6 Reasons to Work with Physician Referral Marketing

With local staff and board
members who have deep
roots in business, we care about
your success
We track and measure our
campaigns
K
a
Our backgrounds
enable us to provide
comprehensive
solutions
ZWe open doors and shake
hands to gain referrals to your
practice
x
Tailored to your practice goals
and needs
The needs of health &
medical professionals are
unique
b 8
5
a
r
[
Let’s come
& see

With local staff and board
members who have deep
roots in business, we care
about your success
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phone: 888-336-1344 | e-mail: hello@physicianreferralmarketing.com
Strategy. Visibility. Rapport. Growth.
Physician Referral Marketing was created in response to the growing needs of physicians for
effective marketing, SEO, and referral development. As we observed physicians being inundated
by growing responsibilities related to compliance and practice management, we saw that these
healthcare providers were being pulled away from their true calling, which was to give patients
the highest quality of care.
Our mission is to provide you with “best practices” marketing that helps you achieve your specific
goals. We don’t measure our success by work that is simply cute or clever. Instead, we create and
apply proven, effective and comprehensive marketing systems that produce quantifiable results.
our philosophy

www.PHYSICIANREFERRALMARKETING.com
Our physician liaisons are experts at
building rapport and representing
physicians, driving increases in referrals.
We handle every aspect of marketing your
practice, from ad campaigns all the way to
developing branded business cards. We’re
experts in developing your presence, both
online and off.
We create compelling websites on easily
managed platforms, using best practices
to ensure you capture patient data and
attention.
Search engine algorithms are constantly
changing, and your approach to
optimization needs to continually evolve.
We make Google love you.
what we do
Ý
G

our mission
We collaborate with
you and identify
your needs & goals
to get you the best
possible results.
We use online
marketing, PR,
SEO, and more to
put a spotlight on
your practice.
We increase your
referrals by
developing and
nurturing referral
sources.
We track and
measure the work
we do, and provide
you with regular
updates.
I]

Operations
Makes sure that PRM
functions at peak
efficiency.
Development &
Relations
Maintains lines of
communication to ensure
clients are being served.
Strategy
Develops strategies to get
the best results in the
shortest time.
Compliance &
Communications
Navigates red tape and
provides technical expertise.

The needs of health & medical
professionals are unique
b
a

Who will do this?
Should I hire
someone? What
qualifications do I
look for?
How much should I
budget?
Where do I start?
What will help my
practice the most?
Is everything
compliant with legal
restrictions? Am I
safe?
Who will maintain
this? What needs to
be maintained?
How do I know if
this is working?
P
?
#
L

Mobile marketing Paid search adversting Social media Direct outreach Search engine
optimization
Traditional media
see results by focusing on what works
A comprehensive strategy is necessary for most practices to
really see the results in long term visibility and increases in new
patients

Tailored to your practice
goals and needs

our process
We take a
snapshot of
current activities
and goals
We collaborate with
the client to find
solutions
We create a
blueprint to reach
our goals
We begin building
connections and
strengthening
existing ones
We begin
developing &
enhancing presence
We keep
moving you
forward
We create
movement on
websites and social
channels
We show you our
amazing results
I

service departments
H
G
liaisons coordination
client management
design optimizers
analystsgraphics social
content media

We open doors and shake hands to
gain referrals to your practice
x

Should you market for referrals?
Patients more likely
to use the physician
to whom they were
referred
Physician more
likely to refer to
those they know &
trust
Physicians who say
they have time to
network & market
face-to-face
Patient more likely
to recommend going
to a physician they
were referred to
Percentage more
patients seen by
physicians who
market for referrals
*based on Nov 2012 study by PRM

what makes our reps great
• Our PL’s are thoroughly vetted and screened for personality and aptitude
• No more guesswork and stress of hiring and managing a rep for your practice
• On-job assessment occurs initially and periodically throughout PL’s employmentScreening
• Our PL’s are trained in our methodology in securing new referrals
• Our PL’s undergo continuous education through learning modules in the
employee portal and testing
• PL’s use PRM best practices to nurture relationships and develop rapport
Training
• Our PL’s activity is tracked through a geo-location check-in tool, ensuring their
efficiency
• PL’s submit regular reports of contacts made, followup activity undertaken, and
appointments set
Tracking

