5. “If your theme forces you to include a slider
(also named carousels) on your homepage,
please realize that it’s making you use a feature
that has no value for SEO.
A feature that is probably slowing down your
site by loading extra JavaScript.
And prevents your user from reading the good
stuff (your content) immediately.
It will most probably account for less
conversion as well.
--Yoast
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6. But...but...but…Don’t people like sliders?
⬗ Only 1% of the people actually click on a slide, which almost
always was the first slide (Yoast)
⬗ Sliders confuse people, as you’re sending multiple offers they
may or may not be interested in at once (Yoast)
⬗ They slow down your site, negatively impacting your SEO and
conversion rate (Yoast)
⬗ Impact on accessibility
⬗ Sizing of photos is a perpetual issue
⬗ Most folks aren’t sticking around to see all the images
6
9. A picture is worth a
thousand words
A complex idea can be
conveyed with just a single
still image.
You’re able to process large
amounts of data quickly.
9
10. People want to picture themselves in your universe, invite them in!
Rule of Three
Individuals vs. crowds
I need eyes and
emotion.
Pass the quarter or
thumbnail test.
Use Your Space
Optimize the images
Fill your content
container with your
images.
Use right or left align
sparingly throughout a
single page
Less is More
Just because you can
do something in
Photoshop doesn’t
mean you should.
Limit your filters and
effects
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25. Things that have had their day and need to pass into the annals of internet
yesteryear…yes, you love them, but they really need to go…trust me.
Marquees
PLEASE…STAND…BY…AS…I
SLOWLY…GET…MY…NEWS
…TO…YOU.
Hit Counters
They are meaningless. Google
Analytics, JetPack, and other get
you more relevant info.
Dated Animated gifs
If it didn’t start out as a video it’s
present day Claymation. Don’t be
the Gumby of the internet.
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Dark Content Containers
I can’t read this can you? This is
making me super crazy. This isn’t a
great reading experience.
Rainbow Colors
Is the colour of the clear sky and
the deep sea. It is located between
violet and green on the optical
spectrum.
Overuse of stylizations
Too much italics in small fonts is
rough on the my eyes as is the
overuse of bold face type. Use
Blockquote in soundbites.
26. Sleek Cool Things
⬗ Drop Case
⬗ Beautifully styled H tags
and lists
⬗ Blockquotes, Pull Quotes
with Flair
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27. 27
Thanks!
Any questions?
You can find me at @NewYorkerLaura
A big thank you to all the organizers and sponsors
that made WordCamp possible. Without their
volunteer time and generous support, this event
would not be possible.
28. Presentation design
This presentation uses the following typographies and colors:
⬗ Titles: Vidaloka
⬗ Body copy: Tinos
You can download the fonts on these pages:
https://www.fontsquirrel.com/fonts/tinos
https://www.fontsquirrel.com/fonts/vidaloka
⬗ Light brown #9e7c59 · Dark brown #473d37
You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need to
create new slides or download the fonts to edit the presentation in PowerPoint®
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Notes de l'éditeur
Sliders are passé
You’re image is often what attracts me to read the article along with your title. It’s your calling card
Collage images help with the show don’t tell, great hero images