This law firm is a merger of two private practices, and the new identity needed to be new enough to reflect change, while relating to both partners. We created a logo that takes advantage of the spatial relationship of the firm’s initials, then chose a color palette that supported their values, such as “competent, reliable, trustworthy, and approachable.” The new logo and look were applied to business cards, notecards, an announcement / open house invitation, and office signage.

1. w w w . C r a v e r G r o t h e . c o m
Craver & Grothe
Cg
Craver & Grothe
Cg
Craver & Grothe
Cg

2. John Doe
Partner
123 Main St.
Centerville, IA 52544
o 555.123.2244
f 555.123.2707
John.Doe@CraverGrothe.com
w w w . C r a v e r G r o t h e . c o m
c 555.123.8215

3. Craver & Grothe
Cg
Craver & Grothe
Cg
Craver & Grothe
Cg
333 West East Street
Centerville, IA 52333
o 555.555.5555
f 555.555.5555
w w w . C r a v e r G r o t h e . c o m

4. We are pleased to announce that
Bradley M. Grothe & Michael D. Craver
have joined together in the practice of law as:
Please visit our new office at:
303 W. East Street -- Centerville, Iowa
Or contact us at:
555.555.5555
Contact@CraverGrothe.com
Craver & Grothe
Cg
Craver & Grothe
Cg
Craver & Grothe
Cg

5. Craver & Grothe
Cg
Craver & Grothe
Cg
Craver & Grothe
Cg

6. Please join us
for a reception at the new office of:
Craver & Grothe, LLP
When?
Thursday, February 27, 2014 from 5-7pm
Where?
303 W. State Street -- Centerville, Iowa