2. OVERVIEW
❖ About Laura Gainor
❖ Case Studies
❖ Specialties
❖ Core Service Offerings
3. ABOUT LAURA GAINOR
Laura Gainor is a creative social media marketing professional dedicated to making brands’ social channels
remarkable. Laura works with clients to give consumers something worth talking about, from amplified social
community experiences to branded content that sparks emotion. She has experience working with companies
in various industries, including education, sports & entertainment, food & beverage, telecommunications,
retail, electronics, and more.
Laura has nearly a decade of experience in social media, online advertising, engagement marketing, and
other elements of digital business. In addition, she has appeared in several magazine and news articles from
PR Daily, Milwaukee Business Journal, published in a Sports Marketing book and has been a featured
speaker at multiple conferences.
SPECIALTIES
Account management & client services
Social media strategy and engagement
SEO & web analytics
Graphic design and photography
Personal branding
Creative content development & strategy
Social influence & PR
Online reputation management, influencer marketing
Blogging
5. Blue Chair Bay Rum
Developed social media strategy to drive awareness
and sales for Kenny Chesney’s newly launched
rum, Blue Chair Bay Rum.
!
Daily management of social media dialogue across
Facebook, Twitter and Instagram.
Facebook.com/BlueChairBayRum
@BlueChairBayRum
!
Led the planning for live event execution, providing
content and creating dialogue at the Blue Chair Bay
Rum footprint during Kenny Chesney’s No Shoes
Nation summer concert tour.
6. SPEED
Now known as “FOX Sports 1” since August 17th,
2013 as FOX launched the new sports network to
replace SPEED.
!
Led the social media strategy and execution with
SPEED’s marketing team to build and execute
social and content marketing solutions, promotions
and create ongoing dialogue for the brand amongst
their motorsports properties and original
programming.
!
Excelled at leading live event execution at
motorsports events to drive tune-in for SPEED
programming and engage with motorsports
enthusiasts.
7. Junior Achievement of Wisconsin
Junior Achievement gives young people the
knowledge and skills they need to own their
economic success, plan for their future, and make
smart academic and economic choices.
!
Created the PR and social media strategy for the
statewide organization to drive awareness for JA
programs, recruit volunteers, promote fundraising
and events.
!
Currently oversees marketing and communications
for the organization, managing the editorial
calendar, producing video and visual content, and
website management. Increased online impressions
by over 120% in the last 8 months.
8. United Adworkers
United Adworkers is the premiere advertising club in
the Milwaukee area.
!
Served as a Board member from 2011-2013.
!
Responsible for managing the social media strategy
for the organization and community management.
!
Currently manages the United Adworkers content
marketing and website management.
9. Blue Wheel Photography & Design
Co-Founder of Blue Wheel Photography & Design
and responsible for the overall branding and
marketing of the company.
!
Designed the company website and blog on the
Wordpress platform and managed content on an
ongoing basis.
!
Developed content and designed marketing
materials, such as brochures, flyers and custom
content, to promote the brand across its social
media channels, at launch events and distribute
amongst community partners.
11. SOCIAL MEDIA
PHILOSOPHY ON SOCIAL:
Conversation —> Context —> Content
• It starts with what we want people to say, do or
make with our idea
• Then we assess where they want to say, do or
make that idea
• We then make that idea with a more informed
approach
!
SOCIAL MEDIA STRATEGY AND IMPLEMENTATION
Laura offers customized, creative social media strategy
consulting and training services for businesses and
brands of all sizes
Services include:
• Social media marketing, strategy, and campaign
management
• Social media execution across all platforms,
including: Facebook, Pinterest, Twitter, YouTube,
Google+, Instagram, Tumblr and Vine/Instavideo
• Social listening, participation, and engagement
• SEO, web analytics and social media optimization
• Research, insights, and ideation
12. SOCIAL MEDIA (cont.)
SOCIAL COMMUNITY BUILDING & MANAGEMENT:
Services include:
• Community development, moderation and
management
• Community analysis, ideation, and engagement
• Social and editorial calendar development
!
SOCIAL MEDIA AUDITING & REPORTING
Laura provides a comprehensive, objective view of
current social media practices/performance and
makes recommendations for best practices
Services include:
• Channel-by-channel analysis of a brand’s current
social media footprint as well as competitors’
• Ensuring social media strategy compliments SEO
• Research and analysis of key social engagement
trends / behaviors
• Research and analysis of social sentiment
• Channel monitoring
13. SOCIAL MEDIA WORKSHOPS
SOCIAL MEDIA CONSULTING, TRAINING AND
WORKSHOPS:
Laura provides personal training and consulting
services for brands, small businesses,
professional organizations, and individuals
designed to create custom social media plans that
deliver measurable results
!
Specialties include:
• Channels: Facebook, Twitter, Pinterest,
YouTube, Google+, Instagram, Tumblr, Vine/
Instavideo
• Resources: Photoshop, Illustrator, InDesign
14. CONTENT & CREATIVE DESIGN
CONTENT STRATEGY, CREATION, AND
DISTRIBUTION:
Laura helps brands develop actionable content marketing
strategies that drive conversations and amplify
engagement in key social communities.
Services include:
• Content strategy
• Content creation (social graphics, data visualizations,
online videos, blog content, thought leadership)
• Content distribution (industry influencers, mommy
bloggers)
• Content aggregation and seeding
• Live content creation
!
GRAPHIC DESIGN:
Laura helps brands create compelling, relevant content
and marketing materials that power conversations and
drives interest, awareness, and results
Specialties include:
• Social graphics, social media style guides, brochures,
web content, sales letters, invocations, flyers,
postcards, signs and banners, and logo design
15. THANK YOU!
!
Laura Gainor
704-941-4191
@LauraGainor
laura.gainor@gmail.com
