1. Magazine Analysis
Laura Dos Anjos

2. The Mast head shows the
A pug is used which is
title of the magazine which
designed to look like it
shows that the magazine is
was stuck on after
about what will be on the
printing. Used to draw
television and the media
the audiences attention
hype surrounding it. The text
to a piece of information
is half serif and Sans Serif.
that might cause the
This is to emphasise the word
reader to buy the
‘buzz’ to show that it has all
magazine.
the latest television
information.
Sub cover Lines to
advertise other stories
Date to inform the audience that are not as big as
when the magazine was the Main Cover Line.
published. Written in Sans Serif for
a less formal look. The
The main image of an actor text colour follows the
from the TV show. The actor colour scheme.
is showing direct address and
the clothes the actor has
been dressed in matches the A Monochromatic blue
colour scheme of the colour scheme is used.
magazine. This gives the magazine
a more sophisticated
Main Cover Line to advertise look. It also makes the
the main TV story containing magazine look more
and popular TV Drama. professional and
Written in Sans Serif. expensive
Main Coverline description to Sell line to advertise
show the reader what to parts of the magazine
expect from the story. that may convince
Written in Serif to give the people to buy it more.
magazine a more formal Written in Sans Serif.
look.
Footer to emphasise that the Use of synergy to create
magazine is the ‘biggest and more advertising and
best’ to attract readers. It publicity for the
also shows that the magazine company as this
is ‘free’ which is an incentive magazine is an add on of
to get the magazine. that newspaper.

3. Date and price written in Sub Cover Stories to
small print as it is advertise other articles
necessary but not as the audience many find
important as other interesting. These stories
components such as the will not be as important
cover line. Some may or as aimed at the target
consider the magazine audience as the Main
to be expensive so they Cover Line.
write the price in small.
Bands in blue to draw the
Masthead that stands audiences attention to
for New Musical Express them. They show the type
which shows that the of music the magazine
magazine is all about contains.
music that is new and up
to date. It is written in Model on cover to
Sans Serif to give it a less accompany Main Story
formal look. Line showing direct
address. Shows Laura
Mulvey’s idea of the
Extreme quote taken ‘Male Gaze’ as it portrays
from the interview to woman as a sex symbol.
make the reader want
to purchase the
magazine and read the Yellow and Blue
interview. complementary colour
scheme. Both calm
colours which reflect the
Main Cover Story to type of music the
attract the reader and magazine contains.
convince them to buy
the magazine. Written Loaded language as it
in Sans Serif for a less attracts males (Male
formal look. Gaze) and matches Cover
Model.
Bands featured in the
magazine to show the Barcode hidden in small
audience what type of in the bottom corner so
music would be in the that it does not interfere
magazine. with the main image and
cover stories on the front
cover.

4. Masthead of Kerrang is
onomatopoeia for the sound Header to show what else
of a guitar. The masthead the magazine is offering
also looks shattered showing that would attract a
that the magazine is about certain type of reader.
loud music. Written in Sans Also has a small picture
Serif to make it less formal. attached as a kind of
sneak preview.
Light from behind gives the
model a halo outline which
A second pug is used to
makes them stand out. The
make it look like there is a
model is not showing direct
extensive amount of
address which is showing the
content contained.
artist lost in their music.
This magazine fits the genre Main Cover Line to attract the
because it is about loud core target audience. Largest
heavy music and that is text to show that it is the most
reflected in the cover. The important and attract
text is capitalised to make it attention. Written in Sand
look like someone shouting Serif to make it less formal
and the masthead has the
appearance of being Banner made to look like it
shattered.. was tape stuck on after
printing. Emphasises
Sub Cover Lines that show exclusivity of information
other stories that would which is an incentive for
attract the audience but not purchase.
as much as the main cover
Line. A competition shown as a
page ripped from a notebook.
Bright yellow to draw the
A pug made to look like it has
readers attention to the face
been stuck on the page after
you can win things therefore
it was printed. Draws readers
advertising the magazine
attention to the extra
more.
content contained in the
issue.
Bar Code with issue number
and price tucked into the
Footer used to give the
corner so that it does not
impression that the
interfere with the overall
magazine contains lots of
design of the front cover.
content.

5. Masthead shows that is is a Sub Cover lines to show other
magazine containing different content the magazine
and ‘Indie’ music as ‘Q’ is an features and the readers
irregular title. It is written in a would like to know about but
Serif font to give it a more formal are not as big or important as
look. the Main Cover Line. Sans
Serif is used to give the text a
Date used to show the audience
less formal look.
when the issue if from.
Buzz Word is denoted in red
Main Cover Line shows the main to draw the readers attention.
feature story that will most likely The word in red is ‘exclusive’.
attract the viewer and convince This gives the reader an
them to buy the magazine. incentive to buy the
Written in Sans Serif for a less magazine.
formal font.
The jaguars emphasise the
Main colour scheme is Red and point on the cover that that
Blue. This shows that a model is a ‘sexy beast’ and
complementary colour scheme ‘wicked’. It also shows that
has been used. the model is ‘wild’.
Main Image to accompany the
A Pug is used to show more
cover story. Laura Mulvey’s
content that is included in the
theory of the ‘Male Gaze’ shows
magazine. This may convince
that people are more likely to
the reader to buy the
buy the magazine as there is a
magazine and give them
half naked attractive woman on
further insight as to what they
the front.
will find within the magazine.
This magazine would be slightly A barcode is used to indicate
more expensive due to it’s formal price. However, it is tucked in
look and is aimed at the Indie the corner so that it does not
music Genre. interfere with the main
conventions.
A footer that shows extra
information about what’s Q is aimed at the pop/indie
contained in the magazine. This genre. It matches this genre
gives the impression that the by having a fairly
magazine has lots of content sophisticated layout.
contained inside.