Our staff are expertly trained in
the systems they use
Z

Online & social media focus
In one day on the Internet:
294 billion emails are sent
172 million people visit Facebook
40 million visit Twitter
22 million visit LinkedIn
20 million visit Google+
4.7 billion minutes are spent on Facebook
532 million statuses are updated
250 million photos are uploaded
864,000 hours of video are uploaded to YouTube

Areas of influence
Use a computer
daily for local &
topical searches
on issues
Use their mobile
device to find &
research
physicians
Research a
physician before
making an
appointment
Found a
physician
through online
video
Will rate and share
experiences online
Would visit a
physician based
on a referral
Would rather
watch a video
than read about
a procedure
8
5 7
6 :
h 2

We know what drives practice growth
• Our team uses practices gleaned from years in highly competitive automotive, healthcare,
medical tourism,B2C, and B2C marketing
• We stay abreast of changes in search engine algorithms, social drivers, compliance issues,
and marketing best practices so we can ensure the best results
• Our team has worked with BCBS, HAP, Ford, GM, Nissan, Chrysler, SCVB, Pure Michigan,
DMC, Beaumont, and countless others, ensuring a background versatile and knowledgeable
enough to adapt to the needs of every medical niche
Strategy
• We work with a Google Certified Adwords partner on all Adwords campaigns, making our
efforts more effective
• We employ social media strategists to create and maintain your presence in the best
possible way
• Our copywriters are skilled in creating media pitches, engaging articles, newsletters, direct
mail, brochures, and keyword optimized content to increase potential patient visibility
Visibility
• Our physician liaisons are your emissaries, representing you and your practice with poise
and consistency
• We use followup techniques to ensure you stay top-of-mind at referring sources
• We maintain a database of contacts and reports to keep everyone aware of what works,
who’s referring, and where our efforts are best spentRapport

We track and measure our
campaigns
K

Home health care provider
needed a functional, attractive site that
would facilitate referrals
online forms and utilities
make navigating & referring simple.
increased use of their website
& increased referrals
Web design & functionality
j
å

Podiatrist wanted increased
web traffic and a more effective site
optimized site for
visibility, updated directories,
utilized social channels
massive monthly increases
in traffic and increased ranking for
keywords
SEO & Traffic
j
å
0
10
20
30
JAN FEB MAR APR MAY
Hundreds

Large physician group needed
ongoing web traffic support and
analysis, increased ranking and less
bounced traffic
optimized site for
visibility, optimized for specific niche
keywords to reduce unwanted traffic
decreased bounce rate and
maintained traffic
SEO & Traffic
j
å
0
2
4
JAN FEB MAR APR MAY
Hundreds

Podiatrist discovered current website
wasn’t mobile friendly, and all social efforts
were culminating in bounced traffic
create responsive site that scales
to the device used and creates a friendly user
experience
increased social engagement, reduced
bounce rate
Responsive sites, custom solutions
j
å

Small practice noticed
referrals had dropped off to virtually
none, wanted to reconnect with old
referral partners and establish new
employed a physician
liaison 10 hours per week to perform
outreach and education
increases in new referral
sources and referrals from
established sources
SEO & Traffic
j
å
New
Current
0
5
10
15
20
25
JAN
FEB
MAR
APR
MAY
0
1 3 5
11
2 6
15 19
25

Go ahead. Ask away.
Give us your best shot.
Ready to learn more, or curious
about something we offer? We’re
available to talk.

Headquartered outside Detroit Michigan, we employ a
team of amazing individuals working remotely as well as
at our offices, and our liaisons are available nationwide.
With a 24-7 service desk, our team is able to provide
you with round-the-clock solutions and answers, no
matter your timezone or location.
t 1(888) 336 1344
m 1(313) 920 6133
s physicianreferralmarketing
23241 Woodward Ave
#111 Ferndale MI
48220-1361
we’re based in Michigan
e o

facebook.com/physicianreferralmarketing
twitter.com/physicianRM
plus.google.com/11571575849857517
2562
vimeo.com/physicianmarketing
linkedin.com/company/3018426
stay in touch with us!
t
v
x

6 Reasons to Work with Physician Referral Marketing

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