2. GET
WHAT YOU
NEED TO
REACH
YOUR FULL
POTENTIAL
■ STABILITY
■ A CULTURE OF SUPPORT
■ FLEXIBILITY
■ RESOURCES
succeedateagle.com 1
3. STABILITY
We’re a member of a
Fortune 500 family of
companies that has
been a leader in real
estate and financial
services since 1954.
2 succeedateagle.com
4. EAGLE HOME MORTGAGE
IS A MEMBER OF THE
LENNAR FAMILY OF
COMPANIES
WHY LENNAR IS HERE TO STAY:
■ Exceeding expectations for 60 years
■ 2nd largest U.S. homebuilder with 7.8 billion in revenues
■ Ranked #364 on Fortune 500 list
■ Over $500 million in cash and cash equivalents
■ Business line diversification: investment management,
commercial investments, originations,
securitization (Rialto Capital Management, LLC);
multi-family apartment complex development;
joint venture mixed use communities (Five Point Communities)
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EAGLE HOME MORTGAGEEAGLE HOME MORTGAGE
5. PART OF
LENNAR
FINANCIAL
SERVICES
EAGLE HOME
MORTGAGE NORTH AMERICAN
TITLE GROUP, INC.
UNIVERSAL AMERICAN
MORTGAGE COMPANY
LENNAR’S IN-HOUSE LENDER
We are one of the only
Fortune 500/S&P 500
companies vertically
integrated into the
real estate market.
4 succeedateagle.com
7. LENNAR
HISTORICAL
HIGHLIGHTS
A History of Quality,
Value and Integrity
since 1954
1954 Gene Fischer and Arnold Rosen form F&R Builders in Miami, Florida.
1956 Leonard Miller invests $10,000 and becomes co-owner of F&R Builders; Leonard Miller and Arnold Rosen become partners.
1969 F&R Builders acquires its first commercial property, in Miami Beach; F&R’s equity base reaches $1 million.
1971 Leonard and Arnold combine their names to rename the company LENNAR.
Lennar Corporation becomes a public company, with an initial offering of $8.7 million.
1972 Listed on the New York Stock Exchange. (NYSE: LEN)
Enters Arizona homebuilding market in Phoenix, with acquisition of Womack Development Corp. and MasterKraft Homes.
1976 Opens its first Active Adult Community: Kings Point in Delray Beach, Florida.
1977 Co-founder Arnold Rosen retires, continues to serve as a Director.
1981 In response to the S&L crisis, expands mortgage financing business with Universal American Mortgage Company (UAMC).
1982 Expands into Southwest Florida, with acquisition of Royal Homes in Fort Myers. Equity base reaches $100 million.
1984 Expands in Palm Beach County, Florida, with acquisition of H. Miller & Sons.
1985 Enters the title service business by establishing Universal Title Insurors, Inc.
1986 Acquires largest competitor, DCA Homes, and becomes Florida’s largest homebuilder.
1987 Begins the tradition of its Associates wearing Name Badges.
1989 Acquires Richmond American Homes in Orlando and Tampa, Florida.
Introduces “Everything’s Included” marketing platform; homes include thousands of dollars in extras at no extra charge.
1991 Enters the Texas homebuilding market in Dallas/Ft. Worth.
Acquires AmeriStar Financial Corporation, expanding mortgage services into California.
1992 In a joint venture with Morgan Stanley, acquires $1 billion Amerifirst real estate portfolio.
1993 In a joint venture with Lehman Brothers, acquires $2 billion Westinghouse loan portfolio.
1994 Equity base tops $500 million. Begins tradition of Associates reciting “The Little Red Hen” poem from memory.
1995 Acquires Village Builders and Friendswood Development Company in Houston, Texas from Exxon.
Enters recovering California markets with acquisition of Bramalea California, Inc.
1996 Expands California homebuilding presence in Sacramento and Southern California with acquisition of Renaissance Homes,
Coto de Caza, Stevenson Ranch and 2,800 homesites in Huntington Beach.
In partnership with Morgan Stanley, acquires $420 million real estate portfolio.
Acquires Regency Title in Houston, Texas.
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8. LENNAR
HISTORICAL
HIGHLIGHTS
continued...
1997 Stuart Miller elected President and CEO.
Completes spin-off to its shareholders of commercial and real estate investment
and management business, named LNR Property Corporation.
Merges with Pacific Greystone.
Enters Nevada homebuilding market in Las Vegas.
Further strengthens California presence with acquisition of West Venture Homes,
2,700 homesites in North Natomas Community and 800 homesites in San Diego.
Becomes master developer of billion dollar, 5,000-acre Mare Island Navy Base, a
partnership with city of Vallejo.
1998 Acquires North American Title Company.
Acquires Winncrest Homes, ColRich Communities and Polygon.
1999 Acquires Southwest Land Title.
Acquires Eagle Home Mortgage, based in the Pacific Northwest.
2000 Lennar acquires U.S. Home and doubles in size.
Enters new markets in Colorado, Minnesota, New Jersey, Maryland and Virginia.
2001 Builds 500,000th home with Habitat For Humanity and Special Olympics; Donates
500,000th home to family with special needs.
