Get top tips and information to turn your queue into a profit center. Learn how to streamline the flow of customers, get smarter about merchandising, and use analytics to optimize your front-end plan.

1. THE OPPORTUNITY:
HOW TO MAXIMIZE
IMPULSE SALES
IN YOUR QUEUE
WITH IN-QUEUE MERCHANDISING
Up to 65% of retail sales
ARE DRIVEN BY IMPULSE SHOPPING
How can you maximize your share of
these sales in the ONE place where your
customers are waiting around?
Streamline the flow of
customers through your queue.
1
THE PROBLEM:
Customers will walk away
at the sight of an unorganized
or seemingly too-long queue.
Before you can even think about
merchandising, think about the line itself.
Organize the formation and structure of your
queue for maximum productivity.
THE SOLUTION:
Merchandising in the queue can transform
otherwise idle space into profit-generating,
customer-satisfying space.
WHAT YOU’LL NEED:
A smart formation
Choose a single-line queue to maximize merchandising
opportunities and minimize wait times.
Stanchions
Outline the formation
of your line to give it
structure.
Belts
& Merchandising Panels
Connect stanchions together
to create customer flow.
Signage
Give customers instructions on
where the line forms and where to
wait for the next open register.
ENTER
Be smart about merchandising.
2
$
$
THE SOLUTION:
WHAT YOU’LL NEED:
$
Turning an ordinary queue into a profit center can be
quick and easy with the right merchandising system.
Merchandising & display panels
combine with line-forming stanchions to create
an orderly, interesting, and productive queue.
Accessories
such as merchandising bowls, baskets, shelves,
and hooks offer a compelling way to present
the products that are right for your shoppers.
ENTER
Measure, test, and optimize.
3
Strike the right balance
between merchandising
mix and wait times.
Prove the combination
you’ve chosen is really
working.
THE OPPORTUNITY:
Optimize your front-end merchandising plan.
Merchandising analytics
can deliver key queuing-related data such as
impressions and dwell time. Combined with
product sales data, you can have
a clear view into your
front-end merchandising approach.
THE SOLUTION:
HOW IT WORKS:
Measure:
Link SKU sales data
to queue data
Monitor & test:
Find the
waiting-to-selling
sweet spot
Manage:
Increase or
decrease wait times
to maximize
in-queue sales
The end result?
The upside of a great
in-queue merchandising plan:
Capture more
impulse sales!
Increase profit per
square foot
Keep customers
engaged while
they wait
Decrease perceived
wait times
Increase customer
satisfaction
http://nextrac.lavi.com/merchandising