6. A basic colour scheme is The masthead is in large
used to make it easy on capital letters and shows
the eyes. contrast in the text and
background. It also has the
logog which means that it
The contents is arranged is constant brand
into three main columns recognition.
following the rule of
thirds. Page numbers and their
linking stories are in
different colours to make
There is a list of musicians
them stand out to the
used to show the
reader.
audience what bands
artists are in the magazine
at a quick glance. It also
shows the audience where The date of the issue to
to find their favorite artist inform the reader when
without having to look the issue was published.
through the whole
magazine.
The different section titles
are black with white
The main story is in the writing to make them
centre. Accompanied by a contrast and stand out to
main image to draw the the reader.
readers attention.
Buzz word ‘Plus’ is used to
draw attention to extra
There are credits of content the reader may
photographers written in want to know about.
small so that they do not
interfere with the design The contents summary
yet they are still follows the general rule of
mentioned. contents. The page
number is followed by the
article title and a quick
There is a deal for a summary of the contents.
magazine subscription in
the centre bottom. It is in A large red arrow is used
black to contrast with the to show the reader extra
rest of the page and draw content that they may
attention to it. want to know about.

7. Model to accompany the main Date to inform the reader when
story. Model shows indirect the issue was published.
address and is wearing clothing
that would be considered
‘fashionable’ at that point in Masthead in large black letters
time This represents her as an that attract the readers
idea of beauty. Especially when attention. Constantly reminds
you take into account her the reader that they are readin
stance. Vogue. Used as brand
recognition.
The idea of Laura Mulvey’s
male gaze is used here. The The different colours of the
magazine. States ideas such as image and the list of contents
beauty tips and accompanies it background make the image
with a picture of a beautiful stand out.
woman. Therefore women buy
the magazine to become the
woman that they can see. Page numbers indicate where
to find different articles at a
List of content that was quick glance for ease of access.
advertised on the cover. This
makes it easier for the reader to
The black, red and white colour
find the content that they
scheme is easy on the eyes of
purchased the magazine for.
the audience. This makes it easy
to read.
The page is split into four
columns. All containing writing.
This makes the page well Contrasting white numbers on a
structured and easy to grey background clearly show
understand. It even has the where to find the article that
property of making it simpler to corresponds with the main
find information. story.
Contents is sorted into sections Deal for a subscription. Placed
to make it easier for the on page that everyone will see
audience to read. Each section to maximise the amount of
is headed clearly with a bright people that take part in the
read title. offer.

8. Masthead in white text against Date and issue number show
a black background. Contrast the audience when the
draws the audiences attention magazine was published and
and shows them what page which issue it is.
they’re on.
Website show the audience
Logo gives constant brand where to go to find more about
recognition. the magazine and it’s content.
Contents have a bold title to Red and black colour scheme
stand out; Red number to make makes the page easy on the
the page clear and a short audiences eye. They are also
description of what the article is complementary colours which
about. The black and red make makes the page look appealing.
the whole piece easier for the
audience to read.
Main image. Not all models
show direct address. This is
Buzz word ‘special’ is used to
unusual as there is only one
give the audience an incentive
that is showing indirect address
to buy the magazine.
whereas there are three
showing direct address.
Page follows the rule of thirds.
The left side is a column of
writing. The middle column Main story to show the reader
contains images and the third the main article and give them a
column is images and writing. sneak peak of what to expect. It
also shows the page number for
reference.
Sub image used to advertise
articles that may appeal to the
audience but that may not be as
big or important as the main
story. A list of music and artists that
have been reviewed that week.
Gives the reader a quick
Content split into sections. This summary of what to expect and
makes it easier for the audience where to find it.
to quickly find what they are
looking for.

9. Yellow masthead contrasts
Letter from the editor with the black background
along with a past issue to draw the audiences
front cover. Outlines attention.
what is distinctive about
the issue. Finished with a Date and issue number to
signature to make the inform the audience when
writing more personal.. the issue was published
and how many magazines
Main image that matches had been published
the main cover story on before this issue.
the front page. Largest to
draw audiences attention. Extreme quote taken from
Has corresponding page an interview to attract the
number to direct reader. readers attention and give
them incentive to buy the
This contents does not magazine.
follow the usual rule of
thirds. Instead it is split Sub images use no bright
into four parts. Three or hard colours to keep
columns of images and a the images blending with
coloumn of text. the page.
Titles of different
The colour scheme is a magazine sections match
basic yellow black and the masthead and also
white. This allows key attract attention.
features to stand out but
keep it easy on the
audiences eyes. List of contents all
organized into relevant
sections. Informs the
Sub images that would audience which page to
appeal to the reader but turn to.
are not as interesting as
the main story. Therefore
Subscription offer in a
the pictures are smaller.
different colour to the rest
All accompanied by page
of the contents page. Thiis
numbers. This directs the
draws the audiences
audience to relevant
attention and convinces
pages so they don’t have
them to purchase the
to look through the whole
subscription.
magazine.

