1. carlo vezzoli politecnico di milano . INDACO dpt. . DIS . School of design . Italy Learning Network on Sustainability course System Design for Sustainability subject 4. D esign for social equity and cohesion learning resource 4.2 System design for social equity and cohesion

2. CONTENTS . Design for social equity: main approaches . System Design for social equity and cohesion: a definition . System Design for social equity and cohesion: approaches/skills . Criteria of system design for social equity and cohesion: . Improve employment/working conditions . Equity and justice in relation to stakeholders . Enable a responsible/sustainable consumption . Favor/integrate weak and marginalized . Improve social cohesion . Empower/enhance local resources . System Design for social equity and cohesion: methods/tools . System Design for Sustainability: a definition

3. … avoiding the risk to be merely moralistic, is there an effective (operative) role? SOCIAL EQUITY … . is there a role for the design?

4. if and how various forms of social inequality are directly addressed in the design process DESIGN FOR SOCIAL EQUITY: A GENERAL FRAME

5. new research frontier … low impact mat./energies design for social equity and cohesion system design for eco-efficiency Product Life Cycle Design ecodesign SUSTAINABILITY IN DESIGN ROLE : STATE OF THE ART (in industrially mature contexts) CONSOLIDATION (research achievements on knowledge-base and know-how) (education and practice) DISSEMINATION 100% 100% 0 widening the “object” to be designed … aim at

6. … at the end of ’60 Radical Design : Gaetano Pesce; Dalisi; 9999: contestation/denouncements critics of consumer society … at the beginning of the ’70 Maldonado: new “design hope” for a social responsibility (1972) Papanek: “design can and must become a means for young people to take part in the transformation of society” (design for a real world, 1973) DESIGN, CONSUMPTION AND ETHIC: PAST TIMES

7. TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION . product design for basics needs in low-income contexts (design for BOP, etc.) . SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN FOR SOCIAL EQUITY AND COHESION

8. WORKING HYPOTHESIS: SYSTEM INNOVATION FOR SUSTAINABBILITY: LeNS book: “ PSS design for Sustainability ”, Greenleaf, 2011 (to be published)] “ a system innovation ( PSS approach) may act as a business opportunity to facilitate the process of a social equity and economic development (in an emerging context) - by jumping over the stage characterised by individual consumption/ownership of mass produced goods - towards a more advanced service-economy with a low resource-intensity being “satisfaction-based”, characterized by the development of local-based and network-structured enterprises and initiatives, for a sustainable re-globalisation process characterised by a democratisation of access to resources, goods and services”.

11. (SATISFACTION) OFFERING DIAGRAMM

13. H. SYSTEM MAP (DETAILED) STAKEHOLDERS SYSTEM MAP

15. > CRITERIA AND GUIDELINES ARE NEEDED > METHODS AND TOOLS ARE NEEDED to orientate design towards equitable and cohesive stakeholder interactions NOT ALL SYSTEM INNOVATION ARE SOCIO-ETHICALLY SUSTAINABLE! C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutions

16. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions . increase equity and justice in relation to stakeholders . enable a responsible/sustainable consumption . favor/integrate the weak and marginalized . improve social cohesion . empower/enhance local resources [ADOPTED BY POLIMI-DIS WITHIN LeNS]

17. IMPROVE EMPLOYMENT/WORKING CONDITIONS SYSTEM DESIGN FOR, PROMOTING AND ENHANCING EMPLOYMENT/WORKING CONDITIONS (within the enterprise)

18. IMPROVE EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS SYSTEM DESIGN FOR, FAIR AND JUST RELATION (outside the enterprise): within the partnerships, up-stream, down-stream and in the community where the offer takes place

19. ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION SYSTEM DESIGN FOR, ENABLING (MORE OR LESS INVOLVING) A RESPONSIBLE AND SUSTAINABLE CLIENT/END-USER CHOICE OR BEHAVIOUR

20. FAVOR/INTEGRATE THE WEAK AND MARGINALIZED SYSTEM DESIGN FOR, FAVORING (MORE OR LESS INTEGRATING): . kids, elderly, differently able,… (weak) and . unemployed, illiterate, … (marginalized)

21. IMPROVE SOCIAL COHESION SYSTEM DESIGN FOR, PROMOTING SYSTEMS ENABLING SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures

22. EMPOWER/ENHANCE LOCAL RESOURCES SYSTEM DESIGN FOR, REGENERATING AND EMPOWERING LOCAL ECONOMIES BY ENHANCING THEIR HUMAN AND NATURAL RESOURCES

23. SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT

25. SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT

26. few methods/tools developed to orientat e system design towards sustainable solutions: [for new skills] NEW METHODS/TOOLS Design4Sustainability Step by step approach [see Tischner & Vezzoli, 2009] MEPSS, MEthodology for Product Service System development [see van Halen et al. 2005] Storyboard Offering diagram Interaction table SDO toolkit Blu portfolio diagram METHOD TOOLS DESIGN

27. METHODS/TOOLS BY LeNS: SDO toolkit: socioethical system design orientation on-line use, free access: www.sdo-lens.polomi.it free download open: www.lens.polimi.it > tools METHOD FOR SYSTEM DESIGN FOR SUSTAINABILITY (MSDS) STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION MSDS PHASES/PROCESSES ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT ENV., SOC. & ECON. CHECK SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECK DOCUMENTS EDITING

29. CASES OF SYSTEM DESIGN FOR SUSTAINABILITY USING THE MSDS METHOD

31. detailed system design transition and diffusion path SYSTEM DESIGN AND PILOT PROJECT IMPLEMENTATION OF A SUSTAINABLE MOBILITY SYSTEM FOR THE TRANSPORTATION OF PEOPLE WITH DISABILITIES IN CAPE TOWN SUBURBS, SOUTH AFRICA Politecnico di Milano Cape Peninsula University of Technology pilot project implementation various sponsors + missions supported by: BASED ON MULO SUSTAINABLE MOBILITY PROJECT (Polimi-DIS open project) detailed product design