SSL Security: Save Millions and Increase Your Online Sales by 10-40%

E-mail: info@leadertelecom.nl | Tel: +31 20 7640722 www.leaderssl.nlE-mail: info@leadertelecom.nl | Tel: +31 20 7640722 www.leaderssl.nl

E-mail: info@leadertelecom.nl | Tel: +31 20 7640722 www.leaderssl.nl
Aleksei Ivanov, MBA
Founder and CEO LeaderTelecom B.V. (Amsterdam, The Netherlands)

From our presentation you will know now have understood:
- How to increase your sales volume by 10-40%
- How to tackle phishing
- How to steal logins and passwords in the Chamber of Commerce
Bulgaria.
- What is one effective way of building the reputation of your domain?
- How to improve (and increase) the confidence, loyalty and trust
of your clients
- How to manage your online security
- How to boost your site ranking on Google
LIVE DEMOS:
- Let’s steal money from a bank account now.
- Certificate Lifecycle Management

Official strategic partner of

Official strategic partner with specialisation
WSSP

Our offices are located
in the Netherlands
Amsterdam The Hague

We are proud of

Think globally, act locally

We have clients in 80 countries

Our clients

Phishing

Urgency of Cyber Security
Cyber security market
Undergoing unprecedented growth and development worldwide
Annual loss due to cybercrime incidents
327 billion euros globally
53 billion euros for Western Europe
8.8 billion euros in the Netherlands
Prioritizing cyber security
Our reliance on IT keeps growing
Increased attention for cyber security
Cyber security became a top priority for the Triple Helix

The losses from phishing*:
US$250 billion
аs a comparison
GDP of Netherlands:
US$863 billion
*Losses in 24 countries
Phishing: what is the cost to business
and the general public?
*Losses in 24 countries

Phishing: How much money is
being lost?

Cybercrime
Average loss –
€190 per user

Phishing: Industry Sectors Targeted
*3rd Quarter 2014

• Customer receives link by e-mail.
• Unwittingly misspells domain name in browser.
• Phishing sites sometimes higher in SEO rankings
Why do people visit phishing sites?

Is this a genuine site or a phishing scam?

And this? Genuine or a scam?

The genuine site:
https://qiwi.com
f
Phishing sites:
qivvi.co
qiwi.hk
How does phishing work?

The anti-phishing solution
SSL certificates!

Necessary to ensure the security of your web site and
to protect information between server and customer.
SSL certificates

SSL and the disclosure of personal data is strictly
regulated in the Netherlands under the Personal
Data Protection Act. It covers data entered on web-
sites, (First Name, Last Name, etc.)
See for more information:
Dutch Personal Data Protection Act.
Dutch law

Check the lock!
Most phishing sites
do NOT have an SSL-certificate

The cheapest certificate with domain
validation. Ideal, if the certificate is
needed in 15 minutes.
SSL Domain Validation
EssentialSSL for 1 year:
- Directly via Comodo: €79.95
- via LeaderSSL: €14.00

A DV-certificate confirms that data will be protected.
But it does NOT confirm that the site is owned by a specific
organisation (eg, Qiwi).
When using this type of certificate the browser displays
the “Padlock” icon.
Domain Validation (DV) Certificate

Ideal choice for small businesses.
Issuance within 1-5 days.
SSL Organisation Validation
InstantSSL for 1 year:
- directly via Comodo: €99.95

Check The Company
On a secure page,
the browser’s address bar
has the “Padlock” icon.
Click to find information about
the certificate and
the company

If you don’t look carefully into the certificate – caution!
OV & DV look the same.
We recommend CA to change view of OV
in browsers.
OV and DV look the same

Pay close attention to the
type of certificate
Be careful

Easy and Free SSL certificates can change this.
Phishing sites are starting to use secure connection
with the “Padlock” icon. 
86% of Phishing Sites use DV-certificates.
Let’s encrypt!

Live demo:
let’s steal
money from a
bank account
now!

Maximum trust by using EV SSL
certificate with extended validation and
green address bar
SSL Extended Validation
Comodo EV:
- Directly via Comodo: €450.00*
*Easter sale at Comodo site - € 149.00

Green address bar displays company name.
Only EV-certificates can provide maximum trust.
Extended Validation (EV) Certificate

Technology of EV
(Extended Validation)

What EV certificates look like in different browsers

EV certificates can help your customers save
millions of euros
j
EV certificates can protect customers from the theft of
logins, passwords and any other private information.
How to minimise Phishing
1
2

Sales and marketing
EV certificates are not merely about encryption, but
vital for marketing your site and growing your sales
EV certificates can help increase your customers’
confidence
1
2

On sites with the green address bar
people buy up to 10-40% more

Classification by number of domains
• For a single domain: yourdomain.com
• Wildcard: *.yourdomain.com
• SAN (multidomain / UCC / Wildcard UCC)

Save money using one certificate
for all sub-domains. The only IP address
for all subdomains.
Comodo Essental Wildcard:
- Directly via Comodo: €449,95
Wildcard SSL

Which Wildcard SSL should you buy?

