Tips on how fundraising is a changing face with different generations coming to play and what your nonprofit can do to combat this.

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Fundraising in a Generational Society

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©2017 DonorDrive® - Confidential - All Rights Reserved
Introductions
Ed Lord
DonorDrive CSO

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©2017 DonorDrive® - Confidential - All Rights Reserved
The Problem
Millennials
Boomers
Options for
Expressing Support
Agenda
1
2
3
4

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The Problem

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PROBLEM
Baby Boomers and
Millennials are the two
largest generations
and nonprofits must
rely on them as: Volunteers
Donors
Participants

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Losing Boomers and Not Attracting Millennials
Nonprofits have depended on the idealistic Baby Boomer
generation for years as fundraisers in our walks. The struggle
to attract Millennials is due to young professionals not
responding to long-established methods.
Understanding how these two generations relate can be a
huge plus for nonprofits .

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Millennials

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Getters Not Givers
Millennials are exceptional at
getting donations
69% of the dollars that Millennials
raise come from older generations
They support causes,
not organizations
"Can this organization connect me
to the cause?"
They’re a generation of doers
Known to switch causes because
organizations do not engage with them
They’re not hanging around until
the next millennium
Given the freedom to apply their
vibrant ideas to your mission, they
will devote themselves to the cause

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Boomers

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“Boomers are pushing retirement age now and
what’s interesting is that many are grandparents
of Millennials, often having more in common with
their passionate grand kids than with their
independent Gen X kids.”

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The Idealists Who’ve Grown Up
Health
70-year-olds do not do fun runs.
Offering them the chance to be a
virtual walker is one way to keep a
Boomer fundraising.
Traditional
Still respond to capital and general
campaigns- remember to offer
online giving options.
Opportunities
Boomers are searching for new
fundraising vehicles to show support for
your organization. Send out a survey to
check out what they want.
Giving
Boomers want to leave their legacy
now by giving in their lifetime.

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Options For Expressing Support
For Every Generation

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• Give them the freedom to fundraise
DIY or fundraise-your-way campaigns
are a necessity
• Give them events that appeal to
their generation
Come up with separate new events for
older and younger generations
• Give them ease in donating
They’re expecting donating to be
mobile friendly

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Thank You