Monolith Partners is the first French BrandTech agency.
We are creating a company that delivers both brilliant understanding of technology and great expertise in brands and marketing.
Innovation and marketing agency dedicated to adapt all the breaktroughs in the #socialmedia, #adtech, #martech & #iot fields to premium brands.
Based in Paris, Genève, San Francisco, London and Praga
4. What we do
Technology now enables every part of the brand-building process:
From creating content… to producing it… to sharing it… to targeting… and measuring.
5. 95% luxury consumers
mobile equipped
vs on average 60%
75% luxury consumers
owning multiple devices
vs on average 33%
80% luxury consumers
connected on social media
each month
Luxury consumers who buy both
Online and in store spend 50% more
than consumers buying only in store.
Positioning
18. The Brand newsroom
Mix of Social conversation
listening, trending topics analysis,
creative capability
(team & tools)
and brand events. Content
Listening
The Newsroom
19. The Brand newsroom
Media behaviors evolved from consumption on traditional media
to consumption & self-expression on social media.
Traditional Media Social Media
CONSUMPTION
CONSUMPTION
+
SELF
EXPRESSION
20. The Brand newsroom
They are looking for experiences
that enable them to express in playful ways all their
moments with their friends
21. The Brand newsroom
Advertising fails to adapt
to self-expression.
Custom projects, Long developments cycles,
High costs, Focus on project and not on reach,
Not scalable
Monolith Partners provides with
the Self-Expression Ad format
to engage targeted audiences at scale
30. For Monolith, setting up custom-built networks is a perequisite for certain
luxury sector brand codes.
Programmatic advertising and the luxury
sector are not incompatible.
Monolith guarantees that programmatic
distribution for luxury advertisers is done in line
with their brand identities.
Premium Desk
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31. The data available on the digital market is, to many,
navigation data (3rd party data) that has very little
real value when taken on its own.
Monolith Partners compiles, segments and analyses the
audience of complementary specialised sites for high-income
professionnals in order to make it pertinent, and to therefore be
able to raise its profile with advertisers.
Instead it’s the combination of several
complementary sites that determines the
data’s value.
Premium Desk
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32. All data collected is anonymous in order to meet CNIL (French Data Protection Authority) regulations. We are
the only ones to have access to the audience segments that are created. There are not sold to third parties.
Audience
segments
Millions of cookies
Breakdown of segments
by socio-professional
category, budget, intent
scoring, level of project
maturity
Premium Desk
Exclusive
Partner Sites DMP
Segmentation, cross-
analysis, intent scoring,
level of maturity
1. 2. 3.
34. TARGETING
●
Set up deals IDs with the targeted ad inventories
SAFETY
●
Use brand safety tools in order to only appear in
quality, positively-perceived environments
SELECTIVITY
●
Identify the sites meeting the minimum higher
social-professional categories overweighting
indices according to Nielsen Netrating
EXCLUSIVITY
●
List the sites that only offer a single ad space per
page in order to ensure that the luxury advertiser
is exclusive on the page
Premium Desk
35. Formats:
Rich Media & Video
●
Automatic page wrapping
Interactive expandable ads
Interstitial, Transparent flash, Footer
In-Stream & In-Read
Targeting: Integration of the
most recent technologies
●
GRP video buying and certified
audience / buying via Nielsen OCR
Synchronisation with TV advertising
Mobile geolocation
Premium Desk
37. Native Showcase
Intense PR exposure…
Refined experiential & commerce websites…
Sophisticated creatives…
Thoughtful social strategies…
Innovative Apps…
Luxury brands do cover the digital spectrum…
yet they experience suboptimal conversions to sales
38. Bringing products back
in the user experience
Leveraging on data
and programmatic management
Tailoring a conversion-focused
navigation
… the new equation for luxury digital commerce
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Native Showcase
39. The product is the entry point The media is the store shelf Integration & data
make the difference
Native Showcase
40. We leverage on your influence on relevant
media to obtains prominent native
placements on their websites
We rely on your unmatched expertise
for the creation of the iconography
and the short product selection
presented in the Hub.
Native Showcase
44. Nouvelle Collection Repetto .
Deux pièces 'salomé'. Le fameux
salomé de la Maison Repetto est
décliné dans une multitude de
matières et de couleurs chaque
saison.
Native Showcase
45. PR buzz In Context Native Ad Widget E-shop
Native Showcase
47. Advertising has evolved from targeting masses to a more refined audience.
Now it is also moving from a top-down broadcasting towards a peer-to-peer diffusion.
20th century 2020 …
Billboards
Tv spots
Print
Wildflame
Peer-to-peer relays
Activation campaigns
MASS audience RELAY-BASED distribution
2010
Google adwords
Facebook ads
Advertorial (sponsored content)
TARGETED audience
SOCIAL
MEDIA
MEDIA
Wildflame
48. People are fed up with intrusive online ads. Ad-blocking is skyrocketing.
83% of people are resentful
of online advertising
Adblocking grew by 41% in 2015
24% of people are using adblockers
Adblocking cost $22 billion in 2015
Wildflame
49. Non-intrusive Trusted
Wildflame’s unique network enables P2P content distribution, providing a advantage position in users’ feeds.
The brand’s message comes from people they subscribed to.
CELEBRITIES
~50m followers
Actors, Musicians, Famous people…
Perceived as STARS
WEB INFLUENCERS
~1m followers
YouTubers, bloggers, editorialists…
Perceived as PROS
OTHER PEOPLE
~5-500k followers
Friends, entourage, local curators/creators…
Perceived as PEERS
Traditional agencies
Endorsements
Talent agencies
Advertorials, product placements
Wildflame
“Re-shares” of branded posts
Wildflame
50. Here’s how we would work for a fashion / cosmetics brand in France on Instagram.
#fashion
#style
#glamour
#paris
#makeup
#girls
#beauty
1.
We select / create one or
more posts (image or video)
featuring the brand’s message
and products.
2.
We compute a list of people
that fits the brand’s target
audience using the right
verticals.
3.
We send them the post and they
share it on the agreed date. Then
we charge depending on the total
number of followers.
Wildflame
