LEVERAGE THE
SCIENCE OF MARKETING
Better Insights for Better ROI
www.leadgen.in

Marketing has changed. Have you?
Welcome to the ‘new normal’.
Where every marketing
engagement is measured
against the ROI generated.
Where betting big isn’t risky as
long as you are betting right.
Where every business decision
is based on Analytics – the science
of marketing.
Running an organization without
Analytics is like flying blindfolded.
Analytics are the indicators on the
dashboard of your business.
Companies that put data at the center
of the marketing and sales decisions
improve their marketing ROI by 15 to
20 percent.
- Jonathan Gordon, Jesko Perry and
Dennis Spillecke, Partners at McKinsey
and authors of Big Data, Analytics And
The Future of Marketing And Sales
LeadGen
An analytics driven end to end
marketing services provider.
Our USP: Technology + Expertise
= Market worthy insights.
We specialize in the science of
marketing.
Our technology driven insights
and analytics enable businesses
to focus on targeted marketing
programs resulting in better ROI.
Testimonials
LeadGen's Contribution to help
streamline our sales and
marketing efforts including
lead qualification as value
adds. They are versatile and
understand any new domain
or industry vertical and quickly
add value.
CEO, Prakash Venkatesan, Essae
We transform marketing from being
a subjective function to an objective
function through insights derived
from data and its analysis.
Instead of providing stopgap solutions,
we believe in a top-down approach
wherein we capture our clients’
complete marketing requirements and
deliver a complete solution.
Our expertise spans Information
Technology, Manufacturing, Life
Sciences, Publishing and IT Enabled
Industries.
Your cost advantage over your
competition and value add
with propositions that are
helping us close business is a
proof that we have been
partnering and working on
various marketing initiatives in
the past 4 years of
engagement with you.
Director, Marketing of the software
arm of a $250B shipping company

SERVICES
Marketing Automation
Thought Leadership Marketing
1. List Management
1. Thought leadership positioning
definition
2. Developing thought leadership
platforms
3. Creating research councils
4. Developing research strategy
and calendar
5. Developing and running flagship
and joint research studies
6. Journals & publishing
2. Campaign Management:
1. Tele Marketing
2. Emailers/Newsletters
3. Survey
4. Search Engine Marketing
5. Social Media Marketing
6. Content Marketing
7. Event Marketing
8. Webinar Marketing
3. Lead Management
1. Campaigns Lead Management
2. Lead Scoring
3. Lead Nurturing
Sales Automation
1. Opportunity Funnel
2. Lead to Proposal management
Influencer Engagement
1. Developing brand maps
2. Mapping key influencers
3. Facilitating relationship building
programs with key influencers
(analysts, industry bodies,
academia, research scholars)
Insights & Analytics
1. Market Intelligence
2. Web Analytics
3. Marketing Metrics
4. Forecasting, scenario planning,
optimization to fine tune
marketing campaigns
5. Pricing & promotion simulation
models
6. Custom dashboard
7. Competition analysis
Companies that put
data at the center of
the marketing and sales
decisions improve their
marketing ROI by 15 –
20 percent.
KOL Management Services
1. KOL Identification
2. KOL Profiling & data management
3. KOL influence mapping & analysis
4. KOL engagement
Market Research:
1. Secondary Research
2. Feasibility Study
3. Market Intelligence
Content Development
1. Whitepapers
2. Articles
3. Blogs
4. Bylined articles
5. Case studies
6. Brochures
7. Power point presentations
Analytics adoption can
add up to $150 – $200
billion of additional
value based on global
annual marketing
spend of an estimated
$1 trillion.
Design Services
1. Website
2. Marketing collaterals
3. Emailers
4. Presentations
5. Banner ads
6. Posters
7. Whitepaper formatting
8. Logo design
9. Videos
Research shows that
personalization
can deliver five to eight
times the ROI on
marketing spend and
lift sales 10 percent or
more

Advantage LeadGen
Our leadership team possesses
the combined experience of over
100 years working for Fortune
500 companies in India, UK, US,
France, Singapore, Australia and
the ME.
We are proud to achieve high
quality standards by leveraging
rural talent at our 200-seater
delivery centre at Tumkur, 70
KM NW of Bangalore.
Our strategically cultured
partner network enables us to
provide highly customised
solutions that cater to every
conceivable marketing need of
our clients.
This approach not only
enables us to pass on lower
costs to our clients, but
propagates wealth creation in
rural areas.
Impact meter
Enabled a niche apparel software marketing
company to step into North American and Indian
markets and increased sales pipeline.
Increased leads pipeline and brand visibility for
the software arm of a $250B shipping
conglomerate.
A 300% increase in Sales pipeline for one of the
global Top 10 Microsoft Integrators.
Generated therapeutic data in various geographies
and in languages other than English for a leader in
Doctor Engagement for the pharmaceutical industry.
Sourced 400 engineering contacts from a
European pharmaceutical Top 20 list for a $16B
global IT services company.
Increased sales pipeline with better value for money
for CxO Mentors.
Attracted funds and audience to support open
theatre initiatives for an NGO dedicated to
reviving musical traditions.
Registered Office
Corporate Office
“LeadGen House",
VS Complex, 30th Cross,
S.I.T Main Road,
Tumkur - 572 102, KA, India
LeadGen House,
2nd Floor, Aishwarya Arcade,
S.I.T Main Road,
Tumkur - 572 102, KA, India
Phone
Web
:
:
+91-9243601858
www.leadgen.in