1. Are You Using the
Right Social Media
Platform to Grow Sales
and Brand Awareness?
with Laura Williams

2. What’s the BIG deal?
Social media is an inescapable and integral part
of today’s business world, particularly amidst
reports that over 75% of Australian businesses
have plans to spend more of their resources on
social media in the next year.
© 2013 Red Apple Virtual Assistant Services

3. What to Ask Yourself
It’s vital before you begin using
social
media
that
you’re
prepared to dedicate the time
required to keep your accounts
well-maintained and engaging.
© 2013 Red Apple Virtual Assistant Services

4. The Time Has Come…
Take the time to do your research and
understand which of these sites are going to be
best for your individual goals, rather than jumping
in head first and trying to tackle all of them.
Target your resources and you’re more likely to
see results.
© 2013 Red Apple Virtual Assistant Services

5. The Differences in Social Media
From the start you should realise that
social media sites are very different.
Facebook is one of the most prolific of
the sites, and it has the largest
following. Using Facebook you have
the potential to reach millions of users
across the globe.
© 2013 Red Apple Virtual Assistant Services

6. The Differences in Social Media
Other sites, like Pinterest and Instagram are
not yet taken over by advertising and
marketing efforts, so these sites can be a
good way to reach users in a more organic
way, but Facebook is typically the first step in
order to gain the recognition and following to
be able to then connect with followers on
these sites.
© 2013 Red Apple Virtual Assistant Services

7. The Differences in Social Media
Twitter is best for maintaining contact with
those people you’ve already reached using
other channels. Typically users of Twitter are
more receptive to messages from those
brands and businesses with which they’re
already familiar.
© 2013 Red Apple Virtual Assistant Services

8. Getting Started the “Right” Way
Above all else, before you dive into
the world of social media, or make
it a primary part of your marketing
efforts, do your research. Look at
each of the sites and choose a
couple that most suit your needs.
© 2013 Red Apple Virtual Assistant Services

9. Red Apple Virtual Assistant Services
It also never hurts to do a little comparison
shopping. Take a look at the social media
being used by your competitors and others like
you. That’s not to say you should copy what
they’re doing, but it’s a great way to gain
inspiration and create more targeted efforts.
© 2013 Red Apple Virtual Assistant Services

10. Thanks for Kicking-ass!
For more info please contact:
Laura Williams, Principle Consultant
Red Apple Virtual Assistant Services
Phone: 02 9099 8003
Email:
info@redapplevas.com
Web:
www.redapplevas.com
Skype:
redapplevas
Postal:
PO Box 6831
Tweed Heads South NSW 2486
© 2013 Finance