Analysis of questionairre

1. Questionnaire Analysis

2. The respondents for this
questionnaire ranged from 17
years old to 24 years old, as we
can see from this bar chart. It
was answered predominantly by
males. This helps us understand
the horror target audiences
more, and who we could
potentially aim our own horror
film at.

3. This question is mostly based
upon what type of film people
like with the top result showing
that the most popular horror
movie was 28 days later; this
movie under the zombie horror
sub-genre.

4. From this pie chart, we can
see the responses for this
question compared to each
other. Overall, there were 18
respondents for this
questionnaire. We can see
that the majority of people go
to the cinema either monthly
or yearly, and everyone else
either goes weekly or never.
This will help us understand
how to market our film
successfully to attract the
widest range of
demographics.

5. The response we got from this
question showed that most of
the audience go to the cinema
with friends, which could show
that the audience may not
prefer to see family-orientated
films. Also, being a mature
audience, ranging from 17-24,
but still not quite the age to
have their own family, they’re
more likely to go with friends
than any other group.

6. With most of our audience being
from a younger generation, who were
most likely brought up with more of
an exposure to technology than
previous generations, it’s no surprise
that streaming is the most popular
option, with cinema being second.
Because of how easy it is to access
media online through platforms like
the mentioned Netflix and Youtube,
many people find it much more
convenient than spending money and
going out to the cinema. However,
when there’s a particular film people
want to see, and have been excited
for, it’s more likely that they’ll go see
it in the cinema to have an earlier
access to the film, and to have a full
experience.

7. This question was asked
so that we can find out
what is the most popular
type of movie, this will
give us information that
we can use when creating
the story and trailer. The
most popular answer was
psychological horror, this
is interesting because of
how little of this sub-genre
is created in the film
industry, this would be an
opportunity to create this
genre of film to ‘fill the
gap’ in the market.

8. Due to the results of this,
we can see that by quite a
vast majority, that most of
the respondents have
found out about horror
movies through social
media, which is becoming
more and more of a
pinnacle point of
advertising for this
generation.

9. We can see the responses to
this question in the pie chart.
Thinking about how audiences
could potentially be more
interested in a movie if it has an
actor/director they know, I
think it would help a lot with the
marketing of our horror film.
With The Woman in Black, one of
the reasons it gained such a
large audience was because
Daniel Radcliffe is well known,
and he did a lot to advertise the
film himself. From this chart we
can see that a lot of people
aren’t bothered about actors
and directors in films. However,
the majority are more
influenced to see a film if
someone they know is in it.

10. Fears have become more and more
varied over time, and that is evident
within this pie chart. We can see,
from this chart, that everybody is
afraid of different things, and this
could be due to different personal
experiences. In modern culture,
fears have become more and more
typical. In the past, fears were never
really talked about too much and so
it was just assumed that everyone
had the same fear of monsters, for
example. Now, people have more
specific fears which I think helps
horror movie creators make it as
scary as possible, which actually
attracts more people because a lot
of people enjoy the adrenaline from
being scared. This is why it was
important for us to ask about fears
in order to understand how we could
make our movie attract more
people.

11. The responses to this question were
actually 50/50, which makes it
difficult to decide what would be best
for our horror film. Half of people
enjoy lots of jump scares in horror
movies, and the other half don’t enjoy
them at all. It all comes down to
whether people enjoy the adrenaline
rush from being frightened or not. For
some people the adrenaline turns into
anxiety, which is why a lot of people
don’t watch horror movies if they
know it will scare them. In this case, I
think it’s important we find the right
balance to suit all of our possible
audiences. Including maybe one or
two mild jump scares will keep people
interested, whilst not scaring anyone
to the point where they no longer
want to watch the film.