Cracking the QR Code
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QR codes can hold more information than traditional barcodes and can be scanned from any angle using smartphone cameras. They allow inclusion of multimedia content like maps, contact information, and video tutorials. The document provides examples of how archives can use QR codes in exhibits, finding aids, maps, and surveys to provide additional digital content to patrons and help promote collections and services. It also explains how to create and scan QR codes using free online generators and smartphone apps.
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Cracking the QR Code
- 1. Cracking the QR Code Laura M. Botts, C.A. Society of American Archivists August 26, 2011
- 2. What is this thing?
- 3. Think of it like a barcode…
- 4. … only better! http://hyperboleandahalf.blogspot.com
- 14. Millions of Americans! http://mediaplusme.wordpress.com
- 15. Where can I find them? advertisements
- 16. Where can I find them? retail outlets Image: http://retailgeek.com
- 17. Where can I find them? museum exhibits Image: http://blog.childrensmuseum.org
- 18. Where can I find them? museum exhibits
- 19. Where can I find them? airports Image: http://www.chrisrawlinson.com
- 20. Where can I find them? library catalogs
- 21. Where can I find them? television Image: http://nydigitallab.ogilvy.com
- 22. But I’m an archivist. What good are they to me? http://hyperboleandahalf.blogspot.com
- 24. link a display to more information
- 25. Vcard virtual business card
- 26. Add contact / Show map / Dial number / Send email
- 37. Some generators allow custom colors, shading, etc. = =
- 41. Go forth and code!
Notes de l'éditeur
- QR stands for “quick response.” These codes were invented in 1994 by Denso Wave, a division of Toyota, as a means to store more information than a regular barcode.
- A QR code is kind of like a traditional barcode that you see every day,
- But it can do so much more!
- According to comScore, a digital marketing consulting firm, in June 2011, 14 million Americans scanned QR codes. Most of the users were from 18-44 and scanned codes at home or at retail stores.
- This code on a Kohl’s ad immediately takes the user to their online store.
- Retail outlets – Code at Best Buy links to product description and review. If online price is lower (updated more quickly), they will match it.
- Museums are using them to provide additional information about exhibits.
- Airports – these codes link to free books, crossword puzzles, or Sudoku games.
- Library catalogs – link to call number info and/or a map of the stacks
- Even on TV! The Weather Channel’s code shown here downloads their app to your smartphone. You can scan a code from a computer monitor or TV screen just like you can on paper.
- I hope your wheels are spinning as you think of ways you can use QR codes in your archives.
- One of the most obvious uses is to link to a web site. The code pictured here links to my About dot Me page, where you can connect with me on social networks.
- The QR code on the left was part of a display I created for Homecoming at my university. Scanning it leads you to the Homecoming events website pictured on the right.
- Another way to use QR codes is to create Vcards, or virtual business cards. The code shown here links to my contact information.
- Options on the buttons at the bottom are to add my contact information to your phone, show a map of the street address, call me, or send me an email. All of those are enabled when you scan the code.
- URL? Text? Phone number? Different code generators offer different options.
- I hope I’ve shown you how easy QR codes are to use and inspired you to give them a try!