Find out how many organizations are taking steps to deliver better information today and prepare their organization to more easily evolve with technology advances and consumer demands for tomorrow. In this session attendees will learn: What does the evolution of online delivery include? How structured content impacts your future delivery options Why you don’t have to wait to begin improving online delivery experiences for your users

1. Evolution of Online Content Delivery
Oberon Technologies

2. Introduction
Scott Youngblom
Co-Owner and
Executive VP WW Sales
Who is Oberon Technologies
 Strategic Consultants & Systems Integrators
Average consultant has 15+ years experience
Active participants in industry and DITA technical committees
 Expertise in:
Content Strategy, Assessment and Vision Planning
Implementation, Configuration, and Customization
Evaluation and Tools Recommendation
 Partnerships
Adobe, PTC, SDL, Titania Software
Antenna House, Author-it, Astoria,
Bluestream, Just Systems, Mimeo
Syncro Soft, WIRIS

3. Evolution of Information Delivery

4. Web
Accessible
Customized
User Driven
IoT enabled
Interactivity
Hydraulic Tasks
Engine Tasks
Overhaul
Inspection
5000 Hour Check
Hydraulic Tasks
Engine Tasks
Overhaul
Inspection
5000 Hour Check
Engine
Valid Parts & Kits
Valid Parts & Kits
Valid Parts & Kits
Alternator
Body
Tractor– Model 800
Tires
Transmission
Engine
Valid Parts & Kits
Valid Parts & Kits
Valid Parts & Kits
Engine
Valid Parts & Kits
Valid Parts & Kits
Valid Parts & Kits
Alternator
Engine
Valid Parts & KitsValid Parts & Kits
Valid Parts & KitsValid Parts & Kits
Valid Parts & KitsValid Parts & Kits
Alternator
Body
Tractor– Model 800
Tires
Transmission
Engine
Valid Parts & KitsValid Parts & Kits
Valid Parts & KitsValid Parts & Kits
Valid Parts & KitsValid Parts & Kits
Intelligent Interactivity
AI, AR/VR
“Online” Delivery Continues to Evolve

5. Common Information Delivery Challenges
 Information not available or not easily accessible
 Unable to Find desired content
 Out of synch information (print, online, mobile)
 Labor intensive or manual process
to post and update content
 Duplicate content, duplicate systems,
duplicate effort and costs
 Unknown analytics on use or usefulness

6. Demands on Documentation Teams
 Make information available everywhere –
web, mobile, onboard, offline
 Shorten documentation cycles
 Create custom content or documents
 Make information available in all formats
 Address increasing complexity in content

7. Audience Poll
What types of documents are your teams responsible for making
available online today? (select all that apply)
 User and/or Operator Manuals
 Product installation guides
 Training materials
 Standard Operating Procedures
 Online Help
 Field Service information
 Marketing literature

8. Complexities of Online Delivery
Source Content
Tech Docs
Training
Service
Marketing
Product
Modify for
Browser
Brand/
Layout
Package
Add
Intelligence
/ Code
Transform
IT and/or
Web services
Website/Extranet
Mobile Apps
Intranet

9. Audience Poll
In how many of these formats do you currently
post content?
 PDF
 HTML
 Online help
 Interactive content
 IoT enabled documents
 Other

10. Web Portals
(organized content,
dynamic delivery)
Interactive
(doc driven by
User Inputs)
IoT enabled Interactivity
(equipment readings,
commands, and user inputs)
Hydraulic Tasks
Engine Tasks
Overhaul
Inspection
5000 Hour Check
Hydraulic Tasks
Engine Tasks
Overhaul
Inspection
5000 Hour Check
Engine
Valid Parts & Kits
Valid Parts & Kits
Valid Parts & Kits
Alternator
Body
Tractor– Model 800
Tires
Transmission
Engine
Valid Parts & Kits
Valid Parts & Kits
Valid Parts & Kits
Engine
Valid Parts & Kits
Valid Parts & Kits
Valid Parts & Kits
Alternator
Engine
Valid Parts & KitsValid Parts & Kits
Valid Parts & KitsValid Parts & Kits
Valid Parts & KitsValid Parts & Kits
Alternator
Body
Tractor– Model 800
Tires
Transmission
Engine
Valid Parts & KitsValid Parts & Kits
Valid Parts & KitsValid Parts & Kits
Valid Parts & KitsValid Parts & Kits
Intelligent Interactivity
AI, AR/VR
(equipment learning, analytics
driven, environmental
modifications)
Evolution – Maturity of Online Delivery

