Personal Information
Entreprise/Lieu de travail
Naucalpan de Juárez Area, Mexico Mexico
Site Web
www.brandia.com.mx
À propos
Partner- Brandia
Partner- The Friedman Group
CEO and Consultant- Interbrand Mexico
Planner and Acct Sup-JWT and Grey
Brand Manager, Management Trainee- Gillette (P&G)
Laurence has spent 22 years defining and developing businesses and brands to face customer needs in Latin America. As Partner at Brandia (a full-service brand consultancy), Laurence has spearheaded double digit revenue growth and built the firm's client base by threefold.
Prior to joining Brandia, Laurence was partner at The Friedman Group Mexico City, a retail consultancy where he developed an unprecedented study to benchmark customer service in the Mexican retail sector.
Before TFG, Laurence managed Interbrand's Mexic...
Mots-clés
#brands #marcas #branding #brandia #trustar #toms
diagnóstico de marca
territorio visual
identidad corporativa
territorio verbal.
arquitectura de marca
diseño de empaque
estrategia de marca
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Personal Information
Entreprise/Lieu de travail
Naucalpan de Juárez Area, Mexico Mexico
Site Web
www.brandia.com.mx
À propos
Partner- Brandia
Partner- The Friedman Group
CEO and Consultant- Interbrand Mexico
Planner and Acct Sup-JWT and Grey
Brand Manager, Management Trainee- Gillette (P&G)
Laurence has spent 22 years defining and developing businesses and brands to face customer needs in Latin America. As Partner at Brandia (a full-service brand consultancy), Laurence has spearheaded double digit revenue growth and built the firm's client base by threefold.
Prior to joining Brandia, Laurence was partner at The Friedman Group Mexico City, a retail consultancy where he developed an unprecedented study to benchmark customer service in the Mexican retail sector.
Before TFG, Laurence managed Interbrand's Mexic...
Mots-clés
#brands #marcas #branding #brandia #trustar #toms
diagnóstico de marca
territorio visual
identidad corporativa
territorio verbal.
arquitectura de marca
diseño de empaque
estrategia de marca
branding
diseño
brands
marcas
Tout plus