5. BRAUMGroup 5@lauralouise90 | laura@ricemedia.co.uk
early adoption is key
it’ll not only increase your revenue
it’ll put you ahead of the competition too.
9. BRAUMGroup 9@lauralouise90 | laura@ricemedia.co.uk
meta descriptions can now be up to 320
characters …. that’s almost double the
length
10. BRAUMGroup 10@lauralouise90 | laura@ricemedia.co.uk
most people aren’t
taking advantage of
this yet…. so now’s
the time to strike
11. BRAUMGroup 11@lauralouise90 | laura@ricemedia.co.uk
when writing your meta descriptions consider:
keywords branding
trust
location
usp
12. BRAUMGroup 12@lauralouise90 | laura@ricemedia.co.uk
ctr increased for auto client
rankings increased for
jewellery client
bounce rate reduced for
ourselves
46. @lauralouise90 | laura@ricemedia.co.uk
recent updates include:
non-chronological timelines
favouring of posts by friends, over brands
removal of fake news
reduction in engagement-bait posts
recommended posts on instagram
60. BRAUMGroup 60@lauralouise90 | laura@ricemedia.co.uk
organic search
update meta descriptions
find your unlinked brand mentions
61. BRAUMGroup 61@lauralouise90 | laura@ricemedia.co.uk
paid search
make sure your site is ready for mobile, otherwise you’ll
waste budget
on the display network, reduce your costs with layers of
targeting
62. BRAUMGroup 62@lauralouise90 | laura@ricemedia.co.uk
social media
algorithms are constantly changing, trying and testing has
never been more important
utilise stories (especially on instagram), as engagement is
strong