Social business presentation for #NewhouseSM4. Follow along with our presentation on Twitter on Monday, April 9, 2012 with #SUSocialBiz.

1. SOCIAL
BUSINESS
#SUSocialBiz
COM 400, Syracuse University

2. @nikellelanae @laurietewksbury @Winston_G @valentinalucia
#SUSocialBiz
COM 400, Syracuse University

3. SOCIAL BIZ: ACCORDING TO IBM
“Social Business means that every department,
from HR to marketing to product development to
customer service to sales, uses social media the
way it uses any other tool and channel to do its
job.”
— Sandy Carter, @sandy_carter
VP at IBM in Social Business Evangelism
Interview from Forbes: http://ow.ly/a51wy

4. SOCIAL BIZ: ACCORDING TO US
KNOW:
• Open collaboration
• Internal social networking
• Business with people, not companies
• Ease of working remotely
• Embedded into company culture

5. INTERVIEW: MICHAEL BRITO
Michael Brito
@Britopian
Social Business Planning @EdelmanDigital
http://www.britopian.com

6. HOW-TO: SOCIAL BIZ
PLAN:
• What do you want to achieve?
• What platforms do you want to use?
• How to integrate this into your biz?
• How do you get everyone on board?
Additional Resources: Claire Flanagan, CSC Director. http://ow.ly/a527d

7. HOW-TO: GOALS
What do you want to achieve?
• Clearly define your reasons for adopting ESN software
• What are you trying to solve?
• Where are your pain points?
• What software or platforms can solve this?
Additional Resources: Claire Flanagan, CSC Director. http://ow.ly/a527d

8. HOW-TO: PLATFORMS
Fewer Meetings
Fewer Emails
Faster Responses
Faster File Searches
More Collaboration
More Responsiveness
Greater Efficiency

9. HOW-TO: PLATFORMS
Free Platforms Paid Platforms
Google Apps Twitter IBM Connections
Slideshare Skype 37signals Basecamp & Campfire
LinkedIn Facebook Chatter
Dropbox Google+ Microsoft SharePoint
Etc. Huddle
Cisco WebEx
Jive for Microsoft
MOBILE | CLOUD | PRICE | LEARNING CURVE | ACCESS

10. HOW-TO: 37signals
Basecamp: Manage projects Campfire: Work in real-time
Backpack: Share internally Highrise: Manage contacts

11. HOW-TO: BASECAMP

12. HOW-TO: INTEGRATE

13. SOCIAL BIZ: BEST PRACTICES
More of IBM’s best practices/case studies: http://ow.ly/a8DKF

14. CASE STUDY: NEWLY WEDS FOODS
• Taking Global to Local quicker
• Saving on expenses and being
more efficient
• IBM Cloud - @IBMcloud

15. LANDSCAPE OF SOCIAL BUSINESS:
[INFOGRAPHIC]

16. SOCIAL BIZ: THE FUTURE
ENTERPRISE 2.0:
• Invest in ROI measurements
• Learn about social platforms
• “culture of change”
• Social tools not just for company
• client interactions
Source: @christoph, Senior Consultant at Headshift, Dachis Groups

17. SOCIAL BIZ: EXPERTS WEIGH IN
"How can you be successful externally in terms of engagement when
you have nothing internally? … It gives employees the opportunity to
become practitioners of these tools and techniques so they can
become experts in fostering community building, as well as data
collection and analysis."
Ari Lightman
@alightman
Professor at Carnegie Mellon
University and Director of the
CIO Institute

18. SOCIAL BIZ: EXPERTS WEIGH IN
“Engineering the culture change often is necessary…and by extension,
making social media an integrated and instinctive part of what an
organization does, requires going beyond having a center of expertise,
a handful of experts, or even a social media rock star on staff.”
Christopher Barger
@Cbarger
SVP Global Programs @ Voce Connect.
Author of The Social Media Strategist

19. INTERVIEW: WHO’S USING SOCIAL BIZ?
Christoph Schmaltz
@christoph
Senior Consultant at Headshift, Dachis Groups
• Social business needs to become a management issue
• Managers address and define objectives and decide best tools
• “How can my company thrive in a connected world?”
• “Consumerization of IT”

20. CONTACT US
#SUSocialBiz @laurietewksbury @nikellelanae @valentinalucia @Winston_G

21. THANK
YOU
FOR COMING. LISTENING. TWEETING. SHARING.