Digital Signage media is now measured monthly

1. ©2013Ipsos//STF007GAB–ISO20252
© 2013 Ipsos. Tüm Hakları Saklıdır. Bu dosya içeriği, Ipsos'un izni olmaksızın medya da dahil üçüncü bir kurum/kişi/medya ile paylaşılamaz.
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Digiboard Measurement Report
February 2014
Nobody’s UnpredictableMarch 2014

2. ©2014Ipsos//STF007GAB–ISO20252
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Monthly Trends of Digiboard screens
Migros stores in Istanbul
JANUARY FEBRUARY
Number of stores 38 38
Number of days 31 28
Visitor (Mio) 2,3 2,3
OTS 67,471,501 63,689,043
Impression 49,112,079 48,958,940
Conversion ratio %73 %77
Average attention time (sec) 2.5 2.5
Total attantion time (sec) 122,780,197 122,397,349
Average ads in a loop 13 15
Monthly impression for a 10 sec
ad
944,463 815,982
Daily impression for a 10 sec ad 30,467 29,142

3. ©2014Ipsos//STF007GAB–ISO20252
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Digiboard screens! How effective?
One viewer stared at
the screen 21 times in
a month
The viewers stand by the
screen for 6.2 seconds
and stared at the ads 2.5
seconds in average
37% of the viewers who
stared at the screen stand
by the screen for 6
seconds or more!
All 38 Migros
stores in
Istanbul are
visited by 2.3
million people
In February,
the visitors
looked at the
screens 48.9
million
times!
In all stores in Istanbul, 1.7
million views are being
recorded in a day
ADVERTISING
Views
Considering that each ad lasts for 10
seconds and that there exists 15 ads in
a loop, each ad is being watched
around thirty thousand times!
POTENTIAL!

4. ©2014Ipsos//STF007GAB–ISO20252
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02:00 – 06:00 PM
Saturday – Sunday
Most of the views are
recorded WHEN?
The views that are
recorded:
52% by man
48% by woman
Profile
58% by adults
42% young adults &
teenagers
Daily views
Young adults
62%
38%
Daily views
Adults
45%55%
Average attention
time is higher for
woman when
compared to man!
Female
Male
Who are the viewers? When and How much?

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