1. Laura R. Zambardi
Summary:
 Dynamic strategic marketing and public relations and relationship management professional with
20+ years of experience and a distinguished record of success in creating, planning, implementing
and evaluating marketing, marketing communications and advertising programs including
events and events management designed to meet and exceed goals and objective of the
organization.
 Experiences project manager in health care, sales, sales training and brand marketing.
 Negotiate with print vendors and advertising media to deliver brand marketing objectives and
to support regional sales goals.
 Have experience in BCF PR and Advertising, Adams Outdoor Advertising, AT&T
Advertising Solutions
 Create,manage and deliver marketing/trade showevents
 Customer service, sales,renewal and initiation of online advertising for publications such as
Auto Trader,Homes and Rentals.
 Responsibilities include public relations events, public speaking, and advertising including
internet marketing.
 Responsible for operations and marketing for home health assistive care services.
 Responsible for sales and marketing of this assisted living community including internal and
external marketing, advertising and public relations
 Responsibilities include relationship management, resolving and improving customer service,
product training and use of proprietary research and reporting data.
 Focus on new business development by prospecting, setting qualified appointments,
researching customer needs,building rapport and presenting AT&T Internet products
 Proven ability to manage responsibilities with little supervision and to prioritize to meet deadlines
and to adjust the flow and sequencing of the work to meet team and client needs.
 Effectively created supportive and long lasting relationships with internal and external parties
including legislators, senior management, decision makers and community leaders.
 Proven problem-solving ability and experience; significant persistence and dedication.
 Demonstrated ability to influence or direct others concerning ideas, recommendations or projects.
Education:
Ashford University, MBA, Marketing Communications
Eastern Michigan University, Liberal Arts
Skills:
Proficient in word, excel, PowerPoint

2. Professional Affiliations:
Public Relations Society of America (One of original members of Chapter in Hampton Roads, Past VP
and Board Member)
International Association of Business Communications
American Marketing Association
Hampton Roads Alcohol Safety Action Program (Past VP and Board Member)
Advertising Federation of Hampton Roads (Past President)
Outdoor Advertising Association of Virginia (Past President)
Virginia Retail Merchants Association (Past Board Member)
Hampton Roads Chamber of Commerce (Past Board Member)
Honors:
Outstanding Professional Woman of Hampton Roads
Gold Quill Award of Excellence, International Association of Business Communicators
Silver Bell Award for Public Service Advertising; Advertising Council, New York
Communicator of the Year; International Association of Business Communicators, Tidewater Chapter
American Advertising Federation G. C. Crain, Jr. Award for Public Service Advertising Campaign
AAF Public Service Advertising Award for Outstanding Campaign
Zambardi Associates
12/2014 – Current
Marketing Consultant
Marketing, public relations, sales and project management consultant for companies such as Caliber
Media Group (B2B), Team Ganga (B2C), Sears Home Improvements (B2C), BAYADA Home Health
Care (B2C and B2B) Living Arts College student admissions and recruitment (B2C) and others.
Pearson Vue Professional Center, North Dartmouth, MA
May, 2015 – April, 2016
Administrator/Proctor Part Time
 Responsible for on site management of this test center including performing on-time site opening
and closing procedures; understanding all testing procedures and effectively communicates
requirements with test candidates.
 Administer a wide variety of tests, including MTELs, Foreign Service Officer Exams, Harvard
Business School exams and others.
BAYADA Home Health Care,Hyannis, MA
2/2014 – 12/2014
Director
 Responsible for operations and marketing for home health assistive care services.
 Manage operating budget; supervise 3 RN Clinical Case Managers,1 Recruiting Manager,4
Client Service Managers and 2 On-call managers.
 Organize and distribute the work in order to meet deadlines, ensuring compliance with
established processes,policies, and regulations.