10. Extreme quote taken from
the interview to draw the
readers attention straight
away. Contrasting colours,
capital letters and large text
help achieve this.
Drop cap to accentuate the
beginning of the article.
Artist in bold to highlight
which band the article is
about.
The white writing on a black
background makes it easy
for the audience to read as
the colours contrast
eachoother.
The page is divided into two
columns. This makes it easy
to read whilst allowing the
page to look structured and
contain lots on content.
Quote ‘bleeds’ across the
centre line to show that this
is a double page spread.
Buzz word ‘exclusive’ gives Main image of the artist during a Sub images that show the The black white and red colour
the reader an incentive to performance. The artist appears artists making and recording scheme matches the genre of
buy the magazine. A red to be fully engaged in their their music. The sub images music. The gene of music is rock
background with white music. This shows the audience lead to the main image and which can be loud and somewhat
writing accentuated with the quality of the music as they show you the process of dark. This matches the black ad
black dots means that it is are not paying attention to how the artist got there. It white photos perfectly. Particularly
sure to draw the audiences anything other than the sound makes the whole article feel when you take into account the red
eye. they are creating. slightly more personal. writing.

11. Artist name to shw what the
article is about at a quick
glance. The word ‘Lady’ in
italics to show how feminine
and fragile she is whilst
‘Gaga’ is in capitals to
indicate how big and famous
the artist is.
A large red L stands for Lady
Gaga. The contrasting colour
and the way it stands out
shows how Lady Gaga is an
individual who stands out
from the crowd..
The page is divided into
three columns. This allows a
maximum amount of
content whilst keeping it
easy to read for the
audience to read.
Drop cap to emphasize the
beginning of the
paragraphs.
Logo used to achieve
constant brand recognition.
Page number to inform the
audience which page they
Main image to accompany the Website to show the The text is written in a small are on so that they can find
article denotes a model showing audience where to go to size to fit in the most There is consistent content easier. .
direct address. The model is in find extra information and information possible. colour in this spread.
black and white giving it a more content. This adds to the look of The text fits the target
classy and elegant feel. sophistication and audience. Intellectually
The article contents and the professionalism shown. worded yet still easy to read.
picture match. This shows This allows the audience to
that even though there is no connect with the piece of
‘bleeding’ this is still a writing.
double page spread.

12. Artists name to show
readers which artist the
article. Located at the top as
that is the most likely to
place it will be seen as a
reader flicks through the
pages.
Short and snappy masthead
to draw attention to the
article.
Artist in white to draw the
audiences attention to the
purpose of the article.
Drop Cap used to highlight
the beginning of the article.
The page is divided into
three columns. This allows a
maximum amount of
content whilst keeping it
easy to read for the
audience.
Introductory section to draw
the readers attention. Once
the readers attention is
drawn to an article it needs
a solid, interesting
introduction in order for
them to keep reading until
the end.
Main image to accompany Page number. To inform
Quote drawn from the interview Credit for photographer and writer. There is consistent the reader which page they
the article. Presumably from
that may interest readers. The Shows who wrote the article and took colour throughout are on and allow them to
a photo shoot. The rest of
quote would be used to attract the photos. Can advertise the writer and the spread giving it a reference pages from the
the photos are likely to be
attention and then convince the photographer. Could also make the professional look. contents.
found on the magazines
reader the article was interesting article more popular if it is written or
website. The models show
and worth reading. photographer for by a well respected
indirect address.
person.

13. Black writing on a
white background so
that the writing stands
out. Small writing so
that it does not
interfere with the main
image. The writing
must stand out as it
gives details about the
items being sold in the
photograph.
Price, shop etc.
The predominant part
of the double page
spread is an image.
The image is light and
contains a ‘happy
family’. The clothes are
clear on display. The
whole point of the
image is to sell the
idea of the ‘perfect
family’. The thought
that if you have those
clothes then your
family can be like that
and you can be just as
happy as the people in
the picture. None of
the models show
direct address. This is
due to the fact that the
image is supposed to
Masthead. Lower case lettering. Picture ‘bleeds’ across Description in white writing You can clearly see the
look like it is a photo
Tucked away in the corner on a page to indicate that against a pale background difference between a
taken of an
light background shows that it’s this is a double page showing how it is not an music magazine and a
unsuspecting family.
not as important as other parts or spread. important convention in this fashion magazine. A music
To achieve this the
the page. The text is written in double page spread. Written in a magazine is all about the
photo is not supposed
Serif to give the whole page an soft Sans Serif font. This allows artist and information
to look posed.
elegant and sophisticated look. the text to look informal and whereas a fashion
elegant at the same time. magazine is about trying
to sell the product.