This document provides an overview of using Web 2.0 tools for professional purposes and managing online identity. It discusses how Web 2.0 allows for increased collaboration, content sharing and digital footprints. Tips are provided for setting up a blog on the university system and addressing copyright issues when using images, video and other user-generated content online.

1. Web 2.0, Online Identity and Presenting Yourself Online Lawrie Phipps Consultant, SDDU [email_address]

4. Web 2.0 An introduction to some basic tools

10. Digital Footprints: Identity and Persona and why is it important in your role?

11. My basic identity map (circa 1994) Lawrie Phipps Professional Personal

12. My basic identity map (2008) Lawrie Phipps Profession Personal Publication Professional Opinion Hobbies Expression Political?

13. My basic identity map (2008) Hobbies Flickr, youtube, ‘Group Sites’ Expression Blogs, Twitter Professional Member of… (SEDA, HEA) Personal You tube, Flickr, Blog Lawrie Phipps Profession Where I work (contact pages) Political Member of…, Justgiving.com, Comments on Blogs Opinion Comments on Blogs, Twitter Publication Blogs, papers published online, Twitter, Flickr, Slideshare

15. But, Identity Matters

17. It’s not all bad news

18. Exercise

19. Writing for the Web: The basics “ We've all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true.” Robert Wilensky

21. Eye tracking (NN/g tests) http://www.useit.com/alertbox/reading_pattern.html

28. Setting up a blog on the university Elgg site https://elgg.leeds.ac.uk/