12. Native Mobile App
• Best option for off-line content
consumption
• Best option for accessing device features
(camera, GPS, microphone, etc.)
• Best option for low-latency user
experience (faster content rendering,
faster responsiveness to user input)
• Sophisticated development and
distribution tools reduce cost
30. Summary of Key Points
– Reduce new version costs - ensure the UI is taxonomy driven
– Usability - follow the connected content concept
– Consider how you want to provide content updates - dynamic
publishing
– Ensure your developer has a framework for content delivery apps
• NOTE: To enhance device OS coverage, use standard app development tools that
compile to native OS
31. Summary of Key Points
– Reduce new version costs - ensure the UI is taxonomy driven
– Usability - follow the connected content concept
– Consider how you want to provide content updates - dynamic
publishing
– Ensure your developer has a framework for content delivery apps
• NOTE: To enhance device OS coverage, use standard app development tools that
compile to native OS
32. Summary of Key Points
– Reduce new version costs - ensure the UI is taxonomy driven
– Usability - follow the connected content concept
– Consider how you want to provide content updates - dynamic
publishing
– Ensure your developer has a framework for content delivery apps
• NOTE: To enhance device OS coverage, use standard app development tools that
compile to native OS
33. Summary of Key Points
– Reduce new version costs - ensure the UI is taxonomy driven
– Usability - follow the connected content concept
– Consider how you want to provide content updates - dynamic
publishing
– Ensure your developer has a framework for content delivery apps
• NOTE: To enhance device OS coverage, use standard app development tools that
compile to native OS
34. Mobile Content and the CCMS
– Top Topics and Analytics
• What are the search terms?
• Which results are selected?
• What items are highlighted? Annotated?
• What items are never touched?
– Search terms selected results
• New Taxonomy?
– Highlights and annotations
• New topics? Better-written topics?
– Usage
• Dead topics?
35. Mobile Content and the CCMS
– Top Topics and Analytics
• What are the search terms?
• Which results are selected?
• What items are highlighted? Annotated?
• What items are never touched?
– Search terms selected results
• New Taxonomy?
– Highlights and annotations
• New topics? Better-written topics?
– Usage
• Dead topics?
36. Mobile Content and the CCMS
– Top Topics and Analytics
• What are the search terms?
• Which results are selected?
• What items are highlighted? Annotated?
• What items are never touched?
– Search terms selected results
• New Taxonomy?
– Highlights and annotations
• New topics? Better-written topics?
– Usage
• Dead topics?
37. Mobile Content and the CCMS
– Top Topics and Analytics
• What are the search terms?
• Which results are selected?
• What items are highlighted? Annotated?
• What items are never touched?
– Search terms selected results
• New Taxonomy?
– Highlights and annotations
• New topics? Better-written topics?
– Usage
• Dead topics?