iGB - Top 5 issues in SEO - Link Building/PR

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Part of the Top 5 issues in SEO panel at iGB Live 2018 - Laura focuses on the challenges in link building and how to do it successfully in 2018.

Marketing

IGBLIVE2018
The Top 5 issues in
SEO in 2018
L A U R A C R I M M O N S
@lauracrimmons

But, right now it
appears links
do still matter.

Not all links
are equal…
quality over
quantity really
is key.

So, how do we
get ‘high-quality’
links in 2018?

What your
audience is
interested in
What
journalists
are writing
about
What’s
relevant to
your
business
Ideal
campaign

“I’ve learned that people will forget what you
said, people will forget what you did, but people
will never forget how you made them feel.”
M A Y A A N G E L O U

Regional data / case
studies
Internal or external expert
Survey / Business / Third
party
Data
Quotes
Local angle
Other
helpful
elements

SILVERTHORNAGENCY
Thank you.
CALL US: E-MAIL:
020 3965 1816 hello@silverthornagency.com
@SilverthornCo

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iGB - Top 5 issues in SEO - Link Building/PR

1. IGBLIVE2018 The Top 5 issues in SEO in 2018 L A U R A C R I M M O N S @lauracrimmons

2. Do links still matter?

7. * Correlation not causation bla bla

8. But, right now it appears links do still matter.

9. Not all links are equal… quality over quantity really is key.

10. So, how do we get ‘high-quality’ links in 2018?

11. PR.

12. What makes a good PR campaign?

13. 01 Relevant

14. What your audience is interested in What journalists are writing about What’s relevant to your business Ideal campaign

15. 02 Emotional response

16. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” M A Y A A N G E L O U

17. 03 Shareable / Concise

18.

19. 04 Timely

20. Why does this matter right now?

21. 05 Human

22. How does the story impact real people?

23. 06 Asset(s)

24. 94% 87% 96% 20% 80% Video content.

25. Regional data / case studies Internal or external expert Survey / Business / Third party Data Quotes Local angle Other helpful elements

26. Future-proof.

27. SILVERTHORNAGENCY Thank you. CALL US: E-MAIL: 020 3965 1816 hello@silverthornagency.com @SilverthornCo

iGB - Top 5 issues in SEO - Link Building/PR

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