The social casino space is thriving by doing the impossible; convincing players to place bets that have no chance of real reward. To accomplish this the best social casino games micro-manage the player experience in real-time to ensure that each interaction is a positive one that will lead to conversion.
This process is driven by data, connecting demographics with player preferences and in-game behaviour to ensure that players get an experience perfectly tailored to them. This presentation will demonstrate the techniques and tools used by social casino operators, and how these can be adopted in the gambling sector to improve player lifetime and value.
More mobile means:
Though easier to reach, it’s more effort to get and retain customer attention
Optimove stats:
5% of web players continue being active after 30 days
52% of mobile players continue being active after 30 days
Web players are active 3 days per month and place 14 bets per day
Mobile players are active 2 days per month and place 10 bet per day
Mobile growing at a rate of 2% per month
http://venturebeat.com/2015/02/04/real-money-gaming-on-mobile-is-starting-to-make-up-ground-on-its-desktop-counterpart/ [Optimove]
More mobile means:
Though easier to reach, it’s more effort to get and retain customer attention
Optimove stats:
5% of web players continue being active after 30 days
52% of mobile players continue being active after 30 days
Web players are active 3 days per month and place 14 bets per day
Mobile players are active 2 days per month and place 10 bet per day
Mobile growing at a rate of 2% per month
http://venturebeat.com/2015/02/04/real-money-gaming-on-mobile-is-starting-to-make-up-ground-on-its-desktop-counterpart/ [Optimove]
More mobile means:
Though easier to reach, it’s more effort to get and retain customer attention
Optimove stats:
5% of web players continue being active after 30 days
52% of mobile players continue being active after 30 days
Web players are active 3 days per month and place 14 bets per day
Mobile players are active 2 days per month and place 10 bet per day
Mobile growing at a rate of 2% per month
http://venturebeat.com/2015/02/04/real-money-gaming-on-mobile-is-starting-to-make-up-ground-on-its-desktop-counterpart/ [Optimove]
More mobile means:
Though easier to reach, it’s more effort to get and retain customer attention
Optimove stats:
5% of web players continue being active after 30 days
52% of mobile players continue being active after 30 days
Web players are active 3 days per month and place 14 bets per day
Mobile players are active 2 days per month and place 10 bet per day
Mobile growing at a rate of 2% per month
http://venturebeat.com/2015/02/04/real-money-gaming-on-mobile-is-starting-to-make-up-ground-on-its-desktop-counterpart/ [Optimove]
Onboarding is one on the areas which gambling could make some improvements. Here you have a typical FTUE, and as the customers move onward in the beginning stages of the game, you can expect to see the numbers drop. We can show this in a funnel and identify where larger volumes are leaving, aka the problem areas.
Lifecycle - very basic segmentation. You need more in depth look at player behaviour if you are to change their lifecycle.
Lifecycle - very basic segmentation. You need more in depth look at player behaviour if you are to change their lifecycle.
Lifecycle - very basic segmentation. You need more in depth look at player behaviour if you are to change their lifecycle.
DeltaDNA is the only deep data analytics platform for games & gaming. We optimize games by bringing all your data into a high performance environment and exposing it for interrogation. This means you can achieve incredibly accurate insight and build high definition segments for precise, realtime player marketing.
We work with a number of major companies in real-money gaming including WHO.
A full copy of the report on ad serving will be emailed to you after the webinar, alongside a recording.