11. Stage 1 – Organization & Accessibility
Unorganized Existing Content
• Make existing content available in a well organized site - without the need to convert
• Make it easy for users to locate information - Use metadata and taxonomies
• Define relationships and flow controls between your delivered content
• Capture information about the use of your delivered content
Well Organized Existing Content

12. Stage 2 – User Based & Input Driven
• User specific content
• Personalize content interactions – based on role and/or user inputs
• Define relationships and flow controls based on user inputs
• Collect and record user input
• Capture, share and report on input information

13. Stage 3 - Connected equipment
User Interaction
• Integrate equipment data directly into content
• Allow equipment readings to control the content workflow
• Guide user to input or confirm required settings
• Record machine readings and user inputs
• Provide information directly to onboard systems
Machine Interaction

14. Stage 4 – Interactive, AI, VR, AR
• Enable bi-directional communication from content to equipment
• Allow content to control the equipment settings
• Allow content to trigger communication with other systems
• Share real-time procedural information between departments – Field
Service, Customer Support, Engineering, Service Centers, etc.

15. Preparing for the Evolution
 Define Online Content Delivery Strategy
 Access impact across the content lifecycle
 Identify current and future requirements
 Prioritize phases of change
 Identify Online Delivery Technology
 Scalable platform for all stages
 Optimized to reduce IT burden for docs teams
 Integrates to existing business systems

16. Online Content Strategy
 Access Impact Across the Content Lifecyle
What’s needed to optimize the online information experience?
 Make the most of intelligence authored into content (XML & non-XML)
 Leverage data from CMS and other business systems
 Automate manual publishing and posting processes
 Identify All Requirements
 Who needs information access at what level? – internal and external consumers
 What types of information is needed?
 How must you improve the user experience?
 Where will you need to access the source(s) of truth ?
 Prioritize Stages of Change
 What information is most critical to your user?
 Where can you have the greatest impact?
 Which corporate initiatives can your information advance?

17. Online Delivery Technology
 Scalable and Flexible Platform
 Supports content in all formats – PDF, Structured XML, Interactive, etc.
 Allows you to control the User Interface – branding, layout, organization
 Adaptive and response design for delivery to all devices
 Maintains performance as users and content increase
 Reduces burden on IT and Web
 Doesn’t require programming
 Preservers and leverages intelligence in documents
 Automates upload and metadata tagging
 Eliminates manual tasks for documentation team
 Puts control of online delivery in documentation team’s hands
 Integrates to Existing Business Systems
 Open API
 Easy administration
 Integrates with corporate web systems, adopting the same look & feel

18. Audience Poll
How does your organization currently address online
delivery for technical product and service information?
 We do NOT have a defined process for online delivery
 Each team has a different approach uses different tools
 Online delivery is managed by the Corporate Mkt/Web team
 Online delivery is managed by Corporate IT team
 We have an active initiative to improve online delivery

19. Don’t wait… the Technology is Ready
 Pilot a new approach, prove the value early
 Start with a single product
 Start with a new offering
 Start by addressing your greatest delivery pain point
 Improve the user experience with existing docs
 Improve findability
 Speed updates - streamline posting processes for doc teams
 Provide single access point to all your information
 Get your content ready for the future of delivery
 Increase use of structured content
 Adopt a common taxonomy and metadata strategy
 Identify corporate initiatives to drive online delivery change
 Digitization, Innovation
 Focus on customer service
 Connectivity, IoT
 Competitive advantage

20. Benefits of Evolving Your Online
Information Environment
 Enhance customer experience and satisfaction
 Reduce customer support call times
 Generate new revenue sources
 Improve field service efficiency
 Increase content quality
 Reduce publishing and distribution costs
 Provide detailed analytics of online content use

21. Authoring
Content
Management
Publishing
Online
Delivery
Oberon helps you identify
opportunities to do more
in every area of the
content lifecycle
Q&A

22. Expertise Across the Content Lifecycle
Authoring
Content
Management
Publishing
Online
Delivery
Oberon provides Expert Services,
Technology Guidance and
Best Practices
• Content Strategy
• Vison Assessment & Roadmap
• Solution Architecture
• Analysis and development
• Translation management strategy
• Product Recommendations
Strategy
Configuration,
Customization
& Integration
Analysis
Implementation Conversion

23. Supporting Cross-Industry Leaders

24. Q&A
Scott Youngblom
scott.youngblom@oberontech.com
Office: 734.330.2966
Mobile: 734.717.1977
www.oberontech.com