4. Popularity
• 93% of online experiences begin with a
search engine
• 97% of consumers search for local
businesses online
• The majority of web traffic is driven by the
„Big Three‟ search engines—Google,
Bing and Yahoo
Source: Search Engine Journal
18. The Process
1. Need for answer, solution or piece of information
2. Formulate need in words and phrases
3. Enter keyword/search term into search engine
4. Browse through the results for a match
5. Click on a result
6. Scan for a solution, or a link to that solution
7. If unsatisfied, return to the search results
8. Perform new search with new keyword/search
term
19. Keywords
• Think like your customer
• “managed services” vs. “computer
support”
• Intention?
www.losangeleswebstrategies.com
37. Title and meta tags
<html>
<head>
<title>This Is an Example of a Title Tag</title>
<meta name="Description" content="Here is an example of what a snippet looks like in Google‟s
SERPs. The content that appears here is usually taken from the meta description tag." />
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