Personal Brand posted on March 1, 2010 by Lauren Ramsay for Digital & Social Media Miderm.

1. Lauren Ramsay 1C Personal Brand Plan

3. BA. In Theatre and Drama studies

4. Keen interest & involvement in Toronto Cycling industry

5. Five + years experience in sales

6. Passionate about Healthcare

9. Increase contribution by June 1, 2010. See Graph

11. Three new by June 1 2010

12. Maintain my presence through responding, commenting and posting on these channels

14. Participate in conversations relevant to me. (Ongoing)

16. Strength – Task Oriented, High Attention to detail, Excellent public speaker, Creative, Forward innovative thinker, High level of organization skills, Active on Twitter, Facebook, my blog etc Weakness – Limited ‘industry’ experience. Interest in multiple fields Opportunities - Interest in multiple fields. Connection to multiple cycling retailers and venders in Toronto and Canada Threats – Competition from grads from both the Humber PR program and other programs S.W.O.T

17. Online

18. Develop myself as an informed individual on my areas of interest directed at industry professionals as well as everyday people who want to know Strategy

20. Maintain my online reputation via Twitter, Facebook, LinkedIn etc.

21. Create Personal Domain to stay connected

22. Blog/Tweet/comment about important things happening in these industries

23. Increase gradually to 5 times daily

24. Attend PR and Industry events such as those organized by IABC, CPRS Third Tuesday, Mobile Monday and sproutup to grow my network in person

25. Become an IABC and CPRS member

26. Keep on writingTactics

27. Key Messages

28. Critical Plan