LinkedIn Tips & Tricks

Launch with Your Own Plan in Place!
LinkedIn®
Tips & Tricks
www.launchandrelaunch.com

LinkedIn®
Why do I need to be on LinkedIn?
Do I need to be on LinkedIn if I’m not looking for a job?
What’s LinkedIn going to do for me?

LinkedIn®
• 97% of recruiters use LinkedIn to locate candidates.
• 89% of recruiters hired someone through LinkedIn.
• 73 % of 18-34 year olds found their jobs through social media.
• 13% 18-34 year olds are on LinkedIn.
• 30% of Google searches are employment related – if you set your LI
profile up correctly, you will be found in a Google search.
Why do I need to be on LinkedIn?

LinkedIn®
• Keeps you in front of people all the time. Who knows what
opportunities are out there?
• Always ready for new opportunities.
• Keep your LinkedIn profile fresh and up-to-date (yes, including your
head shot), so you’re always ready.
• Don’t be faced with updating your profile all at once and worrying that
your boss and co-workers can see what you’re doing.
But I’m not sure I want to be found!

LinkedIn®
Querying LinkedIn®
job search for
• “systems engineer” returned 61,000+ results.
• “engineer” returned 97,000+ results.
• “java skills” returned 42,700+ results.
• “project management” returned 239,500+ results.
• “electrical engineer” returned 34,000+ results.

LinkedIn®
Through your LinkedIn profile!
How do recruiters and hiring authorities find you?
5 most important recruiter searchable fields on your profile:
• Location
• Title
• Company
• Industry
• Keywords

LinkedIn®
• When recruiters perform a search, no matter the criteria, profile
pictures are always displayed.
• A recruiter is 11 times more likely to look at your profile if you
have an appropriate profile picture.
• Profile pictures should be professional-looking head shots – not
full body, not glamour shots. Your head shot should match the
industry/ career you’re interested in.
A note about your profile picture, aka your head shot.

LinkedIn®
1 – Turn off your activity broadcasts – privacy/settings.
This keeps people from seeing every single change you make to
your profile. Your cumulative changes will appear when you save
your edits.
2 – Make sure your name is spelled correctly, is in the
correct order, and can be found.
If you have an unconventional name, put the conventional
spelling in parens after it. For example, Vikki (Victoria) Jones. If
someone searches for Victoria, they won’t find Vikki (or Torrie)!
Let’s get started on your profile!

LinkedIn®
3 – Last name.
Your last name is your last name.
However, you can also use that field to append any certifications
you have that you feel recruiters might look for.
For example, if Vikki Jones has an MBA, she could enter Jones
MBA as her last name. Recruiter searches for MBA will pick up the
MBA in the last name field!
Don’t go overboard on this. PMP, MBA, CSM are some of the hot
certifications.

LinkedIn®
4 – Headline. Your headline is 200 characters long. This is
where you start building your keywords into your profile.
Headline and key words – marketing your brand
How do you figure out what keywords to use?
• Choose keywords that match the job or career you’re looking for.
• Put your current job title and company in your headline
– make sure you use the common term for your title.
Job title is a key search field for recruiters!

LinkedIn®
This is when LinkedIn’s search tools become valuable to you.
If you know people in your same position, look for them on LinkedIn,
and see how they list their titles.
You can search for jobs with your job title and see what comes up – is
there another way your job title is expressed?
Search for the other job title and see which gets more hits.

LinkedIn®
• Search for jobs that you are interested in.
• Read the postings for key words in each job description (across
several postings).
• Do any of those key words apply to you? Put them in your
headline!

LinkedIn®
Your summary
• 2000 characters to describe the authentic you.
• This is not a résumé – write in 1st person.
• This is a marketing document sell
yourself – your skills, your personality,
you!

LinkedIn®
Marketing your brand through your summary
• Use a consistent set of key words through your profile.
• Use appropriate key words in your summary to emphasize your
experience and skills.
• Again, remember to use key words that indicate your job
functions – not just the job title.
• Keeping to a core group of key words increases your ranking in
searches (both for recruiters and other people who are looking).

LinkedIn®
More ideas for your summary
• Create a branding statement for yourself. Here’s what I love to
do; here’s how I use it to solve problems; here’s how I want to
use it going forward (or how I’m using it where I am now).
• Love your company and want people to know it? Write about
why you chose to work there –work environment, your impact
on the company, how it lets you use your best talent, how it
allows you to grow and learn.
• List specific skills (languages, software packages, programming
languages, certificates, etc) in your summary.

LinkedIn®
Other tips and tricks
• No graduation dates if you’re worried about ageism.
• Taken classes at other colleges? List them.
• Work for a subsidiary of a conglomerate, like GE? Research to
see how others on LinkedIn are listing their subsidiary’s name.
• Recruiter search on GE Healthcare returns thousands of people,
search on General Electric Healthcare returns hundreds.

LinkedIn®
Other tips and tricks
• Include clubs, sororities, sports, band, whatever honors and
activities you have been participating in. This broadens your search
reach. It also gives you more ways to connect with people.
• Also include awards and projects in your job description.
Recruiters don’t always see the rewards and projects fields.

LinkedIn®
Using LinkedIn
®
to network
• More connections make you more visible, show up on more
searches.
• Don’t have to connect to everyone who asks to connect. Don’t know
them? Look them up.
• Don’t use boilerplate “I’d like to connect with you” letter. Create
your own personalized letter, tell why you’d like to connect. Touch
on anything you have in common – interest in the company, a
friend works there, you went to the same college, whatever.

LinkedIn®
LinkedIn
®
Groups: #1 way to grow your network
• Find out about a new industry or career by joining groups.
• Search for groups based on interests, job titles, companies, and
industry.
• Be active in your groups to raise your profile to people in
your group and recruiters. This also grows your network.
You never know when a company might be looking for
someone.

LinkedIn®
Using LinkedIn
®
to research careers and jobs
• Save your LinkedIn
®
job searches.
• Receive alerts from your saved job searches.
• Search for jobs by job titles, companies, people who work in
certain companies.
• Research a company through your connections in the company
– or their connections!

LinkedIn®
Using LinkedIn
®
groups for research
• Find out about a new industry or career by joining groups.
• Search for groups based on interests, job titles, companies, and
industry.
• Be active in your groups to raise your profile to recruiters and to
people in your group. You never know when a company might
be looking for someone.

LinkedIn®
Develop a LinkedIn practice
• Spend 10 minutes every couple of days on LinkedIn.
• Post articles to your groups and to people you are trying to
connect or meet with.
• Comment on articles that are posted in your groups so people
will begin to know who you are.
• Connect to everyone you can think of – you never know who
someone else knows – OR – where they’ve worked.

At Launch & Re-Launch, I help you find the intersection of
your passion and work through
• Personality and behavior assessments
• Career exploration through values and goals
• Personal brand creation
• Résumés
• LinkedIn
®
profiles
• Networking

Launch with Your Own Plan in Place!
Resources:
www.maxoutli.com
www.thesocialu101.com
www.careerealism.com
Download presentation at www.launchandrelaunch.com/resources.html

LinkedIn Tips & Tricks

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