This presentation discusses why business web forms must have email auto response & SMS auto response for lead generation. This helps in efficient management of leads. A website today, is much more than a business's identity; it is a source of lead generation and customer-driven services. Given that lead generation essentially happens using Sign Up forms; it is essential for business web forms to set up an email auto response for lead generation. An email auto response is normally used to keep the prospective customers in the loop when the recipient is unable to respond immediately. This not only helps the company but informs the customer that they matter to the company. Why do business sites need forms with email auto responses enabled? 1. Because it is not possible to send one on one message to all leads 2. Avoids blacklisting of accounts 3. To check the correctness of details entered 4. To send email auto responses to the sales team: 5. Brand recognition: Auto responses can be used in the following situations: Auto responders are used for a couple of reasons. Some of the most common ones being: 1. Confirmation of delivery 2. Information about the immediate unavailability of the receiver 3. Provision of marketing assistance 4. Product or service information 5. Respond to FAQs 6. Change of address 7. Sales promotion Things to remember while creating email/SMS auto response templates: 1) Personalisation 2) Relevance 3) Timing SMS Response SMS auto responses have also gained a lot of importance lately. They are used, usually to notify customers of codes or passwords, essential for access to their account in that website or for any other purpose. This happens instantly and thereby, saves time.

2. Sign Up for Free 2
1. Because you cannot Send 100 Emails Manually Each Day
Initially as the Lead volume is low, you can send emails manually
to all the leads.

3. Sign Up for Free 3
However, it would be crazy when lead volumes get high.
In such a case, enabling an auto-responder will solve all your
problems!

4. Sign Up for Free 4
2. To Avoid blacklisting of accounts
Sending 100s of emails everyday from your personal email ID, might cause your
personal Email Account to be blacklisted.
You don’t want to be called a
spammer for just trying to
engage with your prospects,
do you!

5. Sign Up for Free 5
3. To check the correctness of details entered
Some people might give you fake
email IDs just to access the free
goodies that you offer. You can
counter this practice by sending the
goodies (free eBook) using email
auto response.
4. To send email auto responses to the sales team:
You can enable email notifications
to your sales team, so that they can
get in touch with the leads while
they are fresh enough.

6. Sign Up for Free 6
5. Brand Recognition:
6. All leads don’t immediately convert to customers!
You have to keep these leads
engaged. Triggered emails (for
instance, a New Year Wish)
would help them remember you.
A customer who signed up for
your free plan, probably signed
up for 5 others. An auto
response from you, on form fill
would help him/her remember
you.

7. 5 REASONS WHY BUSINESS WEB FORMS
MUST HAVE EMAIL AUTO RESPONSE
Auto responses can be used in the
following situations:

8. Sign Up for Free 8
Information about the
immediate unavailability
of the receiver
Provision of
marketing
assistance
Confirmation of
delivery
1
2
3

9. Sign Up for Free 9
Product or
service
information
Respond to
FAQs
Sales
promotion
4
5 6

10. 5 REASONS WHY BUSINESS WEB FORMS
MUST HAVE EMAIL AUTO RESPONSE
Things to remember while creating
Email/SMS auto response
templates:

11. Sign Up for Free 11
Personalisation
Relevance
Timing
A message having the recipient’s name on
it, like Dear X, adds a personal touch to it.

12. 5 REASONS WHY BUSINESS WEB FORMS
MUST HAVE EMAIL AUTO RESPONSE
SMS Auto Response:

13. Sign Up for Free 13
SMS auto responses are used, usually to notify customers of codes or passwords,
essential for access to their account in that website or for any other purpose.
For instance, if a customer has opened an account in a specific business site,
the site may require the customer to put in a code in order to have access to
his/her account. This code is then sent instantly to the customer, saving time
and the hassle of sending a direct mail and waiting for it to arrive.

14. Generate, Nurture and Follow your Leads
Software for Marketing and Lead Generation teams
Sign Up for Free
Enable your business web form with an auto
response today. Try LeadSquared!
For more information on email auto responses, read this post.