The document summarizes how consumer use of technology and the internet has evolved over time. It shows that initially, the internet was used primarily for military and scientific purposes by a small number of people. However, usage has expanded greatly, with 71% of people in Great Britain now using mobile phones to access the internet. Most online shopping is for consumer electronics, books, and clothing. People primarily search for information using search engines rather than social media. Younger generations now watch online videos more for entertainment, while older people view them to relax. Social media usage has also grown significantly in recent years, becoming an important tool for businesses and a common way for people to connect.

1. Task 1 - Assignment 2
THE EVOLUTION OF THE INTERNET - HOW CONSUMERS USE TECHNOLOGY AND ITS IMPACT ON
OUT LIVES:
Different access to the internet:
Mustafa Nasirov, Source: http://clas.mq.edu.au/
The internet has changed lots throughout the years. As you can see from this timeline of the
internet. The internet was first invented for military purposes and then expanded to science for
communication, computers used to big big and expensive equipment. Therefore, the interest was
only used for specific people. However, today it has become one the key drivers of social
evolution globally and they now have lots of tools such for business use.

2. Digital devices used by audiences:
Cecil Prescott, “Devices used to access the internet, 2016, Great Britain”, 4 August 2016.
This graph shows how many use these different devices to access the internet. 71% of Great
Britains population use their mobile or smart phone to access the internet, that is the most
popular way according to Cecil Prescott. The graph also shows other ways such as Computer,
Tablet, smart tv etc.

3. What consumers buy online:
Erika, September 16, 2014
Statistics show that most people are buying consumer electronics in the UK with a high 69%, this
is followed with books and clothing.

4. How consumers search for information:
In April 14, 2015 Daniel Burstein did a study on how consumers search for their information. The
most popular method of searching for information is search engine and with the least popular
being location-based social media sites.

5. Online video consumption:
Pamela Bump, N/d.
This graph created by
Pamela Bump,
demonstrates “why
consumers watch video”.
She found out that most
people (mainly the older
generation) watch video in
order to help them relax.
However, the younger
generation watch video’s
for entertainment.
The younger generation are
the future, they are
changing the ways of video
consumption. Lots of the
younger generation are
interested in influencers
and you tubers. Therefore,
nowadays people will
watch videos for
entertainment to watch
their favourite you tubers
etc.
Felix, No date, Online Video Consumption Statistics
“78% of users watch videos online every weekly, and 55% view online videos daily. (HubSpot)
Statistic – Fact”
Many people watch video’s daily, the statistics shown by Felix shows the amount of poeple that
watch videos in the USA. It is shown that more people would visit and spend time on a website
when a video is presented.

6. CONSUMER TRENDS:
The rise of social media has peaked through the recent years. Nowadays a lot of the public will
use social media for various of reasons such as searching for potential business. Therefore,
businesses are having to support their marketing department with high priority to try and engage
with more customers.
Madeleine Hillyer, 18th November 2020
The statistics show that more than half the world’s popular has internet access today. More and
more people are accessing the Internet daily, this is for many reasons such as networking,
browsing, researching etc.
This has changed throughout the
years as social media has peaked.
This chart shows the amount of
people that use social media
throughout the years. As you can
see more people have joined the
social media world throughout the
years, with 2021 being the highest.
Statista - The statistic portal, (2018)

7. Summary:
From my research in this presentation, it shown that the internet has developed a lot throughout
the years. The internet was first invented for a much different use that we use the Internet today. It
was created for military and science use with only little people using the internet. However, today
it is used globally for many different uses such as social media, shopping online and browsing
different websites.
The use of social media has populated throughout the years, more people use social media every
day. Therefore, we can see that most the population watch videos and use social media for
entertainment, this could include watching your favourite you-tubers, browsing on instagram,
twitter etc. The Internet and social media has changed and impacted consumers lives as it makes
their life easier such as it’s a way to connect with other people, sharing information, sharing of
files for entertainment and socialising. This is very beneficial as it can be sent to the people you
wish to send too in seconds and you don’t need to move whilst doing this.
It has also become more beneficially over the years as lots of people use social media within the
business industry. Therefore, more jobs have been created such as “Social media marketing”. The
business world now needs to promote their business on multiple platforms in order to reach all
their potential target market. Nowadays we see that an average business will have Twitter,
Instagram, Facebook, LinkedIn etc. Furthermore, technology has changed massively throughout
the years as the computers are much faster and now portable. Therefore, the public can take the
internet with them on the go. Lastly, this demonstrates that the new technology has made
consumers lives much easier.
I

8. Sources;
Mustafa Nasirov, n.d, Source: (http://clas.mq.edu.au/ )https://sites.google.com/site/
mustafanasirovmhi/home/ict-interim-test-2-history-of-computers
Cecil Prescott, “Devices used to access the internet, 2016, Great Britain”, 4 August 2016.
https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/
homeinternetandsocialmediausage/bulletins/internetaccesshouseholdsandindividuals/2016
Erika, September 16, 2014, What Consumers Want in Online Shopping
https://www.shipstation.com/blog/consumers-want-online-shopping/
Daniel Burstein. April 14th 2015, (How Video Consumption is Changing in 2021 [New Research)
https://www.marketingsherpa.com/article/chart/how-customers-search
Pamela Bump, N/d (https://blog.hubspot.com/marketing/how-video-consumption-is-changing)
Felix, No date, Online Video Consumption Statistics https://millennialstudios.co.uk/blog/online-
video-consumption-statistics/
Kasey Lobaugh, Bobby Stephens, Jeff Simpson, 29 May 2019, (The consumer is changing, but
perhaps not how you think) https://www2.deloitte.com/us/en/insights/industry/retail-distribution/
the-consumer-is-changing.html
Madeleine Hillyer, 18th November 2020 https://www.weforum.org/agenda/2020/11/heres-how-
technology-has-changed-and-changed-us-over-the-past-20-years/
Statista - The statistic portal, (2018) https://knowledge4policy.ec.europa.eu/visualisation/number-
social-media-users-worldwide-2010-17-forecasts-2021_en