide-
The Yacht Brokerage solution for share.net, box.net. The Social Media
joomla generates high quality PDF High quality PDF Generation Posting Scheduler is accessed through
magazines. All PDF magazine listings a maintenance screen. (useful when
include a qrcode generated in order The Yacht Brokerage solution for you make frequent changes and need
to offer a quick access to the listing joomla generates high quality maga- a revised copy immediately), or the
from mobile phones. Companies using zines. Magazines are generated by our tasks scheduled can be run at regular
the Yacht Brokerage solution can now platform as a special service to clients intervals through an automated task
present high quality corporate maga- using our yachting solution. (cronjob).
zines to clients and prospects. We can
generate every month a monthly cor- The integration with social networks is A monthly magazine (electronic or
porate magazine with current listings. done through the Social Media Posting printede version) allows to establish
We can create custom design for the Scheduler. It allows to upload auto- your brand by providing to potential
magazines matching the company’s matically the PDF magazines to scribd. clients a document they can read of-

13. fline with all your listings and con- We generate several magazines in our
tacts. standard foramt every month in order
to maximize the exposure. We can as
Adobe inDesign Workflow integra- well design a specific format for cus-
tion tomers who want to create their own
corporate magazine while including all
We are able to generate monthly mag- the yachts currently for sale.
azines in Adobe Indesign through the
generation of an xml file compatible
with the Indesign workflow.
This integration provides the best
solution to create and generate a
magazine including articles and cur-
rent yacht listings. It allows brokerage
companies to provide on a regualr
basis news and events as well as the
current yachts available for sale.
PDF magazines generated can be
accessed through an online viewer
directly on a client’s website. And at
the same time, it is posted in all the
online documents sites maximizing
the visibility and exposure.
By distributing electronic versions in
PDF format, you decrease dramatically
production and printing costs while
giving to potential customers a format
suitable to read offline.

14. yacht brochures
The Yacht Brokerage solution for joomla generates high We can create custom design for the PDFs and brochures
quality PDF flyers and Brochures. All flyers and brochures matching the company’s graphic chart for an additional
include a qrcode generated in order to offer a quick access cost.
to the listing from mobile phones.
The Yacht Brokerage solution for joomla generates high
Companies using the Yacht Brokerage solution can now quality PDF flyers and Brochures. PDF flyers and Brochures
present high quality yacht brochures to potential clients. can be generated manually through a maintenance screen.
(useful when you make frequent brochures and Flyers to scribd.com, copy immediately), or the uploads can
changes and need a revised copy im- docstoc.com, issuu.com, slideshare. be run at regular intervals through an
mediately), or through an automated net, box.net. automated task (cronjob).
task (cronjob).
The Social Media Posting Scheduler
The integration with social networks is is accessed through a maintenance
done through the Social Media Posting screen. (useful when you make fre-
Scheduler. It allows to upload the PDF quent changes and need a revised

15. custom brochures design
Our advanced PDF generation allows us to create custom design tem-
plates to match your company’s graphic chart.
Our high quality PDF generation uses a set of templates and over
80 parameters in order to adjust the format of the tem- plates.
It allows to add additional articles or advertisement in the
brochures as well as news, events .
The PDFs are generated directly on the applica- tion’s server.
Once a listing is created, a maintenance screen allows
to generate immediately PDF flyers and brochures for the
listing. Or it can be generated auto- matically at regular
intervals through an automated task.
Templates can be modified to match exactly the format
required by a client for an additional cost. The flexibility of
our application and architec- ture allows to create high quality
appealing PDF documents. This feature is not available in the competi-
tions’s solutions. It is available in standard in all our solutions.

16. yacht marketing Platform
the reach to social networks, it does ated. The success in establishing a
The most costly decision a market- not appear anymore as a cost effec- long term approach is to consider, as
ing or sales manager will take when tive solution in a long term strategyh. the central point, the company’s web-
implementing a marketing strategy All third party listings sites rely on site. ie the single point of entry for all
will be to rely entirely on third party traffic to their sites in order to be able listings should be your website. Then,
websites to acquire new contacts and to charge yacht brokerage and yacht syndication to third party listings
promote the yacht listings. This deci- charter firms. Thus, they will most of websites specializing in the yachting
sion is mostly taken due to the appar- the time prevent this traffic to leave and to social network will take place.
ent easy setup and maintenance third their site unless it goes to a paid ad- This data flow will allow you to gener-
party listing sites seem to provide. vertisement. ate inbound traffic back to your site
However, when analyzing carefully and not to other sites. You will have
the features provided, as well as the The data flow of the listings between the control over the data provided
possibility to create inbound traffic the company’s website and the out- to the external sites. Contacts and
to the company’s website or expand side world must be carefully evalu- leads coming to your site once will

17. most likely come back to your site on Clients using our yachting solutions third party listings website where they
a regular basis. A powerful outbound have their listings posted automatical- will dictate their marketing strategy to
strategy for the listings is to target all ly to Flickr, Picasa, Wordpress, Blogger, you and make it very difficult for you
available social network and docu- Olx, Oddle, Vast, Openmarine. Then, to reach potentials clients through all
ment or images sharing sites. Through PDF brochures generated are posted available social medias.
APIs, you can automate the posting to Issuu, Scribd, Slideshare, Docs-
of listings information and brochure toc expanding the reach and search In a long term strategy, all inbound
to a large array of sites which are not engines indexing. And a new ser- traffic must go back to your site. This
used by third party listings websites vice launched this month is through way, if you decide to stop listing on a
to avoid loosing traffic. Nowadays, you the magazines listing all the yachts particular third party listings website,
can maximize your exposure on social from our clients and generated in 3 most of the traffic will still flow to
networks relatively easily by selecting versions: print on demand version, your site through the other channels.
a yachting solution already integrating electronic version and ipad version. On the other hand, if you stricly list
the APIs to post automatically. The goal in creating your marketing on third party sites, the day you stop
strategy is not to get linked to a single paying them, you “disappear“ from the
Furthermore, third party listings internet world...
websites will not have any incentives
to integrate your listings with social
networks or other sites in order to
keep the traffic on their site. You must
put in place a well toughtout strategy
which will syndicate listings to generic
listings sites. (Olx, Oddle, Vast...), third
party listings sites specializing in
yachting through the openmarine. org
initiative for example: It allows you to
generate a standard xml feed and post
it to several sites through a subscrip-
tion. Then, post the listings to your fa-
cebook and twitter account. We went
further in the integration of our yacht-
ing solutions with a large array of APIs.

18. Iphone App - coming soon
The mobile access is becoming more During the summer 2011, we will be
and more the first mode of access to prototyping the iphone and ipad apps,
information and content. The development will be conducted
during the last quarter of 2011 with a
We could not ignore this fact in the scheduled release date of december
roadmap and development strategy of 2011.
our solutions.
This app will close the circle of our
Scheduled for the end of the year 360 architecture where you will be
2011, Our yachting solutions (execu- able to reach your potential clients
tive and corporate ) will include an through all available channels and
iphone app and an ipad app in order media.
to reach your potential clients wher-
ever they are.

19. iPad version - coming soon
like format.
The Ipad app version has a scheduled The ipad version will allow to pro-
release date of december 2011. vide a new experience to potential Once our apps are released, all prior
clients looking for a yacht. clients will receive the apps versions
The ipad app will include as well as part as the yearly upgrade plan.
the access to the full versions of the Videos and extensive listing informa-
monthly magazines. tion will be presented in a magazine

20. yacht brokerage
brokerage - dealerships - social networks - Syndication - magazines - brochures - marketing
London, UK +44 (0)20 7078-4226
Miami, fl USA +1 (305) 394-9652
crans montana, switzerland +41 (0)27 483-1220
skype latitude26.ch
Web www.latitude26.ch
Contact sales@latitude26.ch