Named to Fortune 500.
2002 Enters North and South Carolina homebuilding markets with acquisition of Sunstar
Communities and Don Galloway Homes.
Strengthens presence in Baltimore, Maryland with acquisition of Patriot Homes and B.
Andrews Homes.
Acquires Sentinel Title Corporation of Baltimore, Maryland.
Strengthens Arizona, California and Colorado presence with acquisition of The
Genessee Company and Cambridge Homes.
2002 Enters Illinois homebuilding market in Chicago with acquisition of Summit Homes and
Concord Homes.
2003 Acquires Seppala Homes of Greenville, South Carolina.
Further expands California presence by acquiring Coleman Homes of Bakersfield.
Mid American Title Company of Chicago, Illinois joins Lennar Financial Services.
2004 Jon Jaffe named Chief Operating Officer.
Enters San Antonio, Texas market with acquisition of Connell-Barron Homes.
Enters Jacksonville, Florida market with acquisition of Classic American Homes.
Acquires Newhall Land & Farming Company, a leading Southern California community
developer in North Los Angeles County.
2006 Rick Beckwitt joins Lennar as Executive Vice President.
2007 Rialto Capital Management, a private real estate management investment company,
is founded.
2009 Introduces FivePoint Communities, Inc., an independent real estate development
company jointly owned by Lennar Corporation and Emile Haddad.
2010 Launches new commitment to energy efficiency and technology with Everything’s
Included Homes.
Enters Georgia homebuilding market in Atlanta.
2011 Rick Beckwitt named President of Lennar Corporation; Stuart Miller remains Chief
Executive Officer.
Introduces North American Advantage Insurance Services for all Lennar homebuyers.
Enters the Portland, Oregon and Seattle, Washington homebuilding markets.
Lennar Multifamily Communities is introduced, specializing in the creation of luxury
rental apartment communities
2012 Introduces NEXT GEN - The Home Within A Home - designed especially for multi-
generational families.
2013 Eagle Home Mortgage doubles its number of branches to 80 over a two-year
period. UAMC/Eagle Home Mortgage ranks among the nation’s top 10 lenders
in retail sales, according to Scotsman Guide.
2014 Lennar Financial Services acquires Pinnacle Mortgage Group, Inc.
Lennar Commercial is introduced, specializing in the development, investment
and management of retail, mixed-use and commercial properties.
...and more to come!
succeedateagle.com 7
9. EAGLE
IS A
NATIONAL
BRAND
In April 2014, we acquired
Pinnacle Mortgage Group, Inc.,
expanding our presence in
California and Colorado
We have more than
doubled our branches
in just 4 years
PUT OUR GROWTH
TO WORK FOR YOU
WITH ACCESS TO A
LARGE AND GROWING
REFERRAL NETWORK
$7.8B
IN SALES REVENUE
RANKED 364
ON
FORTUNE 500 LIST
8 succeedateagle.com
14. OUR MISSION OUR CORE
VALUES
OUR VISION
Empowering our associates to
become the nation’s premier
mortgage service provider Accountability
Teamwork
Customer Satisfaction
Associate Fulfillment
Enriching lives through a
dedicated commitment to
home ownership
succeedateagle.com 13
15. YOUR
PERSONAL
ONBOARDING
CONCIERGE
SUPPORT
DEDICATED SUPPORT TO
MAKE YOUR TRANSITION
AS SMOOTH AS POSSIBLE
■ Begins at pre-employment – hit the ground running!
■ Assistance with:
• License transfer
• Database transfer and I’ve Moved postcards
• Business cards
• And more…
■ Continued support through first 90 days
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16. BE A
ONE-STOP SHOP
With these options at your fingertips, you’re the only resource your business partners will need.
BROAD SPECTRUM OF STANDARD AND NICHE PRODUCTS
succeedateagle.com 15
18. THRIVE IN AN
ENTREPRENEURIAL
CULTURE
BE EMPOWERED
TO MAKE DECISIONS
■ Flexibility of a broker with the strength of a bank
■ Accessible leadership team that listens
■ Fast answers when you need them
ENTREPRENEURIAL
Flexibility of a broker with the strength of a bank
succeedateagle.com 17
19. LOAN SUPPORT
FOR COMPLEX
SCENARIOS
TEAM OF LICENSED
ORIGINATORS
ASSISTS WITH:
■ Guideline clarifications
■ Niche production selection
■ Unusual scenarios
■ Condo/project/leasehold approvals
■ Escrow holdback approvals
■ Trust review and approval
■ Complex pricing scenarios and niche product pricing
Need assistance structuring a deal?
A wealth of information is a phone call away.
Receive a response within two business hours;
most inquiries answered within minutes.
18 succeedateagle.com
20. Leverage our marketing team and
automated tools, so you can focus
on doing what you do best—
selling loans!
FULL-SERVICE
IN-HOUSE
MARKETING
TEAM
PROVIDING
MULTIFACETED
SERVICES AND TOOLS
Digital advertising & social media
Event support
Open house tools
Print, billboard and radio ads
Branded promo items
Postcards & flyers
succeedateagle.com 19
21. PROMOTING THE
EAGLE BRAND
We create marketing materials to
promote our corporate brand
as well as your personal brand.
