Personal Information
Entreprise/Lieu de travail
Indianapolis, Indiana Area United States
Profession
Chief Executive Officer
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.themcglowngroup.com
À propos
Lawrence McGlown drives brand growth across a range of industries —by strengthening alignment between employees and their customers. As Managing Director of The McGlown Group, his team helps companies communicate and deliver their customer promises in unison.
Most recently, his entrepreneurial spirit led him to found getSayDo, a SaaS that makes vendor feedback easy to share. Fascinated by the open nature of the internet, Lawrence is committed to creating innovations that make work life more enjoyable.
Mots-clés
employee alignment
employee engagement
brand promise
brand purpose
brand alignment
customer feedback
employee customer alignment
customer experience
brand
reputation management
execute as promised
lawrence mcglown
brand positioning
value proposition
competition
real-time
reputation
getsaydo
the mcglown group
brand growth
business purpose
alignment
organizational alignment
purpose
brand driven growth
customer insights
insights
brand research
customer research
positioning
quantitative research
qualitative research
distill
brand architecture
prospects
prospecting
value prop
elevator pitch
value props
aggregation
simplicity
transparency
employee feedback
vendor
vendor management
michael manross
maintaining customer relevance
customer promise
collaboration
brand roi
measuring brand value
brand value
brand measurement
marketing return on investment
marketing roi
gnment
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