Laura Kemppainen

Finland Finland

PhD Student | Data and Healthcare Specialist at Nortal

Technology / Software / Internet

I am a PhD Student in Marketing & Data and Healthcare Specialist at Nortal. I research business models for personal data platforms in the field of human-centered personal data management (i.e. MyData). - How to create, capture and co-create value? - What is the role of a personal data platform operator in an ecosystem? - How to transform personal data into a resource? Healthcare is moving towards predictive, personalised, preventive and participatory care. The shift towards P4 medicine calls for new business models, data management models, partnerships and ecosystemic approach in business. To tackle the challenges in the changing market, we need novel human-centered approaches that con...