Ideal solution for companies with a large
number of domains. Allows securing
multiple domains on one IP-address with
single SSL-certificate
Comodo Positive Multidomain:
- Directly via Comodo: €165, additional €40
- via LeaderSSL: €39, additional: €13
firstdomain.de
seconddomain.nl
thirddomain.fr
Multidomain SSL

MS Exchange & MS Lync
• Processing and sending e-mail messages
• Sharing calendars and tasks
• Support for mobile devices and web access
• Integration with Voice Messaging

UCC (SAN) certificates
Recommended for use with MS
Exchange and Microsoft Lync.
Allows up to 210 different domain
names, including Wildcard!
Comodo UCC:

With SAN certificates
multiple domains can be protected :

Self-signed
certificates

SHA-1
(Standard Hash Algorithm)
SHA-2
(Standard Hash Algorithm)
f
for example, SHA-256 algorithm
Encryption algorithms
160-bit hash value
256-bit digest

Allows software developers to
ensure trust and integrity of its
software
Digitally sign 32-bit or 64-bit Portable
Executable including *.exe, *.cab, *.jar,
*.ocx, or *.dll
Comodo Code Signing:
Code Signing

Code Signed Kernel Driver Acceptance

A great way to protect your email from hacking,
intercepting or the unauthorised reading of your messages.
Personal Authentication Certificates
€17 for each employee

Certificate Transparency
Google initiative aimed at the early detection
of fake certificates.
Microsoft will not support it in Internet Explorer.

Certificate Reputation
Initiative from Microsoft to check the reputation
of a domain by analysing the history of
certificates issued for your domain.

SSL is…

TRUST
SSL is…

LOYALTY
SSL is…

SSL is…
CONFIDENCE

SSL can help you in SEO
On August 6, Google announced that they are now giving
ranking boosts to sites secured with SSL

SSL is Fun!

Functions of SSL-certificates
• Data Encryption;
• SEO;
• Authentication and verification (OV&EV)
• Sales, Marketing (mostly EV)

Don’t forget to renew your SSL-certificates!
Certificate Expired?

SSL Certificate Expired: UK Police

SSL Certificate Expired: Chamber of Commerce Bulgaria

SSL Certificate Expired: Gmail.com

SSL Certificate Expired: Apple

Certificate Lifecycle Management
Easy to:
- manage SSL,
- order new SSL,
- renew SSL in time.
Soon…
- auto renew SSL,
- easy install SSL.

LIVE DEMO
Certificate Lifecycle
Management

What is LeaderSSL MPKI?
LeaderSSL MPKI is a Cloud service for managing all SSL-
certificates including any other suppliers in one place.

Save up to 50%.
The more you buy - the
more you save!

All the leading brands in one place:

Advantage: Proof of Concept
You can order almost any SSL-certificate for
2 weeks for free.
Test in your real environment and
pay us if you are happy!

For partners
We help you choose the right assortment for reselling on
your site, and help start sales of SSL from zero to hero.
You win, we win.

Windows & Unix programs for
Manage SSL-certificates
We have beta versions of programs for full process of
installation without wasting time.
Supported OS:

Automatic renewal of Certificates
We work hard on software which allows you automatically
renew SSL-certificates automatically.
Supported OS:

Choosing an SSL certificate
By type of validation:
1) Extended Validation (EV) with green bar -
if security is important for you to bank
transactions, increase sales and enhance
prestige and visitor confidence
2) Domain Validation (DV) - if the certificate is
needed in 5 minutes!
3) Organisation Validation (OV) -for all other cases

By the number of domains:
1) SAN / UCC (if many domains)
2) Wildcard (if many subdomains)
3) One domain

Function SGC:
1) Support for older browsers
2) Covering 99.9% of browsers

Thank you
Your questions please

E-mail: info@leadertelecom.nl | Tel: +31 20 7640722 www.leaderssl.nlE-mail: info@leadertelecom.nl | Tel: +31 20 7640722 www.leaderssl.nl
E-mail: info@leadertelecom.nl

SSL Security: Save Millions and Increase Your Online Sales by 10-40%

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SSL Security: Save Millions and Increase Your Online Sales by 10-40%