3.  Demonstrated ability to communicate tactfully and effectively, both orally and in writing, in order
to meet goals and objectives, both telephonically and in person with staff, clients, client families,
health care providers and others.
 Personally call on and build relationships with referralsources and community resources.
 Create,manage and deliver marketing/trade showevents.
 Negotiate with print vendors and advertising media to deliver brand marketing objectives and
to support regional sales goals.
EPOCH Assisted Living at Brewster Place, Brewster, MA
1/2013 - 2/2014
Director ofMarketing
 Responsible for sales and marketing of this assisted living community including internal and
external marketing, advertising and public relations.
 Plan and execute quarterly marketing plans with events designed to attract new prospects and
referralsources and strengthen relationships with existing sources.
 Personally develop and strengthen relationships with physicians, hospitals, clinics, attorneys and
other health care partners and referralsources.
Albion Court of Lincoln, Lincoln, RI
10/2012 - 12/2012
Consulting Community Relations Director
 Responsible for sales and marketing of this assisted living community for the memory
impaired. Affected highest census that community experienced years of operations.
 Responsible for external and internal sales and marketing, event creation and management and
advertising and public relations campaigns.
 Personally develop and strengthen relationships with physicians, hospitals, clinics, attorneys and
other health care partners and referralsources.
 Demonstrated knowledge of policies and procedures associated with operational activities that
affect the flow, resident/patient care,and the revenue process.
Benchmark Senior Living, The Atrium at Faxon Wood, MA
2/2012 - 06/2012
Director ofCommunity Relations Quincy
 Responsible for sales and marketing of this community for the memory impaired.
 Responsibilities include lead and professional generation events, public speaking, and advertising
including internet marketing.
 Responsible for external and internal sales and marketing, event creation and management and
advertising and public relations campaigns.
 Personally develop and strengthen relationships with physicians, hospitals, clinics, attorneys and
other health care partners and referralsources.
 Demonstrated knowledge of policies and procedures associated with operational activities that
affect the flow, resident/patient care,and the revenue process.

4. Brewster Place, Topeka, KS
12/2010 - 11/2011
Director ofMarketing
 Responsible for sales and marketing of this nonprofit continuing care retirement community.
 This 28-acre community has 380 residences including independent living townhomes,
apartments, cottages,assisted living, memory care,rehabilitations and skilled nursing.
Accomplished dramatic increase in sales in one year over previous year.
 Consistently maintain or exceed 90% occupancy.
 Liaison with hospitals and other health care providers and create excellent relationships with
qualified referralsources.
 Responsibilities include public relations events, public speaking, and advertising including
internet marketing.Supervise two marketing professionals.
AT&T Advertising Solutions, Virginia Beach, VA
5/2010 - 11/2010
Media Consultant/Account Executive
 Focus on new business development by prospecting, setting qualified appointments,
researching customer needs,building rapport and presenting AT&T Internet products.
 Consistent top ranked in new business sales dollars. Focus on client retention by delivering
outstanding customer service and follow up.
Manor Care Health Services, Topeka, KS
4/2008 - 5/2010
Admission/Marketing Director
 Responsible for admissions, marketing and move-in coordination for this 120-bed skilled nursing,
rehabilitation and long term care facility.
 Accomplished dramatic increase in sales over previous years.
 Consistently maintain or exceed 90% occupancy.
 Liaison with hospitals, facilities and other health care providers and created excellent
relationships with qualified referralsources.
 Responsibilities include public relations events to promote relationships with the community,
conducting tours with potential residents and families.
AT&T Advertising and Publishing, Topeka, KS
11/2007 - 4/2008
Regional Sales Representative
 Responsible for business to business sales of multi-media products in south east Kansas region
and other areas as assigned.
 Responsibilities include relationship management, resolving and improving customer service,
product training and use of proprietary research and reporting data.
 Completed two book publications with 20% increases in print sales, top sales rep in video
sales and web site sales.
Sunrise Senior Living Inc., Virginia Beach, VA
6/2006 - 7/2007
Director ofCommunity Relations

5.  Responsible for achieving an optimal rate of occupancy and have met or exceeded revenue goals.
 Recognized as Horizon Award winner 4th quarter 2006 and 1st quarter 2007.
Value Options, Director ofMember/Provider Services, Communications and Proposal
Development
Norfolk, VA
03/1992 - 08/1994
Zambardi Associates,Principal Consultant, Strategic Marketing and Public Relations, Registered
Lobbyist Virginia Beach, VA
9/89 - 3/92
Adams Outdoor Advertising,VP Development and Community Relations,Registered Lobbyist
Norfolk, VA
6/81 - 9/89
Accreditation:
Accredited Public Relations Counselor, PRSA and IABC