Brighton SEO: Breaking SEO out of Silos with PR &Marketing

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How to get SEO teams fully involved in the marketing mix by using PR strategies/campaigns that fully support business objectives and help to get internal client teams on board.

Marketing

@lauracrimmons#BrightonSEO
Show the value you can add to them

@lauracrimmons#BrightonSEO
Source: GWI UK Market Report Q1 2014

@lauracrimmons#BrightonSEO
Source: Ofcom Communications Market Report 2014

@lauracrimmons#BrightonSEO
Source: Adobe Digital Distress 2013

@lauracrimmons#BrightonSEOSource: GWI Media Consumption –Q3 2014

@lauracrimmons#BrightonSEO
Make them feel included

@lauracrimmons#BrightonSEO
Questions to ask…
•What activity have they got coming up that you could support?
•What are their KPIs and how can your activity help meet them?

@lauracrimmons#BrightonSEO
Potential Assets
Advertising campaigns
Internal PR campaigns
Client Data
Events & Exhibitions

@lauracrimmons#BrightonSEO
Prove the success

@lauracrimmons#BrightonSEO
How..?
•Take them through some recent case studies
•Show them the great relationships you’ve got

@lauracrimmons#BrightonSEO
In Summary…
•Show how you can help
•Include them
•Show the proof
And if that still doesn’t work...
Prove them wrong

@lauracrimmons#BrightonSEO
How do I know it works?

@lauracrimmons#BrightonSEO
Premier League Quiz
46.5K plays
4:25 Avgtime on site
60 links
Coverage in the Sun, Metro, Liverpool Echo
2K social shares

@lauracrimmons#BrightonSEO
Debt Map
30,428 views
1:54 Avgtime on site
45 links
Coverage on the BBC, Guardian, Independent etc

@lauracrimmons#BrightonSEO
Thanks!
Laura Crimmons
Social & PR Manager
@lauracrimmons
laura.crimmons@branded3.com

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How SMBs can win in Competitive SEO Sectors at #SAScon #SAScon2015

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Brighton SEO: Breaking SEO out of Silos with PR &Marketing

1. @lauracrimmons#BrightonSEO Breaking SEO out of Silos with PR & Marketing

2. @lauracrimmons#BrightonSEO

3. @lauracrimmons#BrightonSEO #

4. @lauracrimmons#BrightonSEO

5. @lauracrimmons#BrightonSEO

6. @lauracrimmons#BrightonSEO

7. @lauracrimmons#BrightonSEO

8. @lauracrimmons#BrightonSEO Show the value you can add to them

9. @lauracrimmons#BrightonSEO Source: GWI UK Market Report Q1 2014

10. @lauracrimmons#BrightonSEO Source: Ofcom Communications Market Report 2014

11. @lauracrimmons#BrightonSEO Source: Adobe Digital Distress 2013

12. @lauracrimmons#BrightonSEO

13. @lauracrimmons#BrightonSEO

14. @lauracrimmons#BrightonSEO

15. @lauracrimmons#BrightonSEOSource: GWI Media Consumption –Q3 2014

16. @lauracrimmons#BrightonSEO Source: GWI UK Market Report Q1 2014

17. @lauracrimmons#BrightonSEO

18. @lauracrimmons#BrightonSEO

19. @lauracrimmons#BrightonSEO Make them feel included

20. @lauracrimmons#BrightonSEO Questions to ask… •What activity have they got coming up that you could support? •What are their KPIs and how can your activity help meet them?

21. @lauracrimmons#BrightonSEO Questions to ask… •What are their key brand messages? •Would they like to be involved in the planning for your next campaign?

22. @lauracrimmons#BrightonSEO Potential Assets Advertising campaigns Internal PR campaigns Client Data Events & Exhibitions

23. @lauracrimmons#BrightonSEO Prove the success

24. @lauracrimmons#BrightonSEO How..? •Take them through some recent case studies •Show them the great relationships you’ve got

25. @lauracrimmons#BrightonSEO

26. @lauracrimmons#BrightonSEO Do it anyway

27. @lauracrimmons#BrightonSEO In Summary… •Show how you can help •Include them •Show the proof And if that still doesn’t work... Prove them wrong

28. @lauracrimmons#BrightonSEO How do I know it works?

29. @lauracrimmons#BrightonSEO

30. @lauracrimmons#BrightonSEO Premier League Quiz 46.5K plays 4:25 Avgtime on site 60 links Coverage in the Sun, Metro, Liverpool Echo 2K social shares

31. @lauracrimmons#BrightonSEO Debt Map 30,428 views 1:54 Avgtime on site 45 links Coverage on the BBC, Guardian, Independent etc

32. @lauracrimmons#BrightonSEO Visibility

33. @lauracrimmons#BrightonSEO

34. @lauracrimmons#BrightonSEO

35. @lauracrimmons#BrightonSEO

36. @lauracrimmons#BrightonSEO

37. @lauracrimmons#BrightonSEO Thanks! Laura Crimmons Social & PR Manager @lauracrimmons laura.crimmons@branded3.com