3. carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability course System Design for Sustainability subject 1. Sustainable development and design: the reference framework learning resource 1.2 Design, sustainability and system innovations

4. CONTENTS Increasing role of design (for sustainability) Design for sustainability: a definition System Design for Sustainability (SDS): new approach A “pluralism of aesthetics for sustainability”

5. interven ing after processes ’ damages interven ing on processes interven ing on products and services interven ing c onsumption patterns (SCP) APPROACHES TO SUSTAINABILITY INCREASING (POTENTIAL) ROLE FOR DESIGN TIME - +

7. WHAT DO WE KNOW AND MEAN TODAY BY DESIGN FOR SUSTAINABILITY?

8. DESIGN WITH LOW ENVIRONMENTAL IMPACT? cardboard seat

9. Savonarola seat walnut-wood, so far 500 years life span MADE WITHOUT ANY CONCERN FOR THE ENVIRONMENT, BUT …

10. = …………………………………………………………… ... time + + + + + + + … + + + + + + + …

11. Chadwick , Stumpf Aeron, Herman Miller seat steel and plastics, 12 years warranty even in use commodatum DESIGNED TODAY WITH A RIGHT CONCERN FOR THE ENVIRONMENT

12. DESIGN FOR SUSTAINABILITY: IS A DESIGN PRACTICE, EDUCATION AND RESEARCH THAT, IN ONE WAY OR ANOTHER, CONTRIBUTES TO SUSTAINABLE DEVELOPMENT

13. SUSTAINABILITY: QUALITY OF CHANGE PROMOTE (EVEN) SYSTEM INNOVATIONS 1. RADICAL CHANGE (“DISCONTINUITY”) 2. DIFFUSED INNOVATION PROMOTE PLAUSIBLE AND “ATTRACTIVE” (SYSTEM) INNOVATIONS

14. 1. SYSTEM DESIGN FOR SUSTAINABILITY [PROMOTE (EVEN) SYSTEM INNOVATIONS]

15. DESIGN FOR SYSTEM INNOVATIONS from the design of process and product innovation to the design of system innovation: innovation of the mix of products and services that are together able to fulfil a particular demand of (customer) “satisfaction”, as well as the innovation of the interaction of the stakeholders directly or indirectly linked to this “satisfaction system”.

21. to orientate the system design towards sustainable solutions: > CRITERIA AND GUIDELINES ARE NEEDED > METHODS AND TOOLS ARE NEEDED C. “SUSTAINABILITY-ORIENTED” SYSTEM APPROACH

22. strategic skills promoting/facilitating system innovation for (network-structured and locally-based) eco-efficient and socially equitable and cohesive enterprise/initiatives A NEW (POTENTIAL) ROLE FOR DESIGN:

24. 2. AN AESTHETIC FOR SUSTAINABILITY [PROMOTE “ATTRACTIVE” (SYSTEM) INNOVATIONS]

25. A “PLURALISM OF AESTHETICS FOR SUSTAINABILITY” arise from the sustainability’s (new) values that take the expressions in a multiplicity of forms AN AESTHETIC FOR SUSTAINABILITY? A “ICONIC-ENVIRONMENTALIST AESTHETIC”? a mass of “green-recycled-panda” products? the aesthetic has a fundamental role!

26. AN NEW AESTETICH FOR PRODUCTS as well as SERVICES AND INTERACTIONS BETWEEN SOCIO-ECONOMIC STAKAHOLDERS

27. DESIGNER: A SOCIO-CULTURAL “INNOVATOR”? observe emerging/new types of demands (coherent with sustainability) and transforming them into aesthetically winning products, services and systems … A DESIGNER MAY INDUCE new quality criteria (coherent with sustainability) throughout the offer of (more) attractive products, services and systems