2. "The internet is instant. Social Media is instant. And you have to be ready to participate
consistently and in a meaningful way, if you want to win."
SOCIAL BOOM by Jeffrey Gitomer
What are you doing about the social media opportunity?
How are you attracting prospects and customers?
What is your value message beyond your product offerings?
How are you engaging customers and prospects?
How are you connecting with the people you engage?
What’s your social media doubling plan?
What trust issues are holding you back?
Questions to make you THINK, PLAN & ACT:
3. THE SOCIAL REVOLUTION HAS CHANGED THE
WAY YOU SELL AND SERVE FOREVER!
Few things that you can do to create your own plan:
Look at what your competition and their people are doing online
Talk to your customers and find out what they would seek of value in the
online world
Allocate more of your time to learning what you don’t know about online
(and remember it is constantly evolving)
Set achievable goals and measure your results
Communicate value, not offerings
Start now, exactly where you are
4. Fascinate the Goldfish
Ways to Influence the Goldfish:
Be the most fascinating.
Message first – media second.
Identify what already makes you fascinating.
Start with information and then add insight.
Think in verbs. You want to drive behaviour and incite action.
Hit hot buttons.
Stop moaning that it’s hard.
If you are stuck, try one of these methods:
Ask provocative questions
Predict what will happen next
Praise a company that’s got it right
State your opinions or authority
Stand out or don’t bother.
Go on a rant
5. PEOPLE ARE SICK OF BEING SOLD TO. THEY ARE SICK OF BEING MARKETED TO. THEY COME
TO SOCIAL NETWORKS FOR FUN, INFORMATION, CONNECTION AND ENTERTAINMENT.
KEY THOUGHT
Keep this in mind as you continue to build your social media presence. Remember that your
presence starts with your online image.
Treat this, like everything in business, as an experiment. Have fun with this experiment. Learn
from it. Explore, expand, experience. Keep learning and growing with every part of your
experiment.
Laurie’s thought
FIVE WAYS TO BECOME MORE FINDABLE:
⦁ Open Up
⦁ Listen better
⦁ Read more
⦁ Listen even more
⦁ Respond to everything
