This document provides tips on how to engage with social leads. It defines a social lead as an opportunity for businesses found in tweets or conversations where people ask questions or express needs. The tips include putting a face to your brand through photos and personality; establishing a trustworthy presence by regularly tweeting, engaging with influencers, and filling out profiles; building relationships before making sales; and nurturing leads through small interactions like favouriting tweets. Statistics show the effectiveness of social media sales, with over 70% of salespeople using it outperforming those who don't and 60% of large companies acquiring customers through Twitter. Less than 1% of brands actively pursue social media opportunities.

1. HOW TO
ENGAGE
WITH
SOCIAL LEADS

2. First...what is a social lead?

3. A SOCIAL LEAD IS AN ACTIONABLE
OPPORTUNITY FOR BUSINESSES TO ENGAGE.

4. TWEETS LIKE THESE ARE SOCIAL LEADS:
“ Going car shopping this weekend!
So torn between a Mazda and a
Honda – Any thoughts?”
“Planning a trip with the wife for our
10th anniversary – Disney or Paris?”

5. HUGE
CONVERSATIONS LIKE THESE PRESENT A
OPPORTUNITY

6. SO HOW DO YOU
CAPITALIZE ON IT?

7. SO HOW DO YOU
CAPITALIZE ON IT?
YOU ENGAGE.

8. HERE ARE A FEW TIPS
ON HOW TO DO IT WITHOUT MAKING THINGS
AWKWARD

9. Put aPut a face on your brand
face on your brand...

10. People do business with
people they like and trust,
and it’s really that simple.

11. IT’S OKAY TO INJECT A BIT OF
personality
into your tweets
&
INCLUDE PHOTOS OF THE TEAM
WORKING BEHIND THE SCENES.

12. An example of a brand who put a
face behind them and found great
success is Scott Monty at Ford.

13. Locally, businesses have it even better. Who’s
better to be the face online than the face of the
person you’ll see when you arrive in person?

14. ESTABLISH A
TRUSTWORTHY
PRESENCE

15. TWITTER IS FILLED
WITH THIS

16. ON TWITTER, THEY HAVE:
LOW FOLLOWER COUNT.
GOOSE EGG FOR A PICTURE.
LESS THAN 500 TWEETS.
ONLY TWEETS GOING @ PEOPLE.

17. BUILD YOUR PRESENCE BY:
Tweeting regularly
Engaging with influencers
Filling out your profile in full
Sharing relevant links

18. ESTABLISH A BOND

19. It’s important to build a relationship
with your potential clients before
you try to make a sale.
$

20. Too often do sales professionals see
a potential lead on social media and
immediately go in for the home run.

21. It’s like going in
for a kiss on
the first date!

22. NURTURE YOUR LEAD
LEAD
LIKE YOU WOULD A TRADITIONAL ONE
TRY
THIS
Favourite a tweet.
Retweet their posts.
Make small talk about their interests.

23. SOCIAL LEADS
AREN’T
AS SCARY
AS YOU THOUGHT!

24. and there’s proof that it works...

25. 72.6%
60%
of salespeople using social media
to sell outperform their colleagues
not using social media.
of large companies have acquired
customers through Twitter.

26. 1%
THAN
LESS
of brands are actively
pursuing opportunities
to engage.

27. Since you started watching this presentation
you’ve probably missed out on 4 or 5 people
looking for your product or service.
Hello!?

28. SO WHAT ARE YOU
WAITING FOR?
WAITING FOR?

29. GET OUT THERE
AND START
ENGAGING

30. NOT SURE HOW TO START?
GET IN TOUCH...

31. READY TO ENGAGE
WITH SOCIAL LEADS?
Visit www.leadsift.com
and start capitalizing on the
millions of social engagement
opportunities happening daily.

32. ANY QUESTIONS?
REACH OUT TO US ON TWITTER: @LEADSIFT

33. THE END