While the basic rules still apply, the changes to Google's algorithm over the last year have changed the way SEOs can be strategic. These slides were presented on 10/16/2015 for ConvergeSouth in Winston-Salem, NC.
20. Reference Guide: Google Analytics
Use these menus to view how
users arrive and how they
interact with site content
Understand
which channels
& sites are
most valuable
How many
pages viewed?
What pages cause
people to leave?
Does my site
load fast
enough?
After they arrive, what pages
do they click on next?What URLs
bring people to
my site?
What do they type in
the search box?
Find which
social networks
provide most
engagement
Use Advanced Segments for
custom audience groups
“Known For” qualities based upon surrounding text
“Known for” =
representative terms
Eg/ [server], [host], [dinner] found in articles and reviews about a restaurant
“Known For” qualities based upon surrounding text
“Known for” =
representative terms
Eg/ [server], [host], [dinner] found in articles and reviews about a restaurant
Patent: Assigning terms of interest to an entity 8,589,399, 3/26/12
“Known For” qualities based upon surrounding text
“Known for” =
representative terms
Eg/ [server], [host], [dinner] found in articles and reviews about a restaurant
Patent: Assigning terms of interest to an entity 8,589,399, 3/26/12
“Known For” qualities based upon surrounding text
“Known for” =
representative terms
Eg/ [server], [host], [dinner] found in articles and reviews about a restaurant
Patent: Assigning terms of interest to an entity 8,589,399, 3/26/12
“Known For” qualities based upon surrounding text
“Known for” =
representative terms
Eg/ [server], [host], [dinner] found in articles and reviews about a restaurant
Patent: Assigning terms of interest to an entity 8,589,399, 3/26/12
Parkway Image: http://www.cnyhiking.com/BlueRidgeParkway.htm
Native American Image: http://www.native-languages.org/ncarolina.htm
Beach Image: http://www.treasurerealty.com/north-topsail-beach.asp
In Facebook's Q2 earnings last year, CEO Mark Zuckerberg said that the average US consumer spends 40 minutes on Facebook per day.Jul 8, 2015
http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7
According to this chart from Statista, based on stats from email marketing company BlueHornet, almost 34% of American consumers say they check their email "throughout the day." Mobile is a huge reason for this: The same survey found that consumers look at their phone more than 150 times a day, on average.