Alaska Airlines Magazine
LOCAL AND REGIONAL
ADVERTISING SUPPORT
TRID Toolkit and Video
Personalized Landing Pages
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22. EVENT
MARKETING
SHINE AT YOUR
EVENTS WITH A
CONTEMPORARY
BOOTH SETUP,
BRANDED GIVEAWAYS
AND COLLATERAL
Attract and capture valuable
leads to build your business.
Portable Banner Stands
succeedateagle.com 21
23. RELATIONSHIP-
BUILDING
SUPPORT
■ Twice a month Realtor email
newsletters
■ Realtor-targeted ads
■ Co-marketing options for
flyers and postcards
■ Co-branded open house flyers
TOOLS TO ENHANCE
YOUR KEY PARTNER
RELATIONSHIPS
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24. COMPREHENSIVE
SOCIAL MEDIA
PRESENCE
Top 11% “Likes”
in the financial
services category.
Each branch has its
own Facebook page
Use your branch Facebook page to directly engage your community.
succeedateagle.com 23
25. STATE OF THE ART
CUSTOMER RELATIONSHIP
MANAGEMENT SYSTEM
■ Contemporary, high quality oversized
postcards and html email campaigns
■ Comprehensive, effective campaigns
targeting past customers, prospects
and business partners.
■ Robust, automated Post Close program
■ Thank you and anniversary postcards
■ 2 consumer and realtor newsletters
per month
■ Fold over Birthday Cards for borrower
and co-borrower
Contemporary Creative Campaigns
“I’ve Moved” Cards
Auto Campaigns Email Marketing Reminders Mobile Optimized Closing Gifts
24 succeedateagle.com
26. LEAD AND
DATABASE
MANAGEMENT
TOOLS
■ Import and export contacts easily from Outlook &
other CRM Systems
■ Assign lead rankings and set reminders using a
simple star system
■ Easily add referral sources to contacts and
generate customized business partner reports.
■ Automated loan process milestone videos keep
your customers and business partners up-to-date.
■ Comprehensive html email reporting
1 Pick from among hundreds of creative options for
customers, prospects and business partners.
2 Easily search for the set of contacts/referral sources you
want to target.
3 Schedule your mailings at the appropriate intervals
RECURRING “SET-IT AND FORGET IT”
CAMPAIGNS EASY AS 1, 2, 3:
Email Reporting
CRM with Responsive Design
succeedateagle.com 25
27. EXPANSIVE
FLYER
LIBRARY
■ Over 200 downloadable flyers
■ Option to co-brand with your
business partners
■ Print or send as HTML email;
upload to Facebook
■ Content encompasses products,
services and brand/company
■ Flyers continually added for new
products and services
SOARING TO SUCCESS
26 succeedateagle.com
28. LOAN OFFICER
WEBSITES
■ Personalized online portal for
client access and marketing
■ Pre-qualification and
application functionality with
download to loan origination
system
YOUR VIRTUAL
SALES AND
ORIGINATION
TOOL
Direct customers and business partners to your personal web page using your unique URL.
succeedateagle.com 27
31. REWARDING
PERFORMANCE
EXCELLENCE
Top producers (and a guest) are rewarded with recognition and
relaxing downtime; each year to a different, exciting destination.
A select group of our COE winners are selected to participate in the President’s Advisory Council,
which meets off-site twice a year to share their ideas with our president.
2013
Maui, Hawaii
2014
Napa, California
2015
Oahu, Hawaii
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32. *Requirement based on fiscal year end.
CIRCLE OF
EXCELLENCE
CRITERIA
Units: 100 First Mortgage Loans
Minimum Correspondent Units: 80
OR
Volume: $15 Million
Minimum Correspondent Volume: $12 Million
Branch Volume Volume: *125% of Branch Minimum
Minimum Correspondent Volume: $24 Million
OR
Originator Production: 2 or more originators qualify
OR
Personal Loan Production: Same as Loan Officers
Loan Officers
Branch Managers
succeedateagle.com 31
33. * Loan officers with 50% or greater purchase volume at year-end will be paid increased bps on their total volume. Those with
less than 50% purchase volume will have their purchase volume doubled and paid incremental bps on this amount.
2015
PRODUCTION
INCENTIVES
MORE REWARDS
FOR EXCELLENCE
Total volume
$18 million or
120 units
Receive an
incremental
5 bps*
Total volume
$24 million or
160 units
Receive an
incremental
10 bps*
Total volume
$30 million or
200 units
Receive an
incremental
15 bps*
32 succeedateagle.com
35. Visit succeedateagle.com for more on what Eagle has to offer and see video testimonials.
GROW WITH US.
Opportunity awaits at Eagle. With 175% growth over the
past three years alone, Eagle is now ranked fifth in retail
volume nationwide* and on the lookout for driven, talented
loan officers to join our team. Eagle Home Mortgage offers
a mix of deep-rooted stability, flexible freedom and open
access to company leaders. Our enduring success is the result
of supporting and rewarding top-flight lending professionals
like you. Learn more at SucceedAtEagle.com.