Any questions contact Launch at 574.256.8879 or email kelly@launch-llc.com Slides are a brief overview of where we have seen mobile marketing,reasons to use sms, mobile benefits, how we can use it, and how we can promote it!

1. Help , how do I
use mobile
WHAT IS SMS?
MOBILE MARKETING FOR ALL
marketing?
www.launch-llc.com
1

2. Mobile Lingo Translation for newbies
1. Short Message Service 1. Text message sent to your mobile
(SMS) phone
2. Short codes 2. A shortened phone number for
mobile users to respond to for
information
3. Keyword
3. A word or name associated with
your business that customers text
back to you to communicate with
you
Getting started with the
basics of mobile marketing
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3. Where we have seen mobile marketing
◦ American Idol- text to vote
◦ American Red Cross- text to donate
◦ Super Bowl 2012- text to enter to win
So many ways to use it and companies are
getting on board! Let’s find out why.
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4. Reasons to use mobile marketing:
•People rarely go anywhere these days without their mobile
phone.
•Mobile messages reach recipients wherever they are.
•There is no need to be near a TV, radio, computer, or
mailbox, phones are within our reach 80% of Read Rates:
5% Email
every day. 1.5% Direct Mail
.25% Print
97% Mobile!
•Not to mention, most people read a SMS within 15
minutes of receiving, and respond within 60 minutes,
this is a very high response rate.
Mobile Marketing
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5. 5 Mobile Marketing Benefits
1. Immediacy - Mobile campaigns are easy to
create and execute; messages are delivered
to recipients within seconds.
2. Affordability - No need to pay for postage,
printing or air time, only a nominal per text
message fee; prices are very modest and
they decrease as volume increases.
3. Distribution - Reach out to people all over
the world. Delivery is almost always guaranteed, unlike email, direct mail, and
other forms of advertising.
4. Personal /Targeted - Content is targeted to individuals who have opted to receive
them; the medium provides the ability to customize the brand message to a
diversified audience.
5. Mobility/Reachability - Messages reach recipients wherever they are. No need to
be by a TV, radio, computer, or mailbox.
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6.  Our program is supported across all major carriers
◦ SMS programs
Our mission is to make sure that
◦ Voice programs an interactive strategy resides in
◦ MMS programs consumers’ digital comfort zone to
drive involvement and participation.
(Multimedia Messaging Service)
◦ Mobile Web programs
◦ Web programs
◦ Video
 Platform Features
◦ Billing
◦ Social Networking integration
◦ Content delivery and optimization
◦ Enhanced end user information
(Demographic)
Functions & Features
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7. How can we use it?
Studies Show a Text-message
 Announcements: Discounts, Exclusive stays on the cell-phone an average
offers, Advocacy of 12 days.
 Integrate knowledge with videos or This means additional exposures
training products. to your audience
 Updates and alerts on industry
 Events & News: special events coming up
 Registration for events
 Calendar of events, reminders Our special of Our next event
the day is buy is coming up,
one get one reply 1 to 21777
 Sign up for e-newsletter %50 off reserve your
seat!
Reply STOP 2 end
 Job postings Reply STOP 2 end
 Fundraising, donate via mobile
And so much more!
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8. How do we promote it?
Execution: Layer with existing channels, make it MOCIAL (social +mobile)
• All staff promotion:
Staff to inform customers to Text-in for
instant deal; Place banners, signs, flyers,
to build 10-20 customers per day into
your database!
• Facebook integration is a must!
Text 21777 to
• Add the Mobile “Opt-in” Option to your receive specials
current Website options to capture
online traffic into the Mobile database
from the web
• Traditional Media (capture new clients)
Add the Mobile Call-to-Action to every
Advertisement; print, radio, coupon,
event, TV, etc.
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9. (Example of Return-on-Investment on a small scale)
35% or Higher
1,000
Redemption
Customer
is in your
Rate on
Average
Transaction ROI
Promotion or
database
Coupon
Association Industry ranges between 35% redemptions on Mobile offers
and coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50
ROI on 35+ Businesses joining? $250
$250 average ticket? $8,750
Mobile Makes “Cents”
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10. Launch LLC has partnered with Mobile
Zoom to offer effective mobile marketing to
all businesses.
Mobile is the NOW Marketing
Let Launch manage your mobile marketing. We set up the campaigns, manage your
database and give you access to mocial experts! Contact us with any questions or to
get your mobile campaign started!
Contact Kelly Knutson, 574.256.8879 or email kelly@launch-llc.com
Learn more about Launch, visit our website www.launch-llc.com
Visit our website www.launch-